The document discusses various epidemiological study designs and measurements. It covers how prevalence of a disease can increase due to factors like longer duration or higher fatality rates. Descriptive, case-control, cohort and randomized controlled studies are described as ways to measure disease rates. Key measurements mentioned include relative risk, age-specific mortality rates, and case fatality rates. Case-control studies are noted as effective for rare diseases, and sensitivity and reliability are listed as aspects of screening test validity.