3. Thank you for your time and consideration. On Saturday April 16th, 2016,
social media sensation Cardi B will host our “Love & Hip Hop Barbados” fete at
Blackwood’s Screw Dock. We are now inviting premium brands to participate in
this multinational event as sponsorship partners.
Gold Sponsorship
Your Brand advertised as named sponsor in First Class the Store.
Branding on all event related copy, including tickets and flyers.
Brand included in any concert video or living streaming we produce.
Social Media Promo on Facebook, Twitter, Instagram, and LinkedIn.
Platinum Sponsorship
Includes all details of Gold Sponsorship, in addition to:
Radio Verbals on “Hott” 95.3, “The One” 98.1, &“Slam” 101.1.
Potential to sell your goods and services on the night of the event.
Diamond Sponsorship
Includes all details of Gold & Platinum Sponsorship, in addition to:
Branding and Verbal mentions on Caribbean Broadcast Corporation
Blackwood branded with materials such as banners, posters, etc.
Please contact us if your brand is interested in capitalizing on attention
driven by Cardi B’s notoriety and our history of successful events. We’re looking
forward to your support, and towards a successful partnership. We hope our
trade relationship will lead to more successful ventures in the future.
Highest regards,
Jamaine “Stunna” Parris
Owner, Executive Producer
Jamaine “Stunna” Parris
Stunna Parris Entertainment
Direct: 246-823-3959
Stunna745i@Aol.com
Dacosta Mall, Upstairs
Bridgetown, Barbados
4. • Mission: To execute “Love & Hip Hop Barbados”, in a high income
market with low competitive activity
• Vision: Continuing to produce incredible experiences, as audiences
favorite entertainment source in Barbados
• Experience: Concerts include Fabolous 2009 & 2011, Rick Ross
2010, Tyga 2010, Meek Mill 2012, & Ace Hood 2015
• History: Stunna Parris provides access to features from the US
Billboard charts, also RIAA "Gold" & "Platinum" Artists, to perform
and entertain the people of Barbados
• We assume a Prospector Orientation into Barbados, determined
with Raymond Miles’ Aggression Strategies
• We are consumer oriented, derived from Robert F. Lauterborn’s
Consumer, Communication, & Convenience
• We are market oriented, leveraging Jerome McCarthy’s Commodity
and Channels, along with his fundamental Product (Service),
Promotion, & Placement
5. • Managed by: Stunna Parris Entertainment.
– Jamaine “Stunna” Parris, Owner, Executive Producer
– Shane “Phoenix” Osinloye, Marketing Director
• Project Management: Concepts in this document cover Initiating,
Planning, Executing, and Continuing revenues
• Initiating: Executive Summary, Defining Core Strategies,
• Initiation: Understanding Consumers and their Geography
• Planning: Production, which answers what Demands do our goods
solve?
• Planning: Promotion, Placement & Channels
• Executing: Promotion, Convenience and Commodity
• Executing: “Love & Hip Hop Barbados” VIP Event
• Continuing: Securing mutually beneficial relationships
6. Fabolous Part II, Kensington Oval
Ciroc on Stage: Coco Loso Sponsorship
7. Market Segmentation
• National Market Size: 277,821
• Target Age Demo: 16 Years (Legal Age) & Over
• Niche Ages 15-29: 20.2% (male 27,826/female 28,301)
- Source:
www.barstats.gov.bb/files/documents/PHC_2010_Census_Volume_1.p
df
• Niche Market: Rap Music Consumers
• Designation: Urban 44.4% of total population (2011)
- Source: www.indexmundi.com
• Demand: Globally relevant performing artists
• Projected Audience: 10,000 attendees, 5.89% of Market
Barbados Designated Market Area
• Population: 286,932
• US tourism sector contributes
to over 50% of Barbados
• 2013 Travelers from US over 20%
- Source: U.S. Statement at WTO
Trade Policy Review of Barbados
January 27, 2015
8. Commodity: Cardi B’s Celebrity
• Ranging 2.7 Million to 4.6 Million
• VH1’s Love & Hip Hop New York
• Ranging 2.7 Million to 4.6 Million
• Twitter 91,000 Followers
• Facebook 540,000
• Instagram 2,000,000+
Sponsorship Packages:
Gold, for Stakeholders $1,000
• Logo placed on
all event media
• Digital/Social Ads
• Social Media Mentions
Platinum, for Branding $2,500
• Billboards allowed in venue
• Radio Ad Slots mention your brand
Diamond, for Headliners $5,000
• Headlining “Your Brand Presents: ‘Love & Hip Hop Barbados’
• Television Advertising Spots will feature your brand
9. Promotion:
• Interview with the press and Toni Thorne
• Spot Advertising on Caribbean Broadcast Corporations television
channel, CBC
• Slot Advertising over Radio, including “Hott” 95.3, “The One” 98.1,
and “Slam” 101.1
• Copy Advertising including Tickets, Flyers, Posters, Stickers, Banners.
Not including copy on concert merchandise
• Organic Marketing: Promotional Partners & Street Teams
Communication: Marketing Strategy
• Appeal: Slice of Life: Close proximity with global performer
• Appeal: Celebrity and Luxury appeal of Cardi B
• Niche Marketing: Hip Hop market demand for Cardi B
• Horizontal Integration: Concessions & Merchandise
10. Fabolous Part II, Kensington Oval
Ciroc on Stage: Coco Loso Sponsorship
11. Channels: Paid, Earned, & Owned Media
• Television: Caribbean Broadcasting Corporation
• Radio: “Hott” 95.3, “The One” 98.1, and “Slam” 101.1.
• Social: Hootsuite, Facebook, Twitter, Instagram, & LinkedIn
Placement: Ticket Distribution Strategy
• First Class Boutique, Partner Stores, Box Office, TicketPal.com, Street
Teams
12. • First Class the Store: Our retail subsidiary as our Box Office
• Ticket Pal: Barbados’ #1 e-commerce ticket provider
• Ticket Hub: A small store front for merchandising
• Radio Giveaways: Allow consumers to engage
• Promo Partners: Street Teams, Retail Shops, Radio DJs
• Complementary Tickets: Limited to Partners & Sponsors
• Live Streaming: Generates impressions with Content
• Promotional CDs: A tangible keepsake for consumers
• Fireworks: A memorable touch to punctuate Recall
Fabolous Pt II: Ciroc On Stage
13. Jamaine “Stunna” Parris
• Executive Producer
• Stunna Parris Entertainment
• Direct: 246-823-3959
• Stunna745i@Aol.com
Shane “Phoenix” Osinloye
Marketing Director
First Class the Store
Direct: 914-227-3923
Shane@EarnSingularity.com
Fabolous Pt I:
Ad Spot
Sheraton Mall
Rick Ross
T-20 &
Remy Martin:
Co Branded
Press Spot
14. Thank you for considering our event
as a business opportunity.
We are a team of young Entrepreneurs
With an incredible market Opportunity
Who Love our home and people, Barbados.
We bring Legends, merely to entertain our royal nation.
Thank you again for your consideration
We are excited to show you another
of our successes in the near future.
Jamaine “Stunna” Parris
Owner, Executive Producer
