2. That’s 13% of the 1,988,200 people in
Pittsburgh’s Metro!!!
Picture PNC Park packed with screaming
Pirates fans … KDKA reaches that
number about seven times over!
Put yourself inside the Consol Energy
Center… KDKA’s weekly audience
would pack it more than 13 times over!
That’s more than
11 First Niagara Pavilion
jammed with KDKA listeners!
Imagine Heinz Field full of Steelers fans.
Our 265,000 listeners would fill the
stadium more than 4 times!
KDKA Reaches 314,000 People Every Week!
3. ■ It works!
■ Huge Audience
■ Personal Endorsements
■ Reach the masses
■ Reputation
■ The News Department
■ More exclusive advertisers
■ Something for everyone
… Magical call letters
■ Lifestyle format
■ Marketing expertise
■ Intrusive format
■ Credibility
■ Exclusive Cume
■ Program diversity
■ Signal
■ Baby Boomers
■ Research
■ Touch Community
■ Success by association
■ Options
■ Can’t duplicate the station
■ Passionate audience
■ Success stories / long term
advertisers
■ Useful
■ Reflection of the Market
■ Creates buzz in the community
■ Commercials are part of format
■ Relationship with community
■ Your commercial in good
“company”
■ Ranked #2 in market billing
■ Information source
■ Where listeners turn in emergency
■ Provides Return on Investment
■ Live and Local
■ High Income & well educated
listeners
■ Reach decision makers
Results! …Results! …
Why KDKA Radio?
4. ■ Radio is selective, allowing you to target your consumers most likely to buy
your products and services.
■ Radio is portable, carrying your message to busy consumers wherever they
are, 24/7.
■ Radio is intrusive, giving you the power to break through the ever-increasing
media clutter.
■ Radio is cost-effective, making it affordable to get the word out with the
frequency necessary to reach and influence customers.
■ Radio is intimate, helping you connect to your customers and prospects on an
emotional level.
Americans love Radio, and Radio travels with them wherever they go. Radio
advertisers get the last word as consumers run last-minute errands on their way
home from work, during a busy weekend of shopping, or in the comfort of their
own home as they shop online. 94% of all consumers listen to Radio every
week*!
The Power of Radio
5. With 50,000 watts, KDKA doesn’t only reach the greater Pittsburgh Area
It takes you into 140 counties in 7 states
Coverage Map
6. A demographic breakout of KDKA’s listeners:
■ 146,310 have mutual funds...That’s 24% of the target
■ 201,778 are married persons...That’s 21% of the target
■ 140,302 have attended opera/symphony/theatre/museums/dance… That’s 18% of the
target
■ 159,559 attended a professional sporting event …That’s 16.% of the target
■ 49,903 attended a college sporting event…That’s 19% of the target
■ 138,988 frequent sit-down restaurants (4 or more times per month)… That’s 18% of the
target
■ 30,044 have an advanced college degree...That’s 20% of the target
■ 25,522 own or lease a luxury car…That’s 22% of the target
■ 152,628 have a household income of $50,000 +…That’s 17 of the target
NewsRadio 1020 KDKA reaches a large audience with many attractive
characteristics. No other Pittsburgh radio station has such a strong and
balanced consumer profile.
Your Future Clients?
7. “Advertisers seeking measurable results with adults 35+ will get
about three times the bang for their buck with talk radio than music
radio.”
■ Talk shows began at KDKA long before telephone technology allowed us to put
callers on the air. Listeners heard the host talking to a caller...and repeating what the
caller said, adding his own comments!
■ Now, KDKA offers some of America’s best talk show programming every day to more
than a third of a million listeners! Listeners can call in and express their opinions,
and interact with our personalities. In addition, talk show listeners are, on the whole,
better educated and have a higher income, making them a more attractive target for
most advertisers.
■ KDKA has a talk show for every taste...from political and issue-oriented programs to
entertainment, from sports to religion. And from the size of our audience, we know
that Pittsburghers like what we do!
■ Let our talk shows do the talking for your company and your product! The results will
"speak" for themselves!
Talk Radio: An Engaging Format
8. Newscasts: Our award-winning news team brings you news throughout the day with increased
numbers of newscasts in morning and afternoon drive. The news includes your billboard
(sponsorship announcement) and is followed by your 60-second commercial.
Sports: Sponsorable sportscasts air twice an hour in morning drive and afternoon drive. They
open with your billboard and are followed by your 30- or 60-second commercial.
KDKA AAA Traffic/AccuWeather Reports: You can sponsor traffic reports/weather forecasts
during drivetimes and weather reports throughout the day from AAA and the expert
meteorologists at AccuWeather; they’re preceded by your billboard and followed by your 15-
second commercial.
Business Reports: Several sponsorable reports: Monday-Friday 5:50am & 7:50am, 3:20pm,
4:20pm, 5:20pm, 6:20pm – CNBC Reports; 6:50pm – CBS Wall Street Report; 3:50pm, 4:50pm,
5:50pm – Hefren Tillotson Reports; 6:20am Monday’s and 5:35pm Thursday’s – Jill Schlesinger
Report : billboard and 60-second commercial included.
Listeners of NewsRadio 1020 KDKA are, on the whole, better educated and have
a higher income than average, making them a more attractive target for most
advertisers. One of the best ways to capture this audience is to establish a
regular association with one or more of our must-listen-to service elements…
Sponsorship Opportunities
9. 1. RESULTS.
This is the most important reason you should advertise with
us. Over the years, KDKA has helped
countless businesses grow and prosper. We
are a client-focused marketing partner with an
amazingly long list of satisfied advertisers
(including several who’ve been with us for 15-
20 years).
2. CREDIBILITY & TRUST.
“It must be true. I heard it on KDKA.” Pittsburgh is a
traditional city with a strong set of values. The
credibility of KDKA has earned the trust of
generations of Pittsburghers. Our advertisers
tell us that our credibility is transferred to their
products and services.
3. PITTSBURGH’S NEWS SOURCE.
KDKA brings Pittsburghers the award-winning news they
want first: breaking stories, severe weather
warnings, traffic tie-ups, etc.
4. A LOCAL FOCUS.
No other radio station covers the news and issues of
Pittsburgh and western Pennsylvania like
KDKA. Our local talk shows know what people
here want to talk about.
