If your organization creates competent, intelligent, on-strategy content … you’re probably not getting anywhere. That’s because your competitors are almost certainly doing exactly the same thing! Content creation is too hard to just be stuck in the middle of the pack. The goal is to break free and stand out from the crowd. So how can we do that? Emotion.
Yes, even for B2B companies.
This webinar presentation covers:
*The science behind emotional content
*How to create emotion when you’re selling widgets
*The role of UX in creating emotion
*Which emotions are right for your business?
*Examples of emotional B2B content