E-Activism
Using the New Media For Social Good
The Old Way:
Martin Luther King and
250,000 Supporters
March on Washington
for Racial Equality and
Civil Rights.
MLK gives...
The New Way:
65,000 Teabaggers March on Washington for…. What, exactly?
Teabaggers give their infamous comparisons of the ...
The Old Way:
Handwritten and Hand-selected letters to the Editor
readers' comments
Reform or Else Back to Article »
By PAUL KRUGMAN
Those concerned with fiscal responsibility should be wo...
The number of corporations that own most media in the U.S. is 1/10 th what is
was just 27 years ago. Still think you can g...
2010: Where things stand today
• We have access to more than 1 trillion web pages, 100,000 iPhone
apps, and send more text...
How to get noticed:
Books, Blogs, and Bios
Write a Book
Self-Published Books can appear on Amazon
Form a Co-Op of Writers to recommend each other’s books.
Get reviews – preferably 5 Star Reviews!
Reviews, Listmainia Lists, Keywords
Join Related Communities
Don’t go it alone!
Use ExpertAggregating sites
like E-Lance to
find professional
Freelancers
Create your own cover from professional art, plus cover
and spine title
Some sobering statistics from Nielsen Bookscan, a company that in
2004 tracked the sales of 1.2 million books in the Unite...
However, there are exceptions...
Brain Scientist Jill Bolte Taylor’s personal story: My
Stroke of Insight went from POD to...
Start your own Blog –
free from Goggle Blogs
(Click on Create Blog to get the page at right)

http://googleblog.blogspot.c...
My Blog:
http://newthinking.blogspot.com/
- Post your articles, books or post
links to these thing elsewhere –
e.g. Amazon...
Social Media: Facebook –
much more than a Biography.
Facebook has 350 million users and
more than 6 billion minutes are sp...
Create a Goggle Group for posting discussions,
Action Pages, files, and Member Profiles.
Write for Online
Blogs
You might be
headlined #1!
The Other
sections of
Op Ed News
Op Ed News is a
Technorati Top
100 Blog and Top
100 Political Blog
Every author on Op Ed News gets his or her own Author’s
Page, with Bio, Articles, Quicklinks, Comments, etc.
Polls and
Articles are
rated by
popularity and
number of
page views
Daily Kos
Advantages:

-- Larger
Readership than
OEN: #28 in
Technorati, Top
100 in US Politics
-- Ability to include
poll...
Technorati ranks
the top 48,524
blogs
– as of 12/1/09
E-Campaigns:
Bringing it all together and to the
Masses
Biking
E-Campaign:

Close the 38-61 street Gap in
the East Side Esplanade.
Pictures taken from bike ride
along “The Gap”
N...
Don’t forget to include Statistics and relevant links
Promotion:
Get Linked from
Sympathetic
Group Sites
Use Google Groups to Promote your cause and provide a free forum for your group
You can even post files!
Narrow your appeal just to those interested in your
specific cause.
* Home * About * The Greenway * Close the Gap * Events...
Create an Online Petition from Change.Org that will be emailed to selected
representatives every time someone signs it
1. A Petition to Create a State Bank in California
(like North Dakota has) – 573 Signatures!

2. A Georgist Petition to es...
Measuring Success –
It’s often hard to tell how much your campaign factored into current
success, but it is all part of th...
Sometimes you just have to get out and meet people!

From Transportation Alternatives Close-The-Gap Protest Ride, November...
And then suddenly, when you least expect it…things fall into place.
Preliminary Design Committee announced for Closing the...
Eactivism - How to Reach People about your cause on and offline
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Eactivism - How to Reach People about your cause on and offline

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Options for reaching your audience, online, offline, in person, in groups. Stats, trends and realities.

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Eactivism - How to Reach People about your cause on and offline