5. THE BIGGEST NAMES IN PITTSBURGH.
KDKA has some of the most prominent personalities in the
Pittsburgh market….Larry Richert, Mike Pintek,
Shelley Duffy, John Shumway, Marty Griffin,
Robert Mangino, & Rob Pratte. Most
personalities are available for product
endorsement, enhancing the effectiveness of
Why NewsRadio 1020 KDKA is Pittsburgh’s
Most Effective Radio Advertising Buy:
6. MILLIONS IN DISCRETIONARY INCOME.
KDKA provides a large, qualified audience with even larger
pockets of dollars to spend on cars, electronics,
restaurants, and other products and services.
7. BUSINESS TO BUSINESS CONNECTION.
KDKA reaches the B-to-B audience in a highly effective
manner. Pittsburgh’s top CEOs and thousands of
small business owners tune to KDKA, making it a
top Pittsburgh B-to-B venue.
8. SPONSORSHIP OPPORTUNITIES.
Advertisers can sponsor the most high-profile features on
the radio station, including newscasts, traffic and
weather reports, sportscasts, business reports,
exclusive quarter-hour news sponsorships,
entertainment reports, and many customized
sponsorships.
9. AN ACTIVE ADVERTISING ENVIRONMENT.
KDKA provides a quality advertising environment within a
foreground listening format. KDKA’s audience
does more than tune-in … they listen, they
comprehend and they react. It’s the hat-trick that
all advertisers desire.
10. A VARIETY OF OPTIONS.
KDKA has a commitment to serving advertisers with the
resources and platforms needed to get results
from their advertising investment. We offer
commercials in various lengths---:60’s, :30’s, :
15’s, time-checks (:08’s).
Top 10 Reasons for Buying
KDKA
10. ■ You might be surprised to learn that most radio listening is not done in the car.
■ In fact, 56% of time people are listening to KDKA they’re at home, in the office, or
elsewhere…but not in a car.
■ This means you don’t need to advertise exclusively during drive times; incorporating
non-drive times into your radio schedule can help you communicate your message
even more effectively and efficiently.
0
50,000
100,000
150,000
200,000
At Home In Car At Work Other
at home- 185,700
in car - 175,900
at work - 15,900
other - 7,400
The Value of At-home and At-work Listening
11. SAME RATING AS A SIXTY...You can reach the same number of listeners with a fifteen second
commercial as you do with a sixty second commercial. Arbitron says, “Rating value has nothing to do
with the length of a commercial... it has to do with the average number of people listening at any one
given time. The same number of people are listening to a fifteen second commercial as are listening to a
sixty.”
ATTENTIVE LISTENING...People tuned to KDKA are listening attentively for news and information. End
result: your 15-second commercials are heard on KDKA!
REACH BUILDER...Many successful advertisers supplement their regular schedule of 60-second
commercials with 15-second commercials to increase their weekly reach.
FREQUENCY BUILDER...15-second commercials are a great way to build frequency and maximize
results. They create the same impact and impression at about half the price. Even limited budgets can
afford to build solid drive-time exposure.
EFFICIENCY...Because 15-second commercials are priced lower than 60-second commercials you can
stretch a budget with more commercials to build frequency and achieve a better response.
POSITIVE HALO EFFECT...Because your commercial message is surrounded by news and information,
just like 30-second and 60-second commercials, it’s as credible and important as the news surrounding it.
CREATIVE IMPACT...15-second commercials can deliver a powerful message. They are used effectively
as sponsorships of KDKA’s most-listened-to information elements, such as traffic and weather. An
effective 15-second commercial is energetic and direct!
Good Things Come in Small Packages
Build Your Business in 15 Seconds! …Build Your Business in 15 Seconds! …
12. KDKA High School Tour: Throughout a calendar year, KDKA will visit various local high schools with The Mike
Pintek Show. These three hour broadcasts give him a unique platform to relate to students and get them talking
about issues they’re facing every day.
Support: Onsite, Web, Eblast, 30/30 promo
Santa Spectacular: Join KDKA Radio for Santa Spectacular in November. KDKA Radio will be live for various
shows from the event location. There are fireworks, event booths, and musical performances. Developed for the
enjoyment of kids and their families. Support: Live Broadcast, PSAs, Liners, Eblast and Web
Marty Party: Everywhere Marty Griffin goes, his listeners will follow! Over the summer, invite Marty Griffin to
broadcast his 3-hour show from your location and he’ll bring the party! Support: Promotionally Onsite, Web, Eblast,
30/30 promo
KDKA Goes Green: This KDKA webpage is a partnership with the Pennsylvania Resources Council to promote
Green initiatives. Support: Web, Eblast, PSAs, 30/30 promo
KiDKAst: KDKA’s KiDKAst vehicle cruises to various community fairs, festivals, community days and holiday
activities. Along with the vehicle, kids can play reporter and record a news report. The audio files are uploaded to the
KDKA.com KiDKAst page. Support: Onsite, Liners, CMBs, Eblast and Web
Charitable Walks: KDKA ties in to the following charity walks. Each walk differs depending on event. Best tie-ins
are food/beverage.
March: MDA Muscle Walk
April: MS Walk; March of Dimes
May: Race for the Cure
May: Run for Babies
June: Walk for Autism; Living Well with Sickle Cell
October: American Heart Association Heart Walk
Support: Onsite, Liners, CMBs, PSAs, Eblast and Web
Promotional
Opportunities
13. Kidapalooza - (February): A unique and interactive family festival designed to entertain and educate children about
their world. Developed for the enjoyment of kids and their families, Kidapalooza is a great way to take your product or
service to a family audience. Support: Onsite, PSAs, Liners, Eblast and Web
KDKA Warmathon - (Mid-February): KDKA partners with The Dollar Energy Fund for a day-long call center from the
84 Lumber Theater to raise money for members of our community to help pay for their utilities. Support: PSAs, Liners,
Eblast and Web
Fish Fry - (March-April): This is an opportunity to tie-in with KDKA’s fish fry’s around the region with a web listing and
possible onsite promotional appearances and/or KDKA talent. Support Promotionally: Appearance Onsite, Liners,
Eblast, Web, CMBs
Home Show - (March): Your company could share the KDKA table broadcasting live from the Home Show. Support
Promotionally: Onsite, Promos, CMBs, Web, Eblast
Wexford Starlite Car Cruise - (Fridays Memorial Day through Labor Day): Promotional set-up with onsite each
Friday from 5:30-9:30pm at Northway Christian Community Church. There are numerous Friday’s where a talent will be
there too. Support Promotionally: Onsite, Liners, CMBs, Eblast and Web
Citipark Cinema in the Park Movies - (June - August): KDKA partners with Citipark Cinemas to promote their movies
in the park and appears onsite at a select number throughout the summer. Support: Onsite, Liners, Web, Eblast
StormCenter – (December-March): When winter weather arrives everyone turns to NewsRadio 1020 KDKA for school
closings and business cancellations. Support: StormCenter sponsors are actively heard when severe weather causes
spikes in listening.
