Learn from one of the best in the industry! One thing is true in every industry: the top performers take all the business. You work hard to market your business. You don't need competitors stealing your paid search traffic! Why settle for 20% market share when you can have 50% or even 80%+?Pay-per-click marketing can make this possible, and Tyler DeWitt is here to show you how. Tyler DeWitt has managed pay-per-click ads since the beginning of time. With over 20 years of experience, Tyler is one of the foremost experts on PPC marketing — and his track record speaks for itself. At the age of 24, Tyler was already a top performer, producing over $100,000+/MO for well-known brands and earning more than most executives! In this session, Tyler will cover PPC in 2022. He’ll discuss strategies that work today and how you can optimize your Google Ads for maximum results. You will learn the following: 1. How to structure your campaign. 2. How to maximize your ROAS. 3. How to maximize your market share.

1. MASTER
CLASS
SAN FRANCISCO, CA ~ JUNE 2 - 3, 2022
DIGIMARCONSILICONVALLEY.COM | #DigiMarConSiliconValley
Tyler DeWitt
PRESIDENT
DEWITT'S MEDIA, INC.
Content Storytelling
Master Class

2. DeWitt’s Media, Inc.
An Outsourced CMO Agency
Content Storytelling Masterclass
By Tyler DeWitt

3. dewittsmedia.com tylerdewitt@dewittsmedia.com
What Storytelling Is and Is Not
What Storytelling Is
● A useful and relevant experience.
● It should motivate your team, boss, or clients.
● What your brand stands for.
● It should “include” your clients.
● It will engage emotions.
● A challenge, solution, and the final result.
What Storytelling Is Not
● A 15,000 word book or article, each story should be concise as possible.
● Boring and irrelevant to what your clients are seeking.
● A hard sales pitch.
● Numbers only.
● A story is not about your goals and life unless it’s relevant to your client.

4. dewittsmedia.com tylerdewitt@dewittsmedia.com
Why Is Storytelling So Powerful?
We have been telling stories since the beginning of time
around campfires. We all tell stories every single day.
We relate to others that have the same challenges or
problems as long as they found a solution.
The right type of story can alter our mind.
A good story triggers certain brain chemicals in us such as
our dopamine, cortisol, and oxytocin.
Our parents shared stories with us growing up. Some even
shared bedtime stories with us to help us sleep.
Most stories we heard when we were young were passed
down from our parents' parents and from one generation to
the next.

5. dewittsmedia.com tylerdewitt@dewittsmedia.com
People Don’t Remember Data Alone
Stories that are personal and emotionally compelling engage
more of the brain, and thus are better remembered, than
simply stating a set of facts or numbers.
● Stories build up your interest levels.
● When people can relate to what’s going on in the story
they will make sure they remember.
● Humans tend to remember numbers better when a story
is included.
● Write the story in a way that triggers emotions then
combine data within that story.
● Think of data as pounds, money, numbers, savings, total
cost, and any thing that is result related.

6. dewittsmedia.com tylerdewitt@dewittsmedia.com
The Type of Stories You Can Create
Personal Stories: This can be a story about you, BUT make sure the person you are telling
can relate. The key is to be relevant as possible.
Client Stories: How did your product or service help a client? How did your copywriting
services help your client? Build a story around this and include numbers.
Partner Stories: Did you recently partner with someone that led into something bigger. Are you
looking for new partners? Share your previous partnership stories with new potential partners.
Investor stories: Are you looking to attract more investors. Share stories of previous
investors you have worked with. Share a story why your product/service is so great.
Personal BIO: There are a lot of good BIOs out there, BUT if you notice most BIOs do not
really go into depth. Your BIO should focus on challenges, solutions, and overall results.

7. dewittsmedia.com tylerdewitt@dewittsmedia.com
How to Create Stories That Moves People
Keep your audience in mind
The challenge
The solution.
Share the results.
Keep the following in mind:
Stories should be anywhere from 300 to
1,500 words long, stay relevant.
If numbers are involved, include numbers
into the story as you engage emotions.
Test different stories by using different
copywriters and storytellers.
A catchy title is a must for your story as it
will pull them into reading it.

8. dewittsmedia.com tylerdewitt@dewittsmedia.com
Famous Quotes - Richard Branson
“A good PR story is
infinitely more effective
than a front-page ad.”

9. dewittsmedia.com tylerdewitt@dewittsmedia.com
Famous Quotes - Seth Godin
“Marketing is no longer
about the stuff you
make but about the
stories you tell.”

10. dewittsmedia.com tylerdewitt@dewittsmedia.com
Famous Quotes - Steve Jobs
“The most powerful
person in the world is the
storyteller. The storyteller
sets the vision, values and
agenda of an entire
generation that is to
come.”

