Radio One 360 º Presented by: Dawn R. Jones,  CRMC, RMM, CDMC Radio One - Indianapolis
Radio One 360 º <ul><li>Radio One, Inc., founded in 1989, is the nation's seventh largest radio broadcasting company (base...
Radio One 360 º <ul><li>Media </li></ul><ul><li>Advertising </li></ul><ul><li>Sports Marketing </li></ul><ul><li>Basketbal...
Radio One 360 º <ul><li>Media </li></ul><ul><li>Commercial advertising is the basis of what we do and what we have utilize...
 
 
 
Radio One 360 º Sponsorships Radio stations are dynamic and evolve with the changing needs of our clients. By either coord...
= Station Created Annual Event = Official Media Partner Event 332,300 WTLC-FM/AM WHHH December 20,000 High school basketba...
Radio One 360 º <ul><li>Indiana Black Expo Summer Celebration </li></ul><ul><li>highlights cultural art, history and econo...
Radio One 360 º <ul><li>Russ Buss Tour </li></ul><ul><li>annual back to school event with nationally syndicated morning sh...
Radio One 360 º Promotions A key step in marketing is utilizing promotional opportunities.  These opportunities can mean a...
Radio One 360 º Awareness Campaigns We have an obligation to our listener to make sure they are aware of issues and concer...
Radio One 360 º Interactive At the pace that your potential customer is moving, you can not afford to miss the interactive...
Radio One 360 º Sports Marketing The Indianapolis area is a hot bed for sports.  Radio One is once again at the forefront ...
Indy’s Music Channel
Indy’s Music Channel Indy’s Music Channel is Indianapolis’ only locally programmed video music channel showcasing hits fro...
Indy’s Music Channel <ul><li>IMC has the vast ability to showcase to its targeted viewer in a number of ways:  </li></ul><...
Viewing Area WDNI Channel 19 150kW
Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse
Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse Over 500,000 Indiana...
The Radio One  360º Difference <ul><li>What you can expect from us: </li></ul><ul><li>Results – oriented  </li></ul><ul><l...
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Radio One - Indianapolis Capabilities

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This presentation shares the capabilities of Radio One Indianapolis including properties WHHH-FM, WTLC-FM, WTLC-AM & WDNI-TV. We're not just radio anymore...

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Radio One - Indianapolis Capabilities

  1. 1. Radio One 360 º Presented by: Dawn R. Jones, CRMC, RMM, CDMC Radio One - Indianapolis
  2. 2. Radio One 360 º <ul><li>Radio One, Inc., founded in 1989, is the nation's seventh largest radio broadcasting company (based on 2005 net broadcast revenue) and the largest radio broadcasting company that primarily targets African-American and urban listeners. Pro forma for announced acquisitions and dispositions, Radio One owns and/or operates 53 radio stations located in 17 of the top 54 urban markets in the United States and reaches approximately 14 million listeners every week.  </li></ul><ul><li>Additional multimedia properties include: </li></ul><ul><li>ReachMedia was formed in January 2003 to develop, acquire and partner in quality media and marketing opportunities targeting the African American community. Tom Joyner, radio's preeminent African-American entertainer REACH Media's founder, chairperson and majority owner. </li></ul><ul><li>Black America Web launched in June 2001, is a broad-based effort to become a timely and credible source for news and information covering all aspects of daily life, featuring a wide array of viewpoints and perspectives. </li></ul><ul><li>TV One is a new cable/satellite television network, programming primarily to African American adults. TV One offers a broad range of lifestyle and entertainment-oriented programming that respects their values and reflects their intellectual and cultural diversity. TV One's goal is to be distributed on the most widely available cable and satellite service level in markets where African Americans represent a significant segment of the population. With an engaging mix of original and acquired programming from key entertainment genres, TV One's programming provides a sophisticated alternative