Ask the Leaders: Once a month, Mayor Bill Peduto and Allegheny County Executive Rich Fitzgerald visit KDKA for
either the Inside Story with Marty Griffin or The Mike Pintek Show. The 1-hour program allows listeners an opportunity to
call in and speak directly with their elected officials. Support: Sponsor, Web, Eblast, CMBs, 30/30 promo
Promotional
Opportunities
14. Promotional
Opportunities
Mid-Week Music in Market Square - (June-August): Join KDKA at noon on Wednesday’s through the summer in
Market Square for free, live entertainment. Support: Onsite, Promos, Liners, CMBs, Eblast and Web
KDKA Kennywood Day: In the past, KDKA has broadcasted live from the park. They’re have been open to third-party
opportunities. Support: Onsite, Liners, Promos, Eblast and Web
Three Rivers Regatta - (July 4th
weekend): KDKA has broadcasted from the downtown in the past. KDKA has also
taken photos for visitors with a green screen. Support Promotionally: Onsite, Promos, Liners, CMBs, Eblast and Web
KDKA Spaghetti Breakfast - (Mid September): For over 30 years KDKA has invited listeners to partake in pasta and
meatballs during the KDKA Morning News. KDKA will broadcast onsite with the KDKA Morning News, while other talent
serve free spaghetti to an average of 3,000 Pittsburghers. Support: Onsite, Promos, Liners, CMBs, Eblast, Web
10/20 Day: It’s our day! Opportunity for all-day give away to promote it’s 10/20 Day. Tie in a sponsor for the day.
Support: Liners, Eblast and Web
Black Friday - (Day after Thanksgiving): In the past, KDKA Radio has provided promotional opportunities for
businesses on Black Friday. Opportunities available
7 Fishes Show - (12/24): This is a special KDKA broadcast with legendary host, Rob Pratte, 9am-Noon, from Kuhn’s
Market. There are numerous tie-in opportunities. Support: Onsite, Promos, CMBs, Eblast and Web
Larry’s Hometown Heroes: Larry Richert has a tremendous respect for our soldiers and what they do for us as a
nation. Each year he recognizes local citizens who have done something extraordinary, who he considers to be a
hometown hero. Support: Promos, Liners, CMBs, Eblast and Web
Amplify with Father Ron Lengwin: Amplify began as a public service program. Fr. Ron began hosting Amplify in 1975.
This two hour program allows people to “talk back to the Church” about almost everything. Support: Liners, Eblast and
Web
15. Eat.Drink.Pittsburgh: This event is heavily promoted across the CBS Cluster and Whirl Magazine will feature the event highlights.
A portion of the proceeds from will benefit local charities. Support: Onsite, PSAs, Liners, Eblast and Web, Possible Interviews
84 Lumber Theater: KDKA has a state-of-the-art theater facility that can be used to suit each business. The theater could become
a call center, a concert hall, a theater, a restaurant, a photography set, a massage parlor or even a comedy venue. You choose the
act, we’ll provide the location. Support: Onsite, PSAs, Liners, Eblast and Web, Possible Interviews
Autism Speaks Call Center - (April): April is Autism Awareness month and for the past few years KDKA has welcomed Autism
Speaks volunteers into the 84 Lumber Theater to hold a call center for KDKA listeners. The day is dedicated to awareness, not
raising money. Support: Onsite, PSAs, Liners, Eblast and Web
Family Skate Night - (December-March): KDKA partners with Citipark to promote their family skate night at Schenley Park by
appearing onsite at a select number of nights throughout the winter. Support: Onsite, Liners, Web, Eblast
Pittsburgh Works: Showcase your business at various times throughout the week with a one hour program, alongside a KDKA
personality. Support: Liners, Web, 30/30 Promos
Speaker Series: Robert Morris University executes seven evenings of diverse opinions, profound insights and fascinating
discussion from scholars at Heinz Hall. Opportunities available
Santa Cause (December): KDKA will play Rudolph by shining a light on the need and we’ll harness our broadcasting powers to
get your cause’s sleigh off the ground. You choose the cause, location and the date. Support: Onsite broadcast, Web and Eblast,
CMBs, 30/30 promo
Crayons for Kids - (Summer): The Education Partnership and KDKA host a call-center in the 84 Lumber Theatre to answer
listener questions, and collect donations. There is also an onsite collection location outside of KDKA. Support: Onsite, Web and
Eblast, CMBs, Promos, Liners
Make a Change with Your Change - (Fall/Winter): KDKA and Eat n’ Park encourage patrons to visit Eat n’ Park restaurants and
donate their spare change. Proceeds benefit the kids at Children’s Hospital of Pittsburgh. Support: Web and Eblast, CMBs,
Promos, Liners
Promotional
Opportunities
16. Larry Richert and John Shumway of the KDKA Morning News serve as Pittsburgh’s
information source each weekday from 5-9am. During the week they conduct two
contests a day. These contests offer you an opportunity for added promotional
mentions delivered by two of Pittsburgh’s best-known personalities!
The KDKA Morning News with
Larry Richert and John
Shumway
Name the Newsmaker
Contest Time: 5:28am-5:55am
2 Mentions/Day
Prizes Needed/Week: 5
Morning News Challenge
Contest Time: 7:28am-8:55am
2 Mentions/Day
Prizes Needed/Week: 10
Daily Features
Monday 6:07 – Jill Schlesinger – CBS Money
Wednesday 8:07 – Rob Rossi – Tribune Review Sports Columnist
Thursday 7:37 – Dr. Mike
Friday 7:07 – John Mowod – Mowod on Movies
Friday 7:37 – Steve Blass (Pirates Season) Ed Bouchette (Steelers Season)
17. 3,000 NewsRadio 1020 KDKA listeners receive an email newsletter from us. The KDKA Insider is
sent out each Thursday at 5am. These weekly updates from us include exciting news, events and
special offers!
