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Business model fitness club

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Business model fitness club

  1. 1. Bringing Out the Fittest in You!GROUP NO. - 3
  2. 2. CONTENT1. Executive Summary2. Business Description3. Services and Offerings of business4. Potential for business5. SWOT analysis6. Competitors Analysis7. PESTLE Analysis8. Market Segmentation9. Market Strategy10. Financial Analysis11. Future Plan
  3. 3. EXECUTIVE SUMMARY ProFitness will provide fitness ,body building & weight loss programs to its members on a profit making basis. ProFitness will offer low cost services to all segments of its customers. ProFitness will have their own training facility with state of the art health care equipment from quality manufacturers. It will target people of all age group. Our fitness center includes all facilities which are provided by leading fitness center in Navi Mumbai.
  4. 4. BUSINESS DESCRIPTION ProFitness health club is situated in Kharghar, Navi Mumbai. It will be formed by 7 members of its founders group in the year December ,2011 with an initial investment of Rs 1crore. It will be headed by 2 of its founding members Mr Amit Sharma & Mr Anoop Shet. ProFitness will provide health and fitness services that are good in quality and low in cost.
  5. 5. DETAILS OF SENIOR MANAGEMENT Amit Sharma is the Co-owner and manager of ProFitness. He has done MBA from ITM Business school, Navi Mumbai with major in marketing management. He has worked as marketing analyst for more than 5 years.
  6. 6. SERVICES & OFFERINGS OF THE BUSINESS ProFitness will provide health & fitness solutions to all age groups from 18-65 yrs with focus on youth. To charge a nominal fee of Rs 1000/- per month in these times of rising income levels & high inflation. Some of the Offerings include:-1)Aerobics2Cycling3) Yoga4)Muscle Training5)Guided Weight loss programs The competitive advantage of our company is offering world class fitness solution at an affordable price
  7. 7. POTENTIAL FOR THE BUSINESS Fitness industry is a 2500 Crore industry in India growing at the rate of 20-25%. ProFitness will provide fitness, body building & weight loss programs to its members on a profit making basis. Low income segment market is ignored by key competitors. Heart diseases & obesity are on record high causing increase in health club membership.
  8. 8. SWOT ANALYSIS• Strengths – Lowest price, management of health care sector, qualified and trained.• Weaknesses – High cost of personal training services, low in marketing budget and staff.• Opportunities – Rapidly growing market, obesity diseases is on the high record• Threats - A possible low cost of service from competitors, availability of low cost health care equipment.
  9. 9. COMPETITOR ANALYSISFitness Plus will enter in a highly competitive market ofNavi Mumbai, but following three will be directcompetitors of them due to their presence in Kharghar. Established fitness - Talwalkar’s Fitness, VLCC, GOLD’s Gym and Leena Mogree’s Gym New Enterants Other alternatives for fitness – Yoga centre.
  10. 10. PESTLE ANALYSIS Political Economic Socio-cultural Technological Legal Environmental
  11. 11. MARKET SEGMENTATION Geographic – Kharghar, CBD Belapur, Seawoods, Kamothe. Khandeshwar, Panvel and areas around Navi Mumbai. Demographic –1)Youngsters(Age Group 18-24 yrs)2)Middle age Group(24-35)3) Age Group (45-65yrs )4) Ladies Psychographic – Fitness freak, obese people.
  12. 12. TARGET MARKET Our key target segment remains the youngsters in the age group 18-24 yrs, which is mostly the college going population in the area. The youngsters because of having a passion for body building & fitness forming a sizable population in the area can be the consumer base for our operations & profit.
  13. 13. MARKETING STRATEGY1.Advertisement on local T.V. Channels.2.Banners.3.Newspaper Pamphlets4.Discounted Offers.5.Chosen pricing Strategy.6.Detailed outline of the product or service.
  14. 14. FINANCIAL ANALYSIS
  15. 15. SOME OF THE PROJECTED EARNINGS &INVESTMENTS Initial Investment : Rs 1 Crore Total Rent : Rs 60,000 X 12 = Rs 7,20,000 Interiors : Rs 7,00,000 Salary : Admin + Trainers = Rs 7,80,000 Fitness Equipments : Rs 50 Lakh Total Expenditure Rs 83 ,96,000 Projected Net Profit for 1st Year : Rs 15,96,000
  16. 16. PROFIT FORECAST FOR THE 1ST YEARMembership fee/Registration fee Rs 500Intake Capacity 50 PeopleHealth Club Fee /Per Month Rs. 1000 Per PersonMax Revenue (Projected/Monthly) Rs. 3,00,000Max Revenue (Projected/Yearly) Rs. 37,50,000
  17. 17. REVENUE FORECAST(FURTHER 3 YEARS)
  18. 18. FUTURE PLANS Establish a big name in Health care Industry In next 2 years to open new branches in Mumbai and suburban areas. Next, we would expand geographically and move to various metropolitan cities like Delhi, Kolkata, Chennai, Hyderabad and Bangalore. After establishing our brand name all over India we would come with IPO so as to get money from Pubic and expand our business to new horizons.
  19. 19. THANK YOUANOOP SHET (62)ANUPAM KUMAR(63)RAHUL HEDAU(73)AMIT SHARMA(80)BHUVAN ARYA(88)DEEPAK KHUNTAL(248)

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