for adult African American viewers. TV One is a venture of Radio One, Inc., the largest radio broadcaster primarily targeting African American and urban listeners, and Comcast Corporation, the largest cable operator in the country, along with Bear Stearns' Constellation Ventures, Syndicated Communications, Pacesetter Capital Group and Opportunity Capital Partners . </li></ul><ul><li>The Power (XM 169), the first African American talk channel with the power to reach a nationwide audience 24/7 </li></ul><ul><li>GIANT Magazine is an urban entertainment lifestyle magazine that celebrates the best of music, film, fashion & style. It is loud, cutting edge & modern, driven by stunning visuals and enlightening profiles of our biggest and most adored celebrities. A book for the upwardly mobile consumer looking for a fun and sophisticated multi-cultural perspective, GIANT displays the lifestyle that has become ubiquitous and swept the world. This premier magazine reaches a total audience of almost 1 million readers. </li></ul><ul><li>Interactive One is ignited by its mission to create an online community that engages and positively impacts the lives of African Americans. Interactive One empowers African-American men and women by providing news, information, entertainment, connections and resources that meet the unique needs of this audience's core values. A division of Radio One Inc., Interactive One was launched in 2007 to complement existing Radio One brands and create the leading digital African-American network. Since its launch, Interactive One has succeeded at becoming the #1 African-American digital platform - super-serving more than 9 million monthly users. Interactive One includes the social communities of BlackPlanet.com, HelloBeautiful.com, TheUrbanDaily.com, Elev8.com, NewsOne.com & giantmag.com. </li></ul>
  3. 3. Radio One 360 º <ul><li>Media </li></ul><ul><li>Advertising </li></ul><ul><li>Sports Marketing </li></ul><ul><li>Basketball Tournaments </li></ul><ul><li>High School Sports </li></ul><ul><li>Football Classics </li></ul><ul><li>Interactive </li></ul><ul><li>Web Content & Micro sites </li></ul><ul><li>Text Messaging </li></ul><ul><li>E-mail Blasts </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Streaming </li></ul><ul><li>Instream video banners </li></ul><ul><li>Sponsorships </li></ul><ul><li>Events </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Street Teams </li></ul><ul><li>Promotions </li></ul><ul><li>Retail Marketing </li></ul><ul><li>POS/Fulfillment </li></ul><ul><li>Awareness Campaigns </li></ul><ul><li>Community Outreach </li></ul>
  4. 4. Radio One 360 º <ul><li>Media </li></ul><ul><li>Commercial advertising is the basis of what we do and what we have utilized to help many businesses achieve success since WTLC-FM first signed on in 1968. </li></ul><ul><li>Some key facts for you to know: </li></ul><ul><li>Radio One Indianapolis reaches one in three radio listeners in Indianapolis metro and one in five radio listeners in central IN - reaching your potential customers where ever they are. </li></ul><ul><li>Radio One Indianapolis reaches evenly across every retail purchasing demographic and evenly represents both African-American and non-African-American audiences. </li></ul><ul><li>Radio One Indianapolis consistently delivers in ratings in the key demos (A18-34, A18-49, A25-54, A35-54, W18-49, W25-54, W35-54) </li></ul><ul><li>Radio One Indianapolis delivers a diversified audience catering to the students, the homemakers, the executives, the parents and grandparents – the decision makers – for your business who spend $111.7 million dollars each and every week. </li></ul><ul><li>Utilizing a creative on air, high frequency commercial campaign utilizing :60s, :30s, :15s or :10s is an effective way to brand your business with an upwardly mobile loyal audience. </li></ul><ul><li>Source: Arbitron, Summer 2009 – Winter 2010 </li></ul>
  5. 8. Radio One 360 º Sponsorships Radio stations are dynamic and evolve with the changing needs of our clients. By either coordinating or co-promoting opportunities, Radio One has the ability to help you reach out and touch your consumer through grass root events, mobile marketing & street teams.
