A small presentation on Social-media and its various platform to gain some Knowledge

1. SOCIAL-MEDIA
Introduction To Social-Media Platform
What is Social Media?
Social media refers to the means of interactions among people in which
they create, share, and/or exchange information and ideas in virtual
communities and networks. The Office of Communications and Marketing
manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube
accounts.

2. LIST OF SOCIAL MEDIA PLATFORM
 Instagram
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 Facebook
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 Youtube
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 Whatsapp
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 Telegram
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 LinkedIn
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 Twitter
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 Snapchat
 Tik-Tok

3. INSTAGRAM
 Founder
Kevin Systrom is an american programmer and
entrepreneur . He co-founder instagram,the worlds largest
photo sharing website, along with Mike Krieger
 Active User
1 billion monthly active users access the Instagram app
globally. 500 million daily active users access the
Instagram app globally.
 Revenue of Instagram
. It made an estimated $47.6 billion revenue in 2021.

4. FACEBOOK
Founder
 Facebook, American online social network service that is part of the
company Meta Platforms. Facebook was founded in 2004 by Mark
zuckerberg , Eduardo saverin, Dustin Moskovitz, and, Chris Hughes all of
whom were students at Harvard University
History Of Facebook
 Facebook, American online social networkservice that is part of the
company Meta Platforms. Facebook was founded in 2004 by Mark
Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes, all of
whom were students at Harvard University. Facebook became the largest
social network in the world, with nearly three billion users as of 2021, and
about half that number were using Facebook every day. The company’s
headquarters are in Menlo Park, California.
Revenue of Facebook
Facebook surpassed $100 billion revenue in 2021 for the first time, increasing
its revenue by 37% year-on-year to $117.9 billion in 2021

5. YOUTUBE
 Founder of Youtube
Youtube is an American online video sharing and social media platform
headquartered in San Bruno, California. It was launched on
Feb14,2005 by steve ched, Chad Hurley , and Jawed Karim.
 History of Youtube
 As content and photo sharing sites were taking off in 2005, the
founders of YouTube noticed a small problem: there was an explosion
in the number of expensive and inexpensive ways to capture video
but there wasn't a good way to share videos.
 Chad Hurley had studied design at Indiana University in
Pennsylvania, while Steve Chen had studied computer science at the
University of Illinois at Urbana-Champaign. After graduation, the two
started work at PayPal in San Jose, California where they met many
of their future employees.


6.  On Valentine's Day 2005, Hurley registered the trademark, logo and
domain of YouTube. Three months later, in May of 2005, a small
group of early employees launched the beta test site
www.youtube.com.
 In November 2005, YouTube received funding from Sequoia Capital.
In December, YouTube officially became a corporation. The first
office was located above a pizzeria and Japanese restaurant in San
Mateo, California. Over time the number of employees increased, the
desks multiplied, cables tangled into knots and from time to time, rats
were discovered scurrying around. The time had come to move.
 Revenue of Youtube
 YouTube has reported more than 30% revenue growth in the past
four years. It generated $28.8 billion in 2021, a 46% increase on
2020 figures.

7. WHAT’S APP
 Founder of WhatsApp
 Brain Acton and Jan Koum founded whatsApp In 2009 after they left their
job at Yahoo! . They startup Story began when they left their job to travel
around the world . But soon their savings started to sink, and they hadto
apply for a job on Facebook, which didn’t work out as planned as well
 History Of Whatsapp
 The beginning of the journey was not a smooth one, but they paved their
way through like many other successful entrepreneurs. Koum succeeded in
developing the iOS application and incorporated the ‘WhatsApp inc.’ in
California on 24th February 2009 .
 He named it ‘WhatsApp’ because it sounded more like what’s up, which
aligned with the idea of statuses.
 He demoed WhatsApp to some friends, including Fisherman, but none of
them liked it. Moreover, issues like battery draining, crashing of the app,
etc. made Koum so disappointed that he lost all the hope and started to
look for a new job. At that time, Acton encouraged by saying –
“You’d be an idiot to quit now. Give it a few more months.”

8.  Revenue of WhatsApp
 WhatsApp is a very small part of Facebook’s overall revenue. It
generates almost all of it from WhatsApp for Business, which
charges businesses for usage after 1,000 conversations.

9. TELEGRAM
 Founder of Telegram
 Pavel Durov is the founder and owner of messaging app Telegram, which
has more than 600 million users worldwide.
 History Of Telegram
 Telegram was launched in 2013 by the brothers Nikolai and Pavel Durov.
Previously, the pair founded the Russian social network VK, which they left
in 2014, saying it had been taken over by government. Pavel Durov sold his
remaining stake in VK and left Russia after resisting government pressure
 Revenue of Telegram
 Telegram does not currently generate revenue, although it has plans to
launch freemium features in the near future. A botched attempt to launch a
cryptocurrency was halted by the SEC in 2019, and Telegram has not
attempted to relaunch it.

