2013
Premiere
Basketball League
Sponsorship
Proposal by
Presented

Arbind Kumar(A13003)
Maruthi Nataraj K(A13009)
Pankaj K...
AGENDA
Premiere Basketball League
Why should you sponsor us?

 About us
 Indian Basketball Scenario
 Reasons why the le...
About us
 What is Premiere Basketball League ?
 Objectives of the League
- Awareness
- Entertainment
- Talent discovery
...
Indian Basketball Scenario
 Rising appetite for Sports and Entertainment
 How long can cricket be milked?
 Basketball i...
Reasons why the league will thrive in India
 International exposure

• Common platform for Foreign and Indian players

 ...
Format & Schedule
Mumbai
Mumbai

Delhi
Delhi

Chennai
Chennai

Q1

Bangalore
Bangalore

Q2

Q3

SF1

 Total Teams
 Total...
 Duration

Format & Schedule

• Total 40 min, 4 quarters of 10 min each/ Half time break of 10 min

 Player Mix
• Minimu...
Marketing roadmap to
success of the league

 Official Broadcaster
• Sony Six

 Media Partners
• Electronic Media: NDTV, ...
Marketing roadmap to
success of the league
 Electronic Media
• Record viewership of teaser on TV (TAM report)
• Radio jin...
Marketing roadmap to
success of the league

 PBL Promotion

• Exhibition matches with renowned players
• School and colle...
Marketing roadmap to
success of the league
Marketing roadmap to success of the league
Marketing Budget
Marketing roadmap to success of the league
Marketing Budget
Our understanding of your business
 Leading athletic footwear, apparel and equipment
company
 Collection of wide range o...
What is in it for you ?
 More visibility
• Media exposure
• Brand awareness and recognition (Logo placement)
 Better rea...
Sponsorship Opportunities
and Benefits
Sponsorship Category

Title Sponsor Platinum

Gold

Silver

Minimum Investment

$15...
Contact Details

Mr. Rohit Kumar Singh
Brand Manager,PBL
rohitsingh@pbl.ac.in
91-956623XXXX
Basketball League Sponsorship Proposal
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Basketball League Sponsorship Proposal

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Basketball League Sponsorship Proposal

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Basketball League Sponsorship Proposal

