4. VISION
Just fitness things strive to inspire people through workout &
nutrition coaching, offering them opportunity to engage them
in more positive, healthy and life enhancing habits.
MISSION
Just fitness things is client centered, it has the unique ability to
meet each client’s specific goals. Just fitness things is
committed to make client’s experiences both fun & rewarding
by making their lifestyle healthy.
5. AIM OF CREATING
• Starting this business is to replace technology usage
from physical activities.
• The proposed plan will provide facilities to both male
and female members.
OBJECTIVES
• JFT found some gap in the field of fitness clubs of
Hyderabad,especially in Kohsar area.
• JFT offer many facilities specifically to students and to
the house wives.
Business Description
6. Break Through Idea
4. Care café.
5. Nutritionist’s services.
6. Child care room.
7. Sports area.
Products And Services
1. Gym equipment.
2. Personal training.
3. Changing rooms with lockers.
7. Business Research
• Research methodology
o Qualitative research.
o Quantitative research.
• Sources of data
o Primary data
o Secondary data
Visited Areas
o Isra university
o Kohsar
8. Survey Results
• 50% wanted to join gym in Kohsar.
• 10% favor in care café.
• 30% had conveyance issue.
• 10% mothers said yes for child care.
100-
80-
60-
10-
0-
50%
10%
30%
10%
10. Business Marketing
Promotional Tools
• E-marketing
o Facebook
o Instagram
• Print media
o News papers
o Magazines
o Broachers
Scan And Identify The
Customers
JFT mainly decided to
target the market of
KHOSAR and generally,
the students of different
institutes.
Target Market
•Both males and females.
•Specially facilitate to
mothers and students.
11. SWOT Analysis
• STRENGTH
Our breakthrough.
• WEAKNESS
Hiring experts, not professionals.
• OPPORTUNITY
Increasing tendency of people towards health & fitness.
• THREAT
Strong competitors like gymkhana, muscle mania etc.
13. FINANCE
FUNDING REQUIREMENTS
• JFT is financed by five partners equally with the worth of
Rs. 500,000/person,total Rs. 2,500,000.
TOTAL EXPENSE
• Rs. 1,289,073
BANK LOAN
• Bank loan of 400,000 has been sanctioned from bank for
3 years payback period at 16% interest rate. 400,000 on
16% interest rate 6,40,000
PROFIT DISTRIBUTION
• Profit will be distributed equally among the partners but 10% extra
will be given to the building owner according to agreement.
14. BALANCE SHEET
ASSETS
Current Assets
cash in hand $ 579,241.00
miscellneous 8,000.00
office supplies 45,000.00
Total Current Assets 632,241.00
Property and Equipment
office furniture 50,000.00
gym equipment 713,686.00
Total Property and Equipment 763,686.00
Other Assets
Total Other Assets 0.00
Total Assets $ 1,395,927.00
LIABILITIES AND CAPITAL
Current Liabilities
account payable $ 640,000.00
bank laon (400,000.00)
Total Current Liabilities 240,000.00
Long-Term Liabilities
Total Long-Term Liabilities 0.00
Total Liabilities 240,000.00
Capital
capital 2,500,000.00
Net Income (1,344,073.00)
Total Capital 1,155,927.00
Total Liabilities & Capital $ 1,395,927.00
16. APPENDIX
Entry And Exit Strategy Of The Business
Entry Strategy
Partnering
• JT is going for Partnering; five partners are opening the
business.
Exit Strategy:
Merger
• JFT will go for merger with the local gym if the business
direct towards the failure.