11. Who Can Use Storytelling?
Attorneys
Affiliate Marketers
Doctors
Psychologist
Digital Marketers
Bloggers
Fitness Centers
Yoga Instructors
Skin Care Companies
Business Consultants
Realtors
eCommerce Companies
Influencers
Personal Consultants
Freelancers
Supplement Companies
Professional Athletes
Vacation Rental Companies
dewittsmedia.com tylerdewitt@dewittsmedia.com

12. Who Can Write the Best Story?
You or Your Company
VS
A Professional Storyteller
dewittsmedia.com tylerdewitt@dewittsmedia.com

13. Hire An Agency or Keep It In House?
Agency Benefits
● Specialist vs. Jack of All Trades
● Unbiased View
● More Resources
● Scalability
● Less Stress Due to Hiring
● Industry Insights
● More Diversity
● Flexibility on Budgets
● Less Cost Upfront
● Consulting
dewittsmedia.com tylerdewitt@dewittsmedia.com

14. How To Hire A Great Storyteller?
Metaphors
A metaphor is a figure of speech that uses one
thing to mean another. Generally they will be
closely related and compare each others.
Metaphor Examples
Time is money.
She's going through a rollercoaster of emotions.
Cash flow.
Her eyes were diamonds.
A persuasive storyteller is familiar with the following.
Analogies
An analogy is comparable to a metaphor that it
shows how two different things are similar, but it’s
a bit more complex.
Analogy Examples
Finding a good man is like finding a needle in a
haystack.
Life is like a box of chocolates - you never know
what you're gonna get.
He saw the problem as a speed bump, not a
roadblock
dewittsmedia.com tylerdewitt@dewittsmedia.com

15. dewittsmedia.com tylerdewitt@dewittsmedia.com
Quote from Brian Clark at Copyblogger.Com

16. dewittsmedia.com tylerdewitt@dewittsmedia.com
Storytelling Is A Growth Hacking Tool
From $3,500 to $275,000/MO within 16 months
all through storytelling.
1. SEO
2. Email
3. Media Buying
4. Remarketing
5. Affiliate Networks
How it started

17. dewittsmedia.com tylerdewitt@dewittsmedia.com
How to Promote Your Story

18. dewittsmedia.com tylerdewitt@dewittsmedia.com
Facebook
● Retargeting Ads: Someone visits your site, but they do not buy. Why not
retarget these visitors through Facebook with a powerful story.
● Facebook Pages: Build up your Facebook audience and continuously share
stories through your post.
● Facebook Post: A personal facebook page is better for individuals. But you
can have influencers be the storyteller of your product or service.
● Facebook Targeting: Create lookalike audiences or target people you think
will buy your products with stories.

19. dewittsmedia.com tylerdewitt@dewittsmedia.com
Google Ads
● Google Remarketing: Use Google Remarketing to target users that have
already visited your website, but did not take your desired action.
● Google Responsive Search Ads: Utilize Google Responsive Search Ads to
target individual stories. Setup 1 highly relevant ad per story.
● Google Dynamic Search Ads: Utilize Google Dynamic Ads when you want
to share a lot of stories at once.

20. dewittsmedia.com tylerdewitt@dewittsmedia.com
YouTube Videos
● Interview: You can interview clients and ask them questions that will
evoke emotions. This way your audience will take action.
● Personal: You can create a video of yourself sharing a challenge and how
you overcame that challenge.
● Influencers: Have influencers share their story about your product or
services. Make sure they have actually benefited from it though.

21. dewittsmedia.com tylerdewitt@dewittsmedia.com
Other Marketing Channels
● SEO: Build links into your stories.
● LinkedIn: Share your stories through LinkedIn groups, post, and pages.
● Media Buying: Media buying is a powerful tool to drive a lot of clicks
within a short period of time. Some industries do better than others.
● Press Releases: Telling a story through a press release can have HUGE
impact on your brand. It can help with awareness, sales, and more.

22. dewittsmedia.com tylerdewitt@dewittsmedia.com
5 Key Elements to Remember About Storytelling
1. Relatable experiences
2. Be entertaining and engaging
3. The challenge and the solution
4. Understand your audience
5. Evoke Emotions
Consistency is your key to success.

23. dewittsmedia.com tylerdewitt@dewittsmedia.com
Thank you and more information.
Email:
tylerdewitt@dewittsmedia.com
LinkedIn:
https://www.linkedin.com/in/tylerdewittinc/
My Story:
https://www.dewittsmedia.com/tyler-dewitt/