  6. 9. = Station Created Annual Event = Official Media Partner Event 332,300 WTLC-FM/AM WHHH December 20,000 High school basketball tournament to national All-American players. CCC Challenge of Champions 171,500 WHHH December N/A Local DJ toy drive collection. Jay Rio 12 Days of Christmas 171,500 WNOU December 2,000 Concert Santa Slam 375,400 All Stations November N/A Donation and Volunteer Drive. Mozel Sanders Radiothon 375,400 All Stations October 3,000 Candy Giveaway. Safe Trick or Treat 171,500 WHHH Oct N/A Annual Birthday Party Weekend. WHHH Anniversary Weekend 375,400 All Stations October 150,000 Gala, Luncheon, Parade, Tailgate Party, Game and Parties and more. Circle City Classic Events 171,500 WHHH August 10,000 WHHH event to jump-start the start of the school year for kids. Russ Parr Back to School Concert 375,400 All Stations August 820,248 Our remote broadcasts. Indiana State Fair 171,500 WHHH August 2,000 Free Hair cuts for kids before going back to school. Cuts 4 Kidz 375,400 All Stations July 250,000 Family Celebration of events, career & health fairs, seminars, etc. Indiana Black Expo 195,600 WTLC-FM June 30,000 Annual multi-day Jazz and Blues concerts. Indy Jazz Fest 375,400 WHHH/ WTLC-FM May 50,000 Indy 500 Pre-Race Party Carb Day 367,100 WHHH/WTLC-FM May 24 25,000 Kick off festival for kids. 500 Festival of Kids Day 375,400 WTLC/WHHH/ 1310 AM April 2,000 Annual Easter Egg Hunt. Largest in the State of IN Easter Egg Hunt 375,400 WTLC/WHHH/ 1310 AM March 4,500 Opportunity to connect with local Indianapolis women. Women’s Empowerment Series 375,400 All Stations February N/A Showcasing the achievements of African Americans. Black History – Moments in Black History 375,400 All Stations January N/A Celebration of the events of MLK. Martin Luther King Day Promotion Reach Station(s) Month Attendance Event Description Event
  7. 10. Radio One 360 º <ul><li>Indiana Black Expo Summer Celebration </li></ul><ul><li>highlights cultural art, history and economic accomplishments of African-Americans while demonstrating the importance of their contributions to Indiana </li></ul><ul><li>programs and events stretches over an 11-day period and includes business workshops, health and wellness, employment opportunities, spiritual enrichment, exhibits, youth activities and entertainment </li></ul><ul><li>Summer Celebration is now the largest African-American event in the nation, with over 300,000 people in attendance </li></ul><ul><li>seminars, vendors and national recording artists </li></ul><ul><li>(through Radio One partnership with IBE) supported on air, on site & on line </li></ul>
  8. 11. Radio One 360 º <ul><li>Russ Buss Tour </li></ul><ul><li>annual back to school event with nationally syndicated morning show host and crew </li></ul><ul><li>morning show broadcast live bringing over 5,000 in attendance </li></ul><ul><li>live remote broadcast delivering high profile and high traffic for branding or promotional opportunity </li></ul><ul><li>Women’s Empowerment Series </li></ul><ul><li>our signature annual networking and entertainment event with something for women of all ages </li></ul><ul><li>over 3,500 attendees </li></ul><ul><li>seminars, vendors, speakers and national recording artists </li></ul><ul><li>supported on air, on site & on line </li></ul>2008
  9. 12. Radio One 360 º Promotions A key step in marketing is utilizing promotional opportunities. These opportunities can mean a ‘register to win’ on air to sampling your retail product to driving traffic to a location for a once in a lifetime opportunity to meet and greet their favorite artist. Not only do these opportunities brand your product or business with your core consumer, they will always associate their ‘touch with stardom’ with your business! <ul><li>Kit Kat </li></ul><ul><li>combined promotion of street hits and sampling </li></ul><ul><li>distribution of over 200 bars at each street hit (minimum of two per month) </li></ul><ul><li>Meet & Greets </li></ul><ul><li>unique branding opportunity for promotion to meet national recording artists when they come to town </li></ul><ul><li>register to win opportunity with 4 ways to win: </li></ul><ul><ul><li>- on air – Xth caller to win </li></ul></ul><ul><ul><li>- on site – 3rd party register to win </li></ul></ul><ul><ul><li>- on line – web registration </li></ul></ul><ul><ul><li>- text – text to win </li></ul></ul>
  10. 13. Radio One 360 º Awareness Campaigns We have an obligation to our listener to make sure they are aware of issues and concerns in their community. With our listeners spending almost 9 hours weekly with our stations, we are the front line in sharing information about their health and welfare. <ul><li>TALOTTDD </li></ul><ul><li>(Take A Loved One To The Doctor Day) </li></ul><ul><li>Nationally syndicated radio host Tom Joyner’s national initiative to make sure our loved ones are seeing a doctor at least once a year </li></ul><ul><li>promoted via: </li></ul><ul><ul><li>- on air with health moments focused on health disparities </li></ul></ul><ul><ul><li>- on site with week long TALOTTDD live remote broadcast in the surrounding areas </li></ul></ul><ul><ul><li>- web and e-blast to listener clubs </li></ul></ul>Take a Loved One to the Doctor Day <ul><li>Mozel Sanders Radiothon </li></ul><ul><li>a day of giving back through a non-profit organization that provides dinners for those less fortunate </li></ul><ul><li>supported on air, on site & on line </li></ul>
