Engineering a low-effort customer service organization requires great attention to detail. Marcel Korst, VP of Product Marketing for Mattersight, walks through his experience in building organizations focused on driving customer loyalty.

1. Low Effort, High Loyalty Best Practices
Marcel Korst
Vice President, Product Management

2. #call2loyaltySo, where is the accent from?

3. #call2loyaltyHow I came to know Mattersight
“You should really check
Mattersight out, it is like
the movie Moneyball.”
Temkin Group
• Forrester Keynote,
June ’15
• Total Economic
Impact Reports
“This is absolutely
as cool as Mattersight
thinks it is.”
Drew Kraus, Gartner

4. #call2loyaltyCustomer Experience Drivers

5. #call2loyalty

6. #call2loyaltyLifecycle construct for XaaS products

7. #call2loyaltyLanding within an Enterprise

8. #call2loyaltyWhy Mattersight

9. #call2loyalty
Marcel Korst
Vice President
Product Marketing
Marcel.Korst@mattersight.com