Membahas mengenai pengenalan fitur, keunggulan serta potensi pemanfaatan yang dimiliki aplikasi Facebook.

1. Facebook
All about Facebook Search

2. Facebook
Group
Prima Wardha Nur Rahardian -
2301889810
Yosephine Aurelia Purnomo -
2301938680
Tiffany Octavia Khansaq W. -
2301945396
Cindi Jane Suharjo - 2301886784

3. OUR FACEBOOK ACCOUNT

4. Facebook
Introduction
search
Facebook was
founded by Mark
Zuckerberg under the
alias “The Facebook”
in February 2004
(Facebook 2, 2011).

5. In 2003,
Zuckerberg was a
second-year
student at
Harvard, when he
took his first step
towards Facebook
by writing the
software for a
website called
Facemash
In 2005, Facebook
received
investments of
$12.7m from Accel
and $1m from the
personal fortune
of venture
capitalist Jim
Breyer.
On February 4,
2004,
Zuckerberg
started a new
website with
the name the
Facebook
In December,
2009, Facebook
achieved much
greater success
with 350m
registered users
and 132m
unique monthly
users.
In 2012 the
company was
valued at
$104bn, it was
then when it
made one of the
major
acquisitions of
Instagram by
spending $1bn.
Journey of Facebook
1 2 3 4 5
In February, 2014
Facebook bought
WhatsApp for
$19bn, this helped
the company to
access the young
WhatsApps user
base and their
overseas users
too.
6

6. Facebook Content Management
We can optimize our existing Facebook presence by:
Set goals
Set target
Optimizing Page
Complete the account information
that describes you
Create a posting schedule
Responding to comments.
Posting social media content like instant
stories, links, questions, photos, videos
and more.
This can increase followers because the account you have is clear,
verified, and interactive.

7. Facebook Homepage Interface

8. Facebook Stories

9. Facebook Personal Profile

10. Facebook has a lot of
feature among that feature
there are menu that can be
easily accessed by opening
the homepage
Facebook Menu

11. Facebook
Marketplace is a
place where
Facebook user can
trade, buy, or sell
anything that are
permited by
Facebook
regulations.
Facebook Marketplace

12. Facebook Group is
where Facebook
user often gather
to share or inform
news or update
about anything
relevant to the
group
Facebook Group

13. Facebook Game or Live
is a feature where
Facebook user can
keep up to date to their
gaming content and
also a place where
Facebook user can
make a gaming
livestream
Facebook Game

14. Facebook Page is a
feature from
Facebook that
highlight a post
from that certain
page, whether its
an official page or
un-official page
Facebook Page
Facebook Page is
controlled by
Admin that is
appointed by the
creator of the Page
to keep a daily/
weekly/ monthly
post to keep their
page alive

15. Like, Comment, and Share button
The Like, Comment, and Share button
is an essential feature for Facebook
User to interact with one another
through a post
P
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o
m
o
t
i
n
g
C
o
n
t
e
n
t

16. Monetization
Facebook requirement for monetization are
Page that want to get monetized must
have at least 5 active video (can be VOD
or live)
Must have at least 600.000 minutes
viewed video in 60 days

17. Plus Minus
Message can be easily received by
potential customer
Can affect consumer attitudes
towards the brand image provided by
marketers.
Facebook have easy to use feature
for user
Facebook is too crowded
Everyone that wants to sell theier
product doesnt have an account
Facebook effectivity on promotion

18. Marketing Facebook
PERUSAHAAN MARKETING
FACEBOOK
MARKETING
FACEBOOK
FASILITAS FACEBOOK
Personal
Page
Group
Fans Page
OPTIMALISASI
TUJUAN
MARKETING
Message
Chat
Tagging
etc