Sean Amankwah is a Navy veteran exploring personal branding to work in sports marketing and business intelligence. He has leadership skills from the Navy and a degree in sports marketing. His brand archetypes are hero, lover, caregiver and neighbor. He wants to help sports organizations connect with fans through digital storytelling and events. His goals are to join the marketing team at Monumental Sports and earn a master's degree in business intelligence.

1. PERSONAL BRAND EXPLORATION
Sean Amankwah
Project & Portfolio I: Week 1
January 09, 2022

2. Hi my name is Sean Amankwah, here is a little bit about myself. I
am a Navy veteran of 8 years. Throughout those 8 years I’ve
learned a lot, the biggest thing that I’ve learned was how to be a
great leader. Honor, courage, and commitment are the still the code
of conduct that I live by till this day. However, since being out the
Navy I’ve added a few more words to that list compassion,
teamwork, and education. With plenty leadership skills and
experience, I was able to accomplish many missions and the best
part of it.I was able to see all of my teammates rank up with me. It
was my passion of sports that lead to me Full Sail University. Here is
where I was able to combine my passion for sports and business
with the leadership skills I learned in the military. From Web Design,
Data Analyst, and Digital Marketing Im here to help all sports
organization connect with fans from across all platforms.
IDENTITY
Sean Amankwah

3. PROFESSION
Potential Job Titles:
Marketing Strategists
Marketing Research Analyst
Business Intelligence Analysts
BRAND ARCHETYPE - Hero, lover, the guy next
door, and caregiver is my brand archive and it’s what makes
my brand one of a kind. The ability to inspire as well as
mentor is what makes the hero. The ability to create a
personal relationship. The guy you love to hang out with. By
being cool, humble, and most of all honest like the guy next
door. Compassion and generosity is what more of the world
needs. Leaving the costumers feeling thankful and secure
is how I want every costumer to feel, that comes from my
caregiver nature. Its this archives that not only make up my
brand but my personality.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kelley Skoloda
Outreach Plan:
Attending Monumental Sports events and volunteering.
Help coordinate events and a build relationship with the
community. Showcase our skills at job fairs.
PROFILE
PICTURE Hiring Manager at
Monumental Sports
Andre Chalmers
Outreach Plan:
Attend Job fairs and join the Sports Marketing
Association.
Show Web Designs and portfolio
PROFILE
PICTURE Hiring Manager at
Washington Football Team
Tia Willams Outreach Plan:
Reach out on LinkedIn and show case graphs, tables, and charts of
the increase revenue and success rates in prior campaigns.
Show case online portfolio.
PROFILE
PICTURE
Manger at GMR Marketing

5. GOALS
Short Term: (Nov 2025)
Mid Term: (Nov 2025)
Become a part of the marketing team/ business intelligence team for Monumental
Sports)
Making the most of my degree by working hard and making it to the top of the marketing
team/ Business Intelligence with Monumental Sports
Long Term: (2035)
• The release of Monk’s sports an app the brings all the latest sports news and
videos. Providing with a unique immersion of sports in partnership with
Monumental Sports.
Receive Masters in Business Intelligence

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web Design
SOFT
HARD
Novice / Adept / Expert
Digital Marketing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Microsoft Team Novice / Adept / Expert
Data Intelligence
SOFT
HARD
Novice / Adept / Expert
Analytical skills Novice / Adept / Expert
Photo Shop Novice / Adept / Expert
iMovie Novice / Adept / Expert

7. I assist sports organizations connect
with fans by increasing fan relationship,
through digital storytelling and public
events.
PROMISE

8. CREDENTIALS
Work Experience:
• US Navy
• GMR Marketing
Education:
Full Sail University Sports Marketing and Media
Nov 2023
MA Business Intelligence Nov 2025
Awards:
Blue Ribbon Awards 2014/2015
Navy Achievement Award 2016
National Society of Collegiate Scholars
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Chase Bartlett
Industry Experience:
• Industry experience goes here
Education:
• Sports Marketing and Media at Full Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership skills goes
Skills and Pro
fi
ciencies:
• Public Speaking
• Photoshop
• Video Editing
Sean Amankwah
Overall Online Presence:
• Has an online reievencey greater then 0
• Grade: GPA unknown
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Sports Marketing and Media Full Sail University
Leadership Experience:
• US Navy
• GMR leader
Skills and Pro
fi
ciencies:
• Leadership
• Microsoft Team
• Public Speaking
Overall Online Presence:
• Very little online connections?
• Grade: Superior

10. COMPETITION
Andria LaGon
Noteworthy Experience:
Physical Therapy Aide at Arizona Arthritis and
Rheumatism Associated P.C
HEADSHOT
HEADSHOT
Industry Experience:
• Sports Marketing Assoiate
Monumental Sports
Education:
• Howard Universty
Skills and Pro
fi
ciencies:
• Public Speaking
Overall Online Presence:
• Has a great online presence
Industry Experience:
• None
Education:
• Full Sail Univeristy
Leadership Experience:
• US Navy
• GMR manager
Skills and Pro
fi
ciencies:
• Leadership
• Microsoft Team
Overall Online Presence:
• Very little online presence
Sean Amankwah

11. BRAND POSITION
For Sports Organizations who need to get
their brand more recognized by fans , I
provide AN AMAZING SKILL THAT WILL NOT
ONLY INCREASE YOUR BRANDS
RECOGNITION, BUT ALSO INCREASE OUR
FAN’S RELATIONSHIP because I CAN
PROVIDE A TOP MARKETING SKILL THAT
CAN’T BE MATCHED.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Dowd’s Crowd New Year’s Fundraiser
Jan 14 2022 | LOCATION Arlington Va
• Level Playing Field
April 2022 | Washington DC
• Monumental Sports Annual Family to
Family
Dec 14 2022 | Washington dc
Digital Marketing
• Primary Content:• the type of content I will provide is
sports news and videos.
• Primary Tools:• The main tools that will be used is
PhotoShop, Adobe, and Microsoft Team
• Website: Twitter, Instagram, LinkedIn, Snapchat, TikTok
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
The type of mentor that I want to embark during
this amazing career is a mentor who is
trustworthy, knowledgeable, experienced, and a
leader.
Formal Education
B.S Sports Marketing and Media
Nov 2023 Full Sail University
Bisness Intelligent MS
•
Technical Skills
Negotiation and Deal-Making-
Full Sail University- Nov 2023
Sports Marketing and Sponsorship Sales Full
Sail University Nov 2023
•
Soft Skill
Leadership
US Navy Apr 2013
Public Speaking- US Navy 2013

14. YOUR NAME
I create brand awareness by engaging with fans
through digital storytelling and event coordination. Through data and
research, I am able to connect with fans to build a fan relationship, fan
loyalty, and an experience that are fans will not soon forget.
“
Picture of You
Goes Here

15. REFERENCES
Singalhire Jan 9 2021 -https://www.signalhire.com/pro
fi
les/
andrea-lagon%27s-email/6753967
Monumental Sports jan 9 2021 -https://
monumentalsports.com/who-we-are/
LinkedIn jan 9 2021- www.linkedin.com
Baltimore Ravens https://www.baltimoreravens.com/team/
front-of
fi
ce-roster/