Facebook Marketing Strategy for Business by Shamim Ahmed. Foe more details visit :www.shamimahmedbd.com

2.  launched on February 4, 2004.
 It was founded by Mark Zuckerberg with his
college roommate and fellow Harvard
University student Eduardo Saverin
 Facebook receives its first investment
from Peter Thiel for US $500,000.
Subsidiaries & Products : Instagram, WhatsApp
Oculus VR ,Messenger, Facebook Watch
Mark ZuckerbergEduardo Saverin
Peter Thiel

3.  Facebook has 2.27 billion monthly active users by
the end of Q3 2018.
 Number of Office 51
 Employees 30,275 (June 30, 2018)
 Facebook acquires Facebook.com domain for
$200,000.
 Dhaka city is in the 2nd position for Facebook
monthly active user.
Menlo Park, California, United States
Headquarter of Facebook

5.  What are people talking about your
niche.
 What kind of problem they are facing.

6. Facebook page
Facebook group

7. 1. Choose the right name
2. Customize your URL
3. Fill out your profile and Cover Picture
4. Pay special attention to the “About us” section
5. Include the phone number and address in your Facebook page opening hours
6. Call to action on Facebook (Call to action on Facebook)
7. Messenger for Business, Chat Bot, Auto reply
8. Grow your Page by inviting customers and friends.

8.  Learn about lifestyles
 Create brand Impression to your audience

9.  Call to action title
 Simple and Creative content
 A/B testing
 Keep your customers updated.
 Share an offer.
 Trendy topic
 Relevant Score ( Out of 10 paid Ads )

10.  Help your audience
 Post trendy content
 Stay responsive

11. Ads Objectives

12.  Details Targeting
 Location
 Demographic

13.  Facebook Page manager
 Facebook Ad Manager
 Facebook Local
 Legend
 Kine master pro
 Sketch - Draw & Paint