The document summarizes a business plan for a proposed fitness club to be established in a rented 300 square feet space near Bilawal Chowrangi. The club aims to initially accommodate 100 members per day in two sessions and plans to increase capacity to 130 members within a year and a half. It will target young, health conscious individuals in the local vicinity through word-of-mouth, online, and social media marketing. The total project cost is estimated at 1.4 million rupees to be financed through a combination of capital investment and working capital. Revenue projections for the first year estimate total sales of 1.575 million rupees.

1. Presented By
LUBNA SAHAR (60934)
MUHAMMAD SHAHROZ (61411)
FABHIA Naseem (62286)
INTRODUCTION TO BUSINESS FINANCE
Presented To
Sir Arsalan Hashmi

2.  Introduction
 Mission and Vision
 Initial Develoment Plan
 Target Marketing Strategy and Promotion Strategy
 SWOT ANALYSIS
 Installed Capacity of the Project
 Financing
 Investment
 Employees required
 1ST Year Membership Collection

3.  The market for health clubs in Pakistan has been developing steadily over
the last decade and a mushroom growth of gyms and clubs is being
observed in all the cities.
 Our health and fitness club generally provides services to its members to
improve their physical appearance through exercise.
 It will provide indoor facility of Exercise Halls to male and female members
and will offer personal fitness training services (i.e. gymnasium and exercise)
for both males and female through qualified instructors / trainers.
 The club will be established in a rented premise having a covered area of
300 sq.Feet. and should be centrally located within a residential Flat near
Bilawal Chowrangi to provide easy access to its members.
 It will have a capacity to cater 100 members per day on two different
session bases.

4. MISSION
Our mission is to provide an entertaining, educational, friendly,
and innovating experience of uncompromising quality that meets
the health and fitness needs of the individuals.
VISION
The vision of the company is to provide health and fitness
education and entertainment to the individuals all over the city.

6.  The club will be established in a rented FLAT having
an area of Approx. 300 yards and would be centrally
located within a residential Flat near Bilawal
Chowrangi to provide the locality with a facility which,
at present, is non-existent in both the facilities.
 It will initially have the capability to accommodate 100
people, with plans to increase it up to 130 people in
one and a half years time.

7.  The Fitness Center will begin by targeting young and
unhealthy people in the vicinity and health Conscious.
 We will promote interest of people towards exercise,
fitness and a healthy lifestyle.
 We will focus on our initial customers producing
noticeable results which will create a domino effect in
the vicinity.

8.  Initial promotional activity through :
Word-of-mouth marketing.
Online marketing.
Banners & Pamphlets Advertisement
Social Media i.e Facebook, Whatsapp.

9.  STRENGTH
 The only gym in the Area.
 Easy accessibility to
adjoining residential
area’s
 Market domination.
 Big Parking Space.
 Furniture And fixure
already installed.
 WEAKNESS
 Initially some low standard
equipment.
 Initial marketing.
 Congested space.
• OPPORTUNITIES
 Monopolize the
market
 Provide the best.
facilities in the
region
 Be the only choice
for a good gym.
• THREATS
 Non-punctuality of the
people.
 Damage to machinery
due to a non-
professional
approach.
 Competition with Big
Gyms.

10. Description Details
Total Capacity of the Club
( Members per day)
100 members
Session 2 sessions
Sessions of Operations
Morning Sessions (7 AM – 8:30
AM )MALE (8:30 AM – 11 AM)
FEMALE
Evening Sessions (3 PM – 6
PM) FEMALE (6 PM – 10 PM)
MALE
Installed Capacity Of
Project

11. Description Details
Total Capital (500,000*3) Rs. 1,500,000
Number of Participants 3
Project Financing

12. Capital Cost Amount (In Rs.)
Machinery & Equipment 1,034,860
Office Equipment 242,000
Total Capital Cost 1,276,860
Working Capital
Furniture and Fixture 40,000
Down Payment 100,000
Total Working Capital 135,000
Total Project Cost 1,416,860

13. Description No. of Employees Salary per Employee
Instructors (Male /
Female)
2 40,000
Admin / Accounts officer 1 20,000
Cleaner 1 12,000
Total 4 72,000

14. Product
Max.
Capacit
y
Fee (Rs.)
1st Year
Capacity
Utilization
75%
Total Sales
Revenue for
1st Year
Members 100 - 75
Membership fee - 3,000 75 225,000
Monthly Fee - 1500 75 112,500*12
Total 1,575,000