How Chauka helped a leading cricket academy in Bangalore to build a brand across all major digital media channels.

1. © Chauka Sports Solution Pvt Ltd.
DIGITAL MARKETING FOR
CRICKET ACADEMIES
A CASE STUDY
H O W C H A U K A H E L P E D A L E A D I N G C R I C K E T A C A D E M Y I N B A N G A L O R E T O B U I L D
A B R A N D A C R O S S A L L M A J O R D I G I T A L M E D I A C H A N N E L S

2. © Chauka Sports Solution Pvt Ltd.
BACKGROUND
• One of the finest cricket academies in India (since 1996)
• Players like Robbin Uthappa, Manish Pandey, Veda Krishnamurthy and CM
Gautam were coached here
• Wanted to reach more people in India

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CHALLENGES
• Wanted to build a brand online
• Wanted to reach and interact with their audience
• Wanted larger audience for many events they organized, apart from annual
coaching programs
• Wanted audience outside of their academy as well

4. © Chauka Sports Solution Pvt Ltd.
SOLUTION
• Consistently target popular digital marketing channels – Facebook, Twitter,
Instagram
• Build brand presence for the academy by focusing on the website and social
media
• Publish blogs regularly
• Run email marketing campaigns to communicate with our existing customers
• Ads used for special event promotions
• Build a custom mobile app (Android and iOS), used it to communicate regular
updates and events.

5. © Chauka Sports Solution Pvt Ltd.
SOLUTION (cont.)
• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Content Writing
• Building a Mobile App
• Building Academy Website
• Online Ads

6. © Chauka Sports Solution Pvt Ltd.
RESULTS
© Chauka Sports Solution Pvt Ltd.
USERS
7,285
PAGE VIEWS
20,078
SESSIONS
9,069
ENQUIRES
207
*Source: Google Analytics from Jan’17 to Dec’17
W EB SITE

7. © Chauka Sports Solution Pvt Ltd.
Followers Posts/week Engagement
10,111 5 9,353 per month
138 5 144 per month
1,021 5 2500 per month
15 2 300 per month
SOCIAL MEDIA FAN BASE

8. GET IN TOUCH WITH US
+919964821044 / +918431905557
cricket@chauka.in
© Chauka Sports Solution Pvt Ltd.