The KDKA Insider could feature a contest that only KDKA Insider members could register for.
These contests drive listeners to the Insider each week and benefit both the station by giving our
listeners a chance to win a prize AND YOU by getting your information in front of them!
The KDKA
Insider
Eblast, The KDKA InsiderEblast, The KDKA Insider
18. Late Night Radio: A Surprising
Value
■Reach a large, engaged and loyal audience of about 35,000 people each week.
■Achieve great frequency and wide reach at a moderate investment.
■Reach people at work, at home, or in their cars; many in western Pennsylvania work
the late shift in hospitals and convenience stores, restaurants, drive trucks, etc.; you
can reach these people more effectively and efficiently between 12 mid – 5 am than
during traditional prime hours.
■Advertise businesses open 24 hours.
■Stand out at a time when there is less competition from other advertisers.
■Maximize radio’s intimate, one-to-one relationship with its audience.
■Boost your sales with an endorsement from Overnight America with Jon Grayson
The Power of Overnight Radio …The Power of Overnight Radio …
From Midnight to 5 am, you can use radio to...
19. Station
Profile
Format
NewsRadio 1020 KDKA has delivered results
as “The Voice of Pittsburgh” since 1920. We’re
still a market leader 95 years later because our
advertisers realize a return upon their
investment.
Up to date news reports at the top of every
hour all day. Traffic and Weather together
every 10 minutes with Sports Reports twice an
hour in both Morning and Afternoon drive.
Programming Line-Up
5:00 am - 9:00 am The KDKA Morning News with Larry Richert & John Shumway
9:00 am – 12:00 pm The Inside Story with Marty Griffin
12:00 pm - 3:00 pm The Mike Pintek Show
3:00 pm - 7:00 pm The KDKA Afternoon News with Robert Mangino & Shelley Duffy
8:00 pm - 11:00 pm KDKA at Night
11:00 pm - 1:00 am The Jim Bohannon Show
1:00 am - 5:00 am Overnight America with Jon Grayson
7:00 pm - 8:00 pm Medical Frontiers (Mondays only)
7:00 pm - 8:00 pm Dollar Bank Mortgage Show (Wednesdays only)
7:00 pm - 8:00 pm Tech Vibe Radio (Fridays only)
Audience Qualitative
42 of KDKA listeners have a household income of $75,000+, 40% above the market average.
KDKA listeners are 43% above the market for having a household income of $100,000+.
85% of KDKA listeners own their own homes.
KDKA listeners are 39% above the market for owning a home valued at $150,000+.
22% own a home valued $150,000 - $200,000 - 73% above the market average!
21% have lived in their present home 20 years or more, 30% above the market average.
33% have money market funds, 35% above the market average.
56% have mutual funds, 24% above the market average.
KDKA listeners are 33% more likely than the market average to use a Keogh plan.
0.7% 1.4%
4.0%
47.2% 46.7%
Teens 18-24 25-34 35-64 65+
Demographics
Women
53%
Men
47%
Gender
20. The Voices Pittsburghers Know and
Trust5:00 am 9:00 am The KDKA Morning News with Larry Richert & John Shumway
9:00 am 12:00 pm The Inside Story with Marty Griffin
12:00 pm 3:00 pm The Mike Pintek Show
3:00 pm 7:00 pm The KDKA Afternoon News with Robert Mangino & Shelley Duffy
8:00 pm 11:00 pm KDKA at Night
11:00 pm 1:00 am The Jim Bohannon Show (Friday until 1am)
1:00 am 5:00 am Overnight America with Jon Grayson
7:00 pm 8:00 pm Medical Frontiers (Mondays only)
7:00 pm 8:00 pm Dollar Bank Mortgage Show (Wednesdays only)
7:00 pm 8:00 pm Tech Vibe Radio (Fridays only)
The KDKA Morning News with Larry Richert & John Shumway… Delivering everything you need to know on your way to work! Paul
Rasmussen and the KDKA News Team report the news every 30 minutes along with award-winning sports reports twice each hour and KDKA AAA
Traffic on the 5’s along with AccuWeather every ten minutes.
The Inside Story with Marty Griffin... Marty goes in-depth on the issues of the day, solves listener problems and as an advocate for the common
man, he takes on the tough topics.
The Mike Pintek Show… An award-winning journalist, see the world from Mike’s unique perspective as he takes calls and talks with news-making
guests.
The KDKA Afternoon News… Take an in-depth look at the stories affecting you. Newscasts anchored by Rose Ryan-Douglas and detailed
reports from our news team along with KDKA AAA Traffic on the 5’s along with AccuWeather every ten minutes.
KDKA at Night… KDKA talk show hosts will wrap up the day by taking callers comments on the issues that made the news that day.
The Jim Bohannon Show… The legendary Jim Bohannon offers his perspective and takes your calls on national issues that affect you.
Overnight America with Jon Grayson… Jon keeps the conversation lively for third-shifters and insomniacs.
Weekday Program Schedule
21. Weekend Program Schedule
1AM The Twilight Zone
3AM CBS News Weekly Recap
5AM Weekend Magazine with Rob Pratte
7AM Glen Meakem
9AM NutriMost Weight Loss & Natural Health Solutions w/ Dr. Ray
10AM True Value Home Improvement Hour
11AM AAA’s Talking Travel
NOON Pittsburgh Works
1PM Get Well Naturally w/ Dr. James Winer
2PM Lenny McAllister
5PM Stoney Richards, Live from the Centre
8PM KDKA Weekends
Midnight Hollywood 360
3AM Specialty Programming
5AM Weekend Magazine with Rob Pratte
7AM The Organic Gardeners
8AM Kuhn’s Cooking Hour
9AM Hefren-Tillotson’s – Your Money & You
11AM Your American Story
NOON KDKA Black & Gold Sunday with Rob Pratte
1PM Dollar Bank Mortgage Hour
2PM Handel on the Law w/ Bill Handel
4PM The Chris Moore Show
9PM Amplify w/ Father Ron Lengwin
11PM Shadyside Presbyterian Church Service
11:30PM First Church of Christ - Scientist
KDKA
News
Every
Half
Hour
Weekend
Mornings
22. Here’s How It Works …
Enhancing Your Event: Live Event Package
■ Receive a two-hour live appearance with one of KDKA Radio’s famous on-air personalities
■ Receive two-hours of fun and excitement on-site with the KDKA Radio event set-up, banners, and prize
giveaways
■ Receive 4 – :60-second live announcements to air during the event inviting listeners to visit your business
■ KDKA will invite listeners to your event by airing up to 20 - :15-second promotional commercials one week
prior to event.
