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Publicity Introduction Campaign
- 2. Get your product on TV,
Radio, National Newspapers
and Magazines!
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 3. Would you like to pitch your product to
the Wall Street Journal?
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 4. • How about to the New York Times?
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 5. Included Media Outlets
TV and Radio
• NBC,
• CBS,
• FOX
• ESPN
• CNN
• MTV,
• USA,
• HBO,
Print and Web
• New York Times
• LA Times,
• Inc. Magazine,
• Forbes,
• Entrepreneur
• Routers
• USA Today
• NASDAQ
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 6. Who else? You choose who you want to contact
and we’ll do all the work.
We have direct contact to:
308,235 media sources
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 8. Imagine getting your product in front of the
journalists that talk about new products, or that
talk about trends, or entertainment. You decide
the niche you want to target, the publications,
even the journalist you want. It’s simple and full
service.
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 9. What do you need?
0
2
Develop a plan
Media Kit
Media Room or Media Page
What does the Media Want
Media Pitch
Product Introduction
A Goal
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
What to expect from reporters
3 Main Media Pitches
Don’t be cool and don’t be normal (be funny and outrageous)
How to pitch radio & TV Shows
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- 10. CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
On this Webinar 0
1
Jorge Olson, Entrepreneur, Author, Analyst, Speaker
Jorge Olson is the author of the books “Build Your
Beverage Empire” and “The Unselfish Guide to Self
Promotion”. He’s owned many consumer packaged
goods brands and distribution companies in the USA
and in Mexico. Jorge is also an analyst to Hedge
Funds, Mutual Funds and other institutional investors
that want to invest in the beverage and consumer
goods industries.
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- 11. 0
3
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
Media Introduction
How to use Publicity and Public Relations in your Beverage Marketing Strategy
Introduce your product to bloggers, to the beverage
industry, to reporters, and potential distributors
This package introduces your product to:
Beverage Distributors
Beverage Reporters
National Reporters & Media Outlets
Beverage & Entertainment Bloggers
Beverage Brokers
Beverage Retail Buyers
© 2013 Copyright. - All Rights Reserved.
- 12. Use clippings on trade shows
Create a new media kit with new media coverage
Send a mailing to distributors and retailers with your new
publicity
Use videos and recordings on your website and YouTube
Create new sell sheets
Show accounts how you’re supporting the brand
Send an email to all your leads and prospects
How to Use Your Publicity?
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 13. Create a pitch for your product
Present Your Product to 250 journalists
Send your coverage and media kit to 200 buyers
Distributors
Retailers
• Send a press release to all major publications including Wall Street
Journal, Forbes, USA Today, LA Times, New York Times, etc.
• Write your press release by a professional PR copyrighter
• Coach you on how to produce your biography and personal
questions for interviews
• Review your media kit and Media Room
What is Included?
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 14. One Time Fee of $2,500
Our clients have this service for a
monthly fee of $5,000
One Time Fee?
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
© 2013 Copyright. - All Rights Reserved.
- 15. • Strategy Call to decide the pitch and target = $1,200 value
• Write a media pitch for you = $1,000
• Media Pitch to 100 journalists = $1,000
• Write Press Release = $350
• Send your PR through the best wire service = $450
• Media Kit & Media Room review and call = $1,200
• Gather and present a detailed report = $850
• Coaching = $2,500
• Contact distributors = $2,500
Comparison
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
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- 16. Questions? 1
3
© 2013 Premier Brands, Inc. - All Rights Reserved.
CONTACTUS
4364BonitaRd,Bonita,CA
Phone:1888-276-5688
- 17. Contact Us 0
6
Contact Us
Office1: 888-276-5688
Visit Our site
Friend Us
Follow Us
Facebook
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