  1. 1. 2013 Premiere Basketball League Sponsorship Proposal by Presented Arbind Kumar(A13003) Maruthi Nataraj K(A13009) Pankaj Kumar Singh(A13010) Punit Kishore(A13011) Rohit Kumar(A13012)
  2. 2. AGENDA Premiere Basketball League Why should you sponsor us?  About us  Indian Basketball Scenario  Reasons why the league will thrive in India  Format and Schedule  Marketing roadmap to success of the league  Our understanding of your business  What is in it for you?  Sponsorship Opportunities and Benefits
  3. 3. About us  What is Premiere Basketball League ?  Objectives of the League - Awareness - Entertainment - Talent discovery  Our team  Our Tie-Ups - National Basketball Association(NBA) - Basketball Federation of India (BFI)
  4. 4. Indian Basketball Scenario  Rising appetite for Sports and Entertainment  How long can cricket be milked?  Basketball is being recognized as prominent game  Largest untapped basketball market in the world  NBA’s initiatives to popularize the game in India
  5. 5. Reasons why the league will thrive in India  International exposure • Common platform for Foreign and Indian players  Glamour quotient • Ownership of franchisees by prominent personalities of Bollywood and Corporates • Brand Ambassadors/Cheerleaders  Past record • Success of other leagues - IPL, IBL, Hockey India League, I-League (football) • Proven track record in similar formats - FIBA Asia 3x3 championship - Mahindra NBA challenge  Nature of Basketball game • Action packed & Short duration
  6. 6. Format & Schedule Mumbai Mumbai Delhi Delhi Chennai Chennai Q1 Bangalore Bangalore Q2 Q3 SF1  Total Teams  Total Matches  League Matches  Semi-Final Matches  Grand Finale 06 33 30 02 01 Mohali Mohali Q4 SF2 Winner Winner Hyderabad Hyderabad $1.5 $1.5 Million Million Prize Prize Money Money
  7. 7.  Duration Format & Schedule • Total 40 min, 4 quarters of 10 min each/ Half time break of 10 min  Player Mix • Minimum of 11 players including 4 foreign players and 1 junior national player in each team • 5 players including at most 2 foreign players on the court  Event dates and timings • Dec 9th, 2013 – Dec 29th, 2013 / 7:30 pm – 9:30 pm  Venues • Mumbai, Delhi, Chennai, Hyderabad, Bangalore and Mohali • Each team to play at home and opponent venues respectively • Finale in Bangalore on Dec 29th, 2013
  8. 8. Marketing roadmap to success of the league  Official Broadcaster • Sony Six  Media Partners • Electronic Media: NDTV, CNN-IBN, Red-FM • Print Media: TOI, Sports Star
  9. 9. Marketing roadmap to success of the league  Electronic Media • Record viewership of teaser on TV (TAM report) • Radio jingles, E-mails • Tie up - Xstone mobiles for SMS alerts, mobile apps etc  Social Media • Social Media presence with massive response • @PBL_official • www.facebook.com/PBL • www.youtube.com/user/pblofficial channel • Google Ads/Blogs • Official website – www.pblindia.com • Ticket sales (online) - www.bookmyshow.com
  10. 10. Marketing roadmap to success of the league  PBL Promotion • Exhibition matches with renowned players • School and college level competitions– “Slam Dunk” • Teaser song composed by ace music director • Hoardings at traffic junctions and shopping malls • Posters and flyers at gyms, athletic stores etc • Ticket counters (offline) - CCD, Dominos • Apparel sales (Online/Offline)  Print Media • Articles and stories in newspapers/magazines
  11. 11. Marketing roadmap to success of the league
  12. 12. Marketing roadmap to success of the league Marketing Budget
  13. 13. Marketing roadmap to success of the league Marketing Budget
  14. 14. Our understanding of your business  Leading athletic footwear, apparel and equipment company  Collection of wide range of products - Air Jordan XX3 (high performance Basketball shoe) - Air Zoom Yorker (lighter Cricket shoe) - Nike+ for runner’s performance monitoring - Urban fashion clothing  Aggressive marketing strategies centered around Basketball game  Expansion plans in India
  15. 15. What is in it for you ?  More visibility • Media exposure • Brand awareness and recognition (Logo placement)  Better reach to your target group • Estimated no of spectators • Court : 3000 • TV Viewers: 25Lakhs • Contacts • Access to Mailing Lists, Distribution Channels etc  Opportunity of test-marketing your new product • Distribute Samples or Trial Offers – Nike 7.0
  16. 16. Sponsorship Opportunities and Benefits Sponsorship Category Title Sponsor Platinum Gold Silver Minimum Investment $15 Million $7.5 Million $5 Million $2 Million Available Opportunities 1 3 5 10 • Sponsor logo printed on Leagues products • Radio ads • Commercials on local channels • Banners posted on every page of website • Number of banners posted around venue • Announcement with sponsor mention at every stop of play • Mention in newspaper and magazines • Internet ads • Outdoor ads • Promotions posted on Face book and Twitter fan pages • Mentions in mail list, text listing, direct mail, etc. Additional Recognition Yes Up to 5 years Up to 5 years Yes 20 Yes Yes 1 year 1 year Yes 12 Yes Yes 8 months 8 months Yes 8 No Yes 3 months 3 months Yes 5 No Yes Up to 5 years Up to 5 years Yes Yes 1 year 1 year Yes Yes 8 months 8 months Yes No 3 months 3 months Yes Yes Yes No No Available NA upon request NA NA
  17. 17. Contact Details Mr. Rohit Kumar Singh Brand Manager,PBL rohitsingh@pbl.ac.in 91-956623XXXX

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