60-second commercial distribution
Monday-Friday 5A-10A 5x
Monday-Friday 10A-3P 5x
Monday-Friday 3P-8P 5x
Monday-Friday 8P-1A 4x
Monday-Friday 1A-5A 4x
Saturday-Sunday 5A-8P 6x
Day of Event Live Reports 4x
Totals
60-second commercials 33
15-second promos 20
Total announcements 53
Total Investment: $4,000*
Includes $175 tech fee
(Plus talent fee)
23. Monday – Friday, 5am-9amMonday – Friday, 5am-9am
A constant in Pittsburgh radio and television since
the early 1980s, Larry Richert is a Pittsburgh
media icon. Larry brings a wealth of talent, wit,
and energy to The KDKA Morning News,
Pittsburgh’s #1 morning radio show.
John Shumway began his broadcasting career
while still in college as a disc jockey in
Lexington, Kentucky. John is also a featured
general assignment reporter on KDKA-TV.
Larry Richert
The KDKA Morning News : up-to-the-minute news from KDKA’s award-winning
news team, sports reports from KDKA Sports Anchors. KDKA AAA Traffic Reports
on the 5’s with the latest forecast from AccuWeather every 10 minutes. Pittsburgh
comedy legend Jim Krenn joins the news team Friday mornings. Add to this,
newsmaker interviews and lively conversation from two of Pittsburgh’s best-known
personalities and you’ve got this market’s must-listen-to morning show!
The KDKA Morning News
John Shumway
24. Monday – Friday, 3pm-7pmMonday – Friday, 3pm-7pm
Mangino brings a fresh perspective and
personality to The KDKA Afternoon News.
No talking points from the left or right, just
one man’s perspective on the news that
impacts us all.
Shelley is an integral part of the KDKA
airwaves and certainly no stranger to the
Pittsburgh radio audience. She adds her
wit, charm, and experience to the KDKA
Afternoon News.
Robert Mangino
The KDKA Afternoon News : Digest all of the
day’s news on your ride home during The KDKA
Afternoon News. KDKA Sports Director Jeff
Hathhorn has sports every thirty minutes at a
quarter past and to the top of the hour. Some
special features you can expect to hear include a
minute with storyteller Jack Bogut, Knowledge in
a Nutshell with Dr. Knowledge, What’s in the
News with CBS News, and CNET on technology.
You can expect up-to-the-minute news from
KDKA’s award-winning news team, and KDKA
AAA Traffic Reports on the 5’s with the latest
forecast from AccuWeather every 10 minutes!
The KDKA Afternoon News
Shelley Duffy
25. The KDKA Morning News:
Larry Richert, Monday-Friday, 5am-9am
The KDKA Morning News:
Larry Richert, Monday-Friday, 5am-9am
Since September of 2001 Richert has hosted the KDKA Radio Morning News.
Larry Richert has been a constant in Pittsburgh radio and television since the
early ‘80s. He has long been an ambassador for the city of Pittsburgh and
was winner of the Vector’s Richard Caliguiri Award for that reason.
Born in Millvale and raised in McCandless Township, Richert attended North
Allegheny High School and graduated from Clarion University with a Bachelor
of Science degree in Communications.
Larry originally came to KDKA in November of 1988 and has worked in both
TV and Radio ever since including a ten year stint as a weather anchor with
sister station KDKA-TV.
Larry Richert
Richert is the voice of NFL Films/Steelers Highlights, narrating his first film in 1985 and now he is the Public Address
announcer at Heinz Field for the Steelers. Plus he joined the Pitt Panthers Football network broadcast team where he hosts
the pre-game show and reports from the sidelines.
Richert is the voice of NFL Films/Steelers Highlights, narrating his first film in 1985 and now he is the Public Address
announcer at Heinz Field for the Steelers. Plus he joined the Pitt Panthers Football network broadcast team where he hosts
the pre-game show and reports from the sidelines.
Larry also co-wrote and co-produced a feature family film in worldwide distribution called “Amazing Racer” starring Lou
Gossett Jr, Charles Durning, Eric Roberts, Jason Gedrick, Daryl Hanna, Scott Eastwood and many more. He also co-produced
a Bruno Sammartino Documentary.
Larry is involved many charity organizations including “Larry’s Heroes” recognizing ordinary people doing extraordinary things
and support our Veterans. He also is the Honorary Chairperson for the McGuire Memorial annual Celebrity Golf Classic and
the JDRF event plus the Autism Speaks annual walk just to name a few.
Larry and his wife Cindi have three children: Erica, Zach and Emily.
26. John began his broadcasting career as a
disc jockey for WLAP Radio in Lexington,
Kentucky, while he was in college and later
moved into the newsroom.
In 1979, John moved to WHAS Radio News
in Louisville, Kentucky, where he switched
over to WHAS-TV News as a reporter a few
years later.
John has been recognized throughout his
broadcasting career regionally, statewide,
and nationally. A Columbia DuPont Citation,
Ohio State Journalism Award, and an Emmy
Nomination are among the list of awards and
recognitions John has received.
His desk is an art gallery of Shumway family snapshots and John will quickly tell you that his most important jobs
are husband and father. He resides in the Pittsburgh area with his wife, Sonya, and their two children. In his
spare time, John enjoys golf, running, hiking, camping and singing in his church choir.
The KDKA Morning News:
John Shumway, Monday-Friday, 5am-9am
The KDKA Morning News:
John Shumway, Monday-Friday, 5am-9am
John Shumway
27. Got something you don't want the public to know? Then Marty wants to ask you a few questions.
Have something you're trying to keep away from the press? He doesn't keep secrets.