10. LINKEDIN
 Founder of Linkedin
 Venture capitalist Reid Hoffman, product designer Allen Blue, marketing
professional Konstantin Guericke, engineer Eric Ly, and engineer Jean-Luc
Vaillant founded LinkedIn, and the Web site was launched in 2003.
 History of LinkedIn
 The business-oriented social networking site was founded in the year
2002 and headquartered in Mountain View, California. LinkedIn was
created in the living room of Reid Hoffman, co-founder of the site. Next
year, it was launched to the public. Reid has various startup
experiences before being part of LinkedIn. He had worked as a board
member of Google, PayPal, and eBay. The main objective of starting is
to create connections in the professional world. After the first month of
their operation, they gained over 4,500 members.

11.  Revenue of LinkedIn
 LinkedIn revenue increased by 43% in 2021 to $11.5 billion, a higher
percentage increase than the last two years.

12. TWITTER
 Founder of Twitter
 Twitter was created by Jack Dorsey, Noah Glasss, Biz Stone, and Evan
Willams in March 2006 and launched in july of that year ..
 History of Twitter
 Twitter emerged from the podcasting venture Odeo, which was
founded in 2004 by Evan Williams, Biz Stone, and Noah Glass.
(Williams and Stone had previously worked at Google, and Williams
had created the popular Web authoring tool Blogger.) Apple
announced in 2005 that it would add podcasts to its digital media
application iTunes, and Odeo’s leadership felt that the company could
not compete with Apple and a new direction was needed. Odeo’s
employees were asked about any interesting side projects they had,
and engineer Jack Dorsey proposed a short message service (SMS)
on which one could send share small bloglike updates with friends.
Glass proposed the name Twttr. Dorsey sent the first tweet (“just
setting up my twttr”) on March 21, 2006,

13.  And the completed version of Twitter debuted in July 2006. Seeing a future
for the product, in October 2006 Williams, Stone, and Dorsey bought out
Odeo and started Obvious Corp. to further develop it. Interest in the
platform sharply increased after it was presented at the South by
Southwest music and technology conference in Austin, Texas, in March
2007. The following month Twitter, Inc., was created as a corporate entity,
thanks to an infusion of venture capital, and Dorsey became Twitter’s
first chief executive officer (CEO). In 2008 Williams ousted Dorsey as CEO,
and two years later Williams was replaced as CEO by chief operating
officer Dick Costolo.
 Revenue of Twitter
 Twitter generated $5 billion revenue in 2021, a 35% increase on 2020
figures and a significant improvement on the 8% and 13% increase the two
years before.

14. SNAPCHAT
 Founder of Snapchat
 Evan Thomas Spiegel (born June 4, 1990) is an American
businessman, co-founder and CEO of Snap Inc. Spiegel was
the youngest billionaire in the world in 2015.
History of Snapchat
 Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and
Bobby Murphy, all students at Stanford University.
 Reportedly, Brown came up with the idea of a social media app that
enabled users to post photos and videos that disappeared from the site
after a few moments.
 Brown reportedly approached Spiegel with the idea, and both agreed
on the notion of a social media platform modeled on disappearing
content was a good idea. The duo then approached Bobby Murphy to
write the code used to build the app.

15.  In July, 2011, the co-founders released “Picaboo”, the precursor to
Snapchat. Right afterward, Spiegel and Murphy forced Brown out of the
company, and relaunched the company as Snapchat in September, 2011.
 Both Stanford University students were only in their junior year in college
at the time. As for Brown, he settled with the two co-founders for $157
million in September, 2014. He was also officially credited as being a co-
founder of Snapchat.
 With a clean slate and an intriguing business model, Spiegel (now the
company’s chief executive officer) and Murphy went to work building the
fledgling company.
 Revenue Of Snapchat
 Snapchat has never recorded an annual net profit, although it has seen
losses decline for three years in a row . In 2021, it reported its first
quarterly net profit

16. TIK-TOK
 Founder of Tik-Tok
TikTok, which is owned by Beijing-based tech giant ByteDance, is used by
over 1 billion people worldwide every month.
History of Tik-Tok
The app was launched in 2016 by the Chinese technology company
ByteDance. Now available in more than 150 different markets, TikTok has
offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo. The
app saw about 1 billion global daily users by early 2022.
Revenue of Tik-tok
Tik-Tok has rapidly increased its revenue generation in the past few years. In
2021, it generated $4.6 billion, a 142% increase year-on-year.