The document discusses Seth Godin's premise that stories are more important for marketing than the actual product or service being sold. It outlines what makes a great story according to Godin and notes that stories should appeal to senses and worldviews rather than logic. The document then discusses opportunities for marketers to find neglected worldviews and frame stories around them. It analyzes common worldviews in marketing and sales that could be targeted. The ideal scenario of marketing and sales collaborating on consistent stories is presented, along with potential benefits such as improved lead conversion rates. Learning games are suggested as a training method for disseminating these joint marketing and sales stories.