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2. 1. Loyalty Program
2. Revamp the Retail
Business
3. Loyalty Program Design
4. Benefits of the Program
5. Deals and Negotiations

3.  It is an initiative to reward and
incentivize loyal customers that seem to
be viable in the future
 A loyalty card is similar to a credit card
that identifies the card holder as the
member in a loyalty program
 By using this card, the buyer can either
avail a discount on the current purchase
or an allotment of points. For instance, 2
points for purchase of PKR 100. 2 points=
PKR 1. Points will be redeemable and
cash back system can be availed
 Customers spend on multiple brands
and receive rewards in exchange

4.  Be a brand. Let customers acknowledge your brand and not take
your product for usage purpose only. Online business is required
 Write-ups about your products. Currently, people like to be
informative about their products. Give them the opportunity to
understand you better
 Online delivery system is highly preferred. Don’t let location be a
barrier in achieving your goal
 Start executing good promotions like events or follow up with
social media marketing. ATL(Above the line) and BTL (Below
the line) activities need to be effective so as to achieve
productivity.
 People in Pakistan like to be associated with something that has
got association with international brands

5. A loyalty program is meant to have the following components;
 Merchant (the one who is rendering a loyalty program)
 Customer (the end user or beneficiary of the loyalty program)
 Loyalty Management System (the system that will manage the
loyalty points issuance and consumption, etc.)
 Financial System (the supportive financial system that
manages the payment mechanisms together and co-ordinates
payment made by the customer to the merchant by crediting the
loyalty management system).

7.  Retain existing customers
 Increased Customer Life Value
 Build personal relationships
 Create Brand awareness
 An opportunity to differentiate your business
 Get customer insight into comprehensive reports
 Know your best customers
 Engage repeat sales with targeted marketing and Promotions
 Social Media awareness and affiliation with our apps
 Enhancement in sales, brand campaigning and maximum involvement
 Boost your reputation
 It makes your customers more happy
 An opportunity to provide In-store or Digital rewards

8. LOYALTY
PROGRAMS
OFFERS OR
SERVICES
PERSONAL
DATA
PROTECTION
WORD OF
MOUTH
MARKETING
REFERRAL
SCHEMES
PRODUCT
UPDATES
CUSTOMIZED
SERVICES
CUSTOMER
PREFERENCES
EXCELLENT
OVERALL
SHOPPING
EXPERIENCE

9.  We will provide you an online website and some others
tools to help you boost your sales and market value. The
top 5 retailers to join us will have to pay 0% commission for
the initial 6 months
 If you want to join us, then it is suggested to have a
meeting for forthcoming procedures
 Our preparation is complete in terms of hiring the right
people and system management. A team of 15 people is
there to manage the loyalty program and merely it is just
we need your co-operation
 We’ll have a software installed in your computers where
there would be an integrated system. All the transactions
done through loyalty cards will be automatically updated
into our system. Live statistics will be displayed, and
subsequently reports will be generated for information
purpose

10.  We make sure that you get the most out of this, for this
concern we are also ready to facilitate/entertain
retailers who already have loyalty programs
 Our goal is to create an integrated system where
customers can spend on multiple brands and they
don’t have to worry about carrying multiple loyalty
cards
 This PowerPoint presentation is just the beginning of
the process. Other details about program launch/
implementation will be shared when we receive a
formal agreement of interest

11. THANK YOU