  11. 14. Radio One 360 º Interactive At the pace that your potential customer is moving, you can not afford to miss the interactive component in their lives. Radio One is committed to stay in tune with our listeners via compelling and engaging content on our websites as well as reaching via text messaging, e-mail blasts, listener clubs and instant messaging. <ul><li>Web </li></ul><ul><li>Reach over 100,000 unique visitors each month our websites via: </li></ul><ul><li>Splash pages </li></ul><ul><li>Videos </li></ul><ul><li>Banner ads </li></ul><ul><li>Contesting </li></ul><ul><li>Surveys/Polls </li></ul><ul><li>Site Takeovers </li></ul><ul><li>Coupons </li></ul><ul><li>Advertiser profile pages </li></ul><ul><li>Connection to social media </li></ul><ul><li>Text Messaging </li></ul><ul><li>Reach your mobile customers through our text messaging capabilities via: </li></ul><ul><li>Contesting </li></ul><ul><li>Surveys/Polls </li></ul><ul><li>Opt-ins </li></ul><ul><li>Listener Clubs </li></ul><ul><li>There are the loyal, brand-able listeners that you have been given the permission to reach out and touch via: </li></ul><ul><li>E-mail Blasts </li></ul><ul><li>Contesting </li></ul><ul><li>VIP Access </li></ul>Instant Messaging Reach our prime listeners who communicate directly with our on air staff in the studio while your message is front and center with each and every communication Streaming Stream your radio or TV commercial online to over 40,000 listeners monthly
  12. 15. Radio One 360 º Sports Marketing The Indianapolis area is a hot bed for sports. Radio One is once again at the forefront delivering opportunities for you to reach your potential customers not only where they work but where they play. <ul><li>4 th Annual 3 on 3 Basketball Tournament </li></ul><ul><li>annual event bringing over 3,000 people to Lafayette Square Mall for a two day tournament </li></ul><ul><li>unique and rich branding opportunity to players and crowd via: </li></ul><ul><ul><li>on air </li></ul></ul><ul><ul><li>digital </li></ul></ul><ul><ul><li>on site </li></ul></ul><ul><li>26 th Circle City Classic </li></ul><ul><li>annual event bringing over 150,000 people to Indianapolis for a parade (the 2 nd largest in the state), a football classic and entertainment for an entire weekend </li></ul><ul><li>unique and rich branding opportunity to crowd via: </li></ul><ul><ul><li>on air </li></ul></ul><ul><ul><li>digital </li></ul></ul><ul><ul><li>on site </li></ul></ul>
  13. 16. Indy’s Music Channel
  14. 17. Indy’s Music Channel Indy’s Music Channel is Indianapolis’ only locally programmed video music channel showcasing hits from national and local artists. Videos run Monday through Saturday 24-hours each day reaching over 130,000 viewers every week! IMC partners with the powerful radio stations of Hot 96.3 and RadioNOW 100.9 to bring pop and hip hop culture to life on IMC. Air personalities from both radio stations host daily weekday video shows with entertainment, music, and Indianapolis news. IMC tripled its power to 150,000 watts and moved positions on the dial to Channel 19. This increase in power will provide better market reach within the DMA. The signal will also be upgraded to HD in the coming months. Right now you can find IMC on Channel 19 on UHF, Channels 245 or 425 on Comcast, Channel 165 on Brighthouse and AT& T U-verse Channel 19.
  15. 18. Indy’s Music Channel <ul><li>IMC has the vast ability to showcase to its targeted viewer in a number of ways: </li></ul><ul><li>Show sponsorships </li></ul><ul><li>Hourly or weekly schedules </li></ul><ul><li>Interactive and </li></ul><ul><li>Set placement </li></ul>
  16. 19. Viewing Area WDNI Channel 19 150kW
  17. 20. Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse
  18. 21. Cable Viewing Areas Channel 245 or 425 – Comcast Channel 165 – Brighthouse Channel 19 – AT & T Uverse Over 500,000 Indianapolis area households subscribe to digital cable!
  19. 22. The Radio One 360º Difference <ul><li>What you can expect from us: </li></ul><ul><li>Results – oriented </li></ul><ul><li>Original ideas to engage your consumers </li></ul><ul><li>Multi-layered programs </li></ul><ul><li>“ Grass Roots” marketing </li></ul><ul><li>Strategies to address “hot button” issues </li></ul><ul><li>Commitment & Hard Work </li></ul><ul><li>Outstanding follow-through </li></ul>

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