Marty is also an investigative reporter for KDKA-TV. He's a recipient of the prestigious regional Emmy
for Outstanding Investigative Reporting and also won a Broadcast Achievement Award for an
undercover story about Michael Irvin and the Dallas Cowboys. That's right.....Michael Irvin doesn't like
Marty Griffin very much.
Marty has a Bachelor’s degree in journalism from Ohio University. He and wife Kristine Sorensen, a
KDKA-TV reporter/anchor, are the proud parents of Sophia and Chloe.
Looking for some inside juice?
… Marty Griffin is your man!
Born and raised in Pittsburgh and road-tested in
Dallas and LA, Marty doesn't just talk the talk.
He'll take you inside the story, behind the
scenes, and occasionally go undercover to get
The Inside Story.
The Inside Story:
Marty Griffin, Monday-Friday, 9am-12noon
The Inside Story:
Marty Griffin, Monday-Friday, 9am-12noon
Marty Griffin
28. Mike Pintek is a well-known and familiar
voice in Pittsburgh since the 80’s and
has been seen and heard on KDKA
radio and TV and Pittsburgh’s Cable
News Network, as well as such CBS
Radio stations as KMOX-AM (St. Louis)
and WHFS-FM (Baltimore). Mike’s zest
for news-driven talk radio, along with his
natural affinity for this area and
specifically KDKA makes him a perfect
fit for advertisers looking for an edge
over the competition.
Mike Pintek:
Monday-Friday, Noon – 3pm
Mike Pintek:
Monday-Friday, Noon – 3pm
Mike Pintek
Mike’s varied broadcasting career began very early, much to the annoyance of his family! As a kid, repeatedly recorded
himself pretending to anchor NASA rocket launches.
Later, while serving as news director for a station in Harrisburg, he broke the story of the Three Mile Island nuclear
accident by managing to contact a reactor control room tech who told him, “I can’t talk now — we’ve got a problem!”
Mike anchored and reported for a popular Washington, D.C., station.
Favorite story: Trying to interview very stoned and incoherent “Legalize Marijuana” protestors outside the White House.
Mike also appeared as a TV reporter in the filmed-in-Pittsburgh movie, “Dead and Alive” starring Tony Danza and
Samuel L. Jackson.
During a trip to the Middle East for live broadcasts on KDKA, Mike dodged softball-sized rocks thrown by Hezbollah on
the Israeli border with Lebanon.
Hear him Weekdays, Noon to 3pm on News Radio 1020 KDKA!
29. Robert Mangino:
Co-host of The KDKA Afternoon News, 3p-
7p
Robert Mangino:
Co-host of The KDKA Afternoon News, 3p-
7p
Robert Mangino
Robert Mangino our new host of The KDKA Afternoon News previously hosted weeknights 7-1 on
NewsRadio 1020 KDKA since Feb. 15, 2010. Previously, KDKA listeners knew him from guest-
hosting on Saturday nights, for Fred Honsberger and weeknights.
Mangino brings a fresh perspective and
personality to The KDKA Afternoon News. No
talking points from the left or right, just one
man’s perspective on the news that impacts us
all — along with co-host Shelley Duffy, they take
an open and honest look at life with just the right
amount of levity for your ride home.
Mangino lives in Moon Township and has a
beautiful daughter, Rachel.
30. In my spare time, I have a freelance voice over business, I’m the spokesperson for Treasure Hunt and
am host of Our Issues Pittsburgh, a public affairs show on My Pittsburgh TV/Fox 53 and also host
Pittsburgh Living, a show that airs quarterly on KDKA-TV.
I’ve been very involved in various charities, including The Leukemia and Lymphoma Society, March of
Dimes, Lifesteps, Cookies 4 Chris, Spring for a Cure, The Susan G. Komen Foundation and American
Heart Association.
Most importantly, I’m the mother of 2 beautiful daughters, Alex and Sarah, the loves of my life who reside
in Chicago.
Shelley Duffy:
Co-host of The KDKA Afternoon News, 3p-
7p
Shelley Duffy:
Co-host of The KDKA Afternoon News, 3p-
7p
Shelley Duffy
I am currently the co-host of the
Afternoon News program with
Robert Mangino on KDKA AM. I
also produce lifestyle segments for
the KDKA Morning News program
with Larry Richert and John
Shumway.
I have been a part of the CBS Radio
family for 27 years!!
31. He spent twenty years doing play by play in the Ohio Valley. He's done it all on radio and TV
everything from Football, Basketball, Baseball, Wrestling, and Boxing.
He's been involved in some fashion of media for 35 years . interviewing everyone from Vice President
Dick Cheney, to Ronald Regan along with just about every famous athletic over the last 30 years.
Currently he host The Weekend Magazine Saturday and Sunday's and Monday and Tuesday Night's
from 7pm-11pm on NewsRadio 1020 KDKA.
Weekend Magazine: Saturday – Sunday
KDKA at Night: Monday – Tuesday
Weekend Magazine: Saturday – Sunday
KDKA at Night: Monday – Tuesday
Rob Pratte
Rob has been with KDKA Radio since 1985
and has hosted everything from News to
sports talk shows.
He's also has hosted various cable
Television shows such as the Highmark High
School Sports Practice. The Front Page. And
at Mountaineer Race Track and Casino with
Ted Arneault the highly successful long
running Chat Pack.
32. Morning Drive with Paul Rasmussen,
Afternoon Drive with Rose Ryan-Douglas
Morning Drive with Paul Rasmussen,
Afternoon Drive with Rose Ryan-Douglas
KDKA News Anchors
Paul Rasmussen
Rose was born and raised in New Kensington and
is a graduate of Valley High School and Clarion
State College with a degree in Elementary
Education. She left the classroom and started in
radio at WKPA and WYDD-FM.
She spent almost twenty years at 3-W-S before
landing at KDKA in October, 2002. She is married
with two children.
With a shift that starts at 3 a.m., Paul wakes up when
night owls are going to sleep. “It’s worth the effort when
listeners tell me they tune in for our first newscast at 5
a.m.” Paul joined the KDKA Morning News in January
2012. “Being part of a program with the heritage,
tradition and success of the Morning News is an
honor.” Prior to the Morning News, Paul co-anchored
the KDKA Afternoon News with Rose Ryan-Douglas
starting in December 2006. He’s the winner of multiple
Best Newscast awards in Pittsburgh and at WWL New
Orleans, and WOKV and WQIK Jacksonville. He’s a
native of Great Falls, Montana, and lives in the West
Hills. Paul’s a Dachshund fan, likes to golf badly and
cheers for the Steelers, Pirates and Penguins.
33. Sportscasts throughout the WeekSportscasts throughout the Week
“I share in the passion Pittsburghers have for sports and I want you to get to know the local players
and teams,” said Jeff.
Jeff was raised in Sharpsville, Mercer County and graduated from Sharpsville High School. After
college, Jeff began his career in Columbus in the sports departments of WTVN Radio and WCMH-
TV. While at those stations, they won a total of three Emmys and 14 AP Awards for Best Sports
Coverage.
He is a 4-time winner of the Best Sportscast in Pennsylvania by the Associated Press and has won
Achievement in Radio Awards for sports reporting. Jeff is married with a daughter.
KDKA’s Sports Director: Jeff HathhornKDKA’s Sports Director: Jeff Hathhorn
Jeff Hathhorn
In the past year KDKA Radio Sports was live
at the Super Bowl, the Stanley Cup Finals
and the NCAA Tournament. This in addition
to daily coverage of the Steelers, Pens and
Pitt; KDKA also covers the Pirates, Penn
State, Duquesne, Robert Morris, West
Virginia and high school sports. KDKA has
coverage for the U.S Open.
34. Jim Colony and Eric HagmanJim Colony and Eric Hagman
KDKA Sports Anchors
Eric Hagman has been covering sports in Pittsburgh since 1983 when his
first assignment was the NFL draft during which the Steelers passed over
Dan Marino to select Gabe Rivera. Before joining KDKA in 2009, Eric
was the sports director at KQV for 18 years. He’s also served as a
sideline reporter for Pitt football. He has received ten Golden Quill
awards for excellence in sports reporting and is a six-time winner of the
AP’s Best Major Market Sportscast/Feature in Pennsylvania. Eric is a
1981 graduate of Penn State University. He and his wife Mary Lou live
in Peters Township and have two sons, Nevin and Arden.
The Fan Morning Show Host: 5:40a-10a /Sports Anchor/Reporter. Jim
Colony has been a part of the Pittsburgh sports scene for the better part
of 20 years. Raised in New Hampshire and a graduate of UNH, Jim
broke into radio in 1979 and worked his way up to Boston where he did
morning sports at KISS-108 with high school and college play-by-play
on the side. Colony came to Pittsburgh in 1991 hired by WTAE, then the
flagship for the Steelers and University of Pittsburgh. His Pitt Hotline
shows during Johnny Majors II remain the stuff of legend. After a
Vermont sabbatical, Colony returned to (now defunct) ESPN Radio
1250 in 2000 until abruptly going on “vacation” in 2009. He once again
can’t wait for the alarm to go off at 3:00 AM! Jim and his wife Linda live
in the North Hills and have 2 sons. Both graduated from Pine-Richland
High School, then Chris from Virginia Tech and Pat from Kent State.
Eric Hagman
Jim Colony
35. .
The Chris Moore Show:
Chris Moore, Sundays, 4pm – 9pm
The Chris Moore Show:
Chris Moore, Sundays, 4pm – 9pm
An experienced producer of gospel and jazz programs, Moore was the creator and former host of Black Talk on
WCXJ. He can be seen on his daily television show at PCNC TV Monday through Friday at 10:00 A. M.
A Vietnam War veteran, Moore has produced numerous military related programs including two Black Horizons
specials, two Vietnam Veterans Specials, Me Too Junior, In Country: A Vietnam Story, and Fly Boys: Western
Pennsylvania’s Tuskegee Airmen. Moore has also produced documentaries of significance to local African-
American culture and history including Emmy Award Winning Wylie Avenue Days, Hip Hop Pittsburgh,
Torchbearers, Barbershops: PA Stylin’, The House, and Jim Crow Pennsylvania.
An experienced producer of gospel and jazz programs, Moore was the creator and former host of Black Talk on
WCXJ. He can be seen on his daily television show at PCNC TV Monday through Friday at 10:00 A. M.
Moore remains committed to and involved in the community, serving as an active member of a number of
boards.
Chris Moore, Emmy Award Winner and
winner of numerous other awards, has
been a producer and host at WQED
Pittsburgh since 1980.
Moore is probably best known for his work
on Black Horizons, the longest running
minority affairs program on public
television that celebrated its 40th
anniversary in April 2008.
The Chris Moore Show
36. .
KDKA at Night and Weekends
John McIntire came to Pittsburgh in 1996 to be a talk show host, after years
as a TV reporter and anchorman in cities around the country. After becoming
permanently intertwined and enmeshed in the fabric of the community, he
decided to buy some fabric softener, and he is more comfortable as a result.
He came to KDKA after 7 years as a TV Talk host at PCNC-TV. During his
Radio time he won best Pittsburgh Talk Host at the A.I.R. awards twice. He's
got a regional TV Emmy for a murder he covered. There’s a Golden Quill
award for a commentary. He also enjoys using humor as a weapon, and
performs standup comedy while hosting a live on-stage comedy/talk show.
He has no hobbies. He has no life. He has a 99 Mustang convertible with
180,000 miles on it. He loves him some KDKA.
John McIntire
Lenny McAllister
Outspoken. Thoughtful. Articulate. Unique. Pittsburgh native and “boomerang”
Lenny McAllister is featured weekly on “The Lenny McAllister Show” on Newsradio
1020 KDKA after years as a nationally-renowned commentator on outlets
including CNN, TV One, Al Jazeera America, BET, and the Canadian
Broadcasting Corporation. Lenny's perspectives have been highlighted in
publications including The Washington Post, The Orlando Sentinel, The Root.com,
and The Dallas Morning News as a leading voice with a finger on the pulse of
current affairs. Named “40 Under 40 to Watch” while working as a radio host in
Chicago, Lenny's style as an honest and engaging voice that entertains through
intellect connects with a wide range of listeners across the political and
demographic spectrums. From his experience working with the RNC to his
advocacy for urban communities, Lenny brings an uncommon view of the world to
KDKA listeners here in “America's Most Livable City”.
John McIntire and Lenny McAllisterJohn McIntire and Lenny McAllister
37. KDKA at Night and Weekends
Amplify: Father Ron Lengwin, Sundays, 9pm –
11pm
Amplify: Father Ron Lengwin, Sundays, 9pm –
11pm
Fr. Ron Lengwin has hosted Amplify on KDKA for
40 years. He describes the program as looking at
life from a religious perspective.
That means you can look at everyone and
everything, and agree or disagree, from Pope
Francis to Satanism, from addiction to spiritual
renewal, from Hitler to Mother Teresa, or anything
that interests or concerns you.
If you want, the program offers you an opportunity to talk back to the church.
Each program ends with these words: “Don’t forget how precious life is and how
powerful love is. Tell someone now that you love him or her. Pray for peace as if it
depended on you alone.”
38. Bohannon began his career in 1960 at his hometown station, KLWT-AM, Lebanon, Mo. After college at
Southwest Missouri State University in Springfield and service in the U.S. Army, he moved to Washington
where he worked at Easy Listening WGAY-FM and news-talkers WTOP-AM and WWRC-AM. He later
moved to Chicago in 1980 where he worked as a morning anchor at WCFL-FM Radio and as a freelance
reporter for Cable News Network.
Bohannon hosted his own Saturday night phone-in program and served as the principal back-up for Larry
King on King’s radio show. In February 1993, Bohannon took-over the prestigious nighttime talk show slot
formerly held by King.
Bohannon joined Westwood One in 1983 and has anchored newscasts, political conventions and election
night coverage in addition to his weekday programs.
Jim Bohannon was recently nominated for the National Association of Broadcasters (NAB) Marconi Radio
Award for the Network Syndicated Personality of the Year!
Jim Bohannon is heard weeknights
11 pm-1 am on NewsRadio 1020 KDKA.
Monday-Friday, 11pm – 1amMonday-Friday, 11pm – 1am
Jim Bohannon
The multi-year nominee to Talkers Magazine’s list of “The 100 Most Important
Radio Talk Show Hosts in America” describes himself as a “militant moderate”
delivering his wit, wisdom and natural charm to listeners across the nation. The
Jim Bohannon Show brings listeners a unique blend of breaking news,
interesting features and informative reports on a spectrum of topics. Bohannon
also talks to special guests and his loyal callers live, offering humor and
compassion.
39. Dr. Mike HutchinsonDr. Mike Hutchinson
KDKA’s Animal General covers all aspects of pet health and behavior, featuring expert
answers to listeners’ calls, helpful tips, and practical advice.
Dr. Mike is a practicing veterinarian in Cranberry and is known for his exceptional “crateside”
manner. Dr. Mike has quite the resume, too: he’s handled more than 12,000 emergency
cases; performed 6,000 surgeries and has conducted more than 15,000 office visits in his
career as a vet.
On KDKA’s Animal General, Dr. Mike’s goal each week is to make sure Pittsburgh’s pets are
happy and healthy – and their owners are well-informed.
KDKA listeners know Dr. Mike, thanks to his
frequent Q&A segments on the KDKA Morning
News with Larry Richert. He’s the Pittsburgh
area’s preeminent expert on animal health and
behavior, and he’s become a trusted part of the
KDKA family.
Animal General:
Saturdays, 8am – 9am
Animal General:
Saturdays, 8am – 9am
Dr. Mike
)
40. For over a decade Doug Oster has co-hosted the Organic Gardeners Radio
Show. He's the Pittsburgh Post-Gazette's Backyard Gardener, writing for the
paper and his popular Gardening With Doug blog. Oster won an Emmy for
his documentary, The Gardens of Pennsylvania. He also appears every
Thursday on KDKA-TV's Pittsburgh Live Today. He's written several garden
books including Tomatoes Garlic Basil.
Jessica Walliser has a degree in Ornamental Horticulture from Penn State
University and is a regular contributor to Fine Gardening, Organic Gardening,
Urban Farm, and Hobby Farms magazines. She also serves on the Editorial
Advisory Board of The American Horticultural Society. Jessica's two weekly
gardening columns for the Pittsburgh Tribune-Review have been enjoyed by
readers for over eight years. Her fourth book, Attracting Beneficial Bugs to the
Garden: A Natural Approach to Pest Control (Timber Press, 2014), was named one
of Martha Stewart Living magazine's 12 Favorite Gardening Books. It was also
awarded the American Horticultural Society's Book Award. Jessica blogs about
gardening in weekly features for both SavvyGardening.com and HobbyFarms.com.
She's been teaching tips and techniques for gardening organically for over 20
years. Jessica lives northwest of Pittsburgh with her husband and son, seven
chickens, and two very ornery hermit crabs. Find her online at
www.jessicawalliser.com.
The Organic Gardeners: Sundays, 7am –
8am
The Organic Gardeners: Sundays, 7am –
8am
Doug Oster & Jessica Walliser
Doug Oster
Jessica Walliser
41. .
KDKA at Night and Weekends
With over 40 years experience on the air from Washington DC to
Detroit and Los Angeles Stoney has been a "local" personality in
Pittsburgh for the past 19 years.
His show Live From the Centre is heard every Saturday from 2pm
to 6pm on KDKA.
An accomplished actor, Stoney can be seen in many feature films,
TV shows, commercials and theaters around the country. Have a
listen, give a call and enjoy Live From the Centre with Stoney
Richards exclusively on KDKA.
Stoney Richards
Eddy Crow
Stoney Richards and Eddy CrowStoney Richards and Eddy Crow
Eddy has spent 19 years in Pittsburgh and has spent time working
for WBVP-WMBA in Beaver Falls, Pennsylvania. He also worked at
Pittsburgh's ESPN Radio 1250 from 2004 to 2010 and was a
sportscaster on The DVE Morning Show on WDVE until 2002. His
former shows on 1250 were titled The Drive and Junker and Crow.
His interests include; studio recording, literature, poetry, fishing, and
drawing.
A few of his favorite movies include; “Animal House”,
“Stepbrothers”, “Forrest Gump”, and “Rocky Horror Picture Show”.