  1. 1. E-Activism Using the New Media For Social Good
  2. 2. The Old Way: Martin Luther King and 250,000 Supporters March on Washington for Racial Equality and Civil Rights. MLK gives his famous “I Have a Dream” Speech.
  3. 3. The New Way: 65,000 Teabaggers March on Washington for…. What, exactly? Teabaggers give their infamous comparisons of the President to everything from Hitler to Mao, Fascist to Communist. 15 Seconds of Fame = 15 Seconds of Nonsense Did you know: TEA is an acronym for Taxed Enough Already.
  4. 4. The Old Way: Handwritten and Hand-selected letters to the Editor
  5. 5. readers' comments Reform or Else Back to Article » By PAUL KRUGMAN Those concerned with fiscal responsibility should be worried about what will happen if proposed health care legislation doesn’t pass. The New Way: E-comments by the hundreds. - You can move to the top if you get recommended by enough Readers. Then, you’ll appear in Readers’ Recommendations on the New York Times. - On Huffington Post, a commenter can get fans too! Comments are no longer being accepted. 24 of 359 Readers' Comments All Comments Highlights Readers' Recommendations Replies 2. HIGHLIGHT (what's this?) nancy jones Arkansas December 4th, 2009 8:57 am One of those " centrist senators " represents me and my state. If she is considering voting for this legislation, she might as well go ahead and look for new employment now, because there is no way we will send her back to Washington D.C. You admit in your editorial that " most" of the uninusured are healthy. So why do you want to cut medicare for the elderly to force " healthy" people into a government scheme? I believe that Senator Lincoln is smart enough not to take the bait, but, if she does, her career is over. Recommend Recommended by 139 Readers 4. HIGHLIGHT (what's this?) Ruskin Buffalo, NY December 4th, 2009 8:57 am If you're a senior and you are on Medicare, you better be afraid of this bill. Well, Senator Coburn, I am a senior and I am on Medicare, and what I am afraid of is a continuation of the status quo, and here's why: recent personal experience of hospitalizations in France and Buffalo NY have shown me conclusively that identical treatments cost utterly different sums - in France, I had to pay about a thousand dollars a day; in Buffalo, Medicare had to pay more that twice that amount. The irrefutable documentation of this statement can be made available to Mr Krugman or Senator Coburn, or anyone else for that matter. Without a public option we will be at the conjunction of two irresistible forces - the universal desire of the sick to receive the best treatment they - or their insurers - can afford; and the universal wish of investors to see the greatest possible return on their investments. THAT IS THE STATUS QUO. If it is not ended, it will bankrupt the nation. No ifs, ands or buts. Guaranteed. Recommend Recommended by 781 Readers
  6. 6. The number of corporations that own most media in the U.S. is 1/10 th what is was just 27 years ago. Still think you can get a fair hearing from the Mainstream Media?
  7. 7. 2010: Where things stand today • We have access to more than 1 trillion web pages, 100,000 iPhone apps, and send more text messages a day than there are people on the planet – Arianna Huffington, Huffington Post • Newspaper circulation is down 7 million over the last 25 years while unique readership of online news is up 34 million in the last 5 years – Arianna Huffington, Huffington Post • Technorati tracks 48,524 blogs as of 12/1/09 • The Average Nightly newscast is 17 minutes long, includes more commercials, promos, and “soft” news. It is ‘All The News We Want You to Know.’ • To get noticed today, you must use the New Media…and it may still not be enough.
  8. 8. How to get noticed: Books, Blogs, and Bios
  9. 9. Write a Book Self-Published Books can appear on Amazon
  10. 10. Form a Co-Op of Writers to recommend each other’s books. Get reviews – preferably 5 Star Reviews!
  11. 11. Reviews, Listmainia Lists, Keywords Join Related Communities
  12. 12. Don’t go it alone! Use ExpertAggregating sites like E-Lance to find professional Freelancers
  13. 13. Create your own cover from professional art, plus cover and spine title
  14. 14. Some sobering statistics from Nielsen Bookscan, a company that in 2004 tracked the sales of 1.2 million books in the United States:
  15. 15. However, there are exceptions... Brain Scientist Jill Bolte Taylor’s personal story: My Stroke of Insight went from POD to Traditionally published New York Times Bestseller Paperback: 224 pages Publisher: Plume (May 26, 2009) Amazon Sales Rank: #600 in Books Lesson Learned: Use your personal experience to sell the book, not the other way around. The book is only a tool for activism.
  16. 16. Start your own Blog – free from Goggle Blogs (Click on Create Blog to get the page at right) http://googleblog.blogspot.com/
  17. 17. My Blog: http://newthinking.blogspot.com/ - Post your articles, books or post links to these thing elsewhere – e.g. Amazon - Post Bio and picture
  18. 18. Social Media: Facebook – much more than a Biography. Facebook has 350 million users and more than 6 billion minutes are spent on the social networking site each day (worldwide) -- Easy to make Friends, but hard to get their attention! -- Lots of tools and gadgets -- Ability to log into other sites via Facebook account. You don’t have to remember your password on every site! -- Cross-post articles and comments to Facebook & to your FB Friends -- Advertise your products; e.g. a book -- Post favorite links -- Post links to your e-campaigns
  19. 19. Create a Goggle Group for posting discussions, Action Pages, files, and Member Profiles.
  20. 20. Write for Online Blogs You might be headlined #1!
  21. 21. The Other sections of Op Ed News Op Ed News is a Technorati Top 100 Blog and Top 100 Political Blog
  22. 22. Every author on Op Ed News gets his or her own Author’s Page, with Bio, Articles, Quicklinks, Comments, etc.
  23. 23. Polls and Articles are rated by popularity and number of page views
  24. 24. Daily Kos Advantages: -- Larger Readership than OEN: #28 in Technorati, Top 100 in US Politics -- Ability to include polls easily with articles (diaries) Disadvantages: -- No Quicklinks -- I am not a Senior Editor!
  25. 25. Technorati ranks the top 48,524 blogs – as of 12/1/09
  26. 26. E-Campaigns: Bringing it all together and to the Masses
  27. 27. Biking E-Campaign: Close the 38-61 street Gap in the East Side Esplanade. Pictures taken from bike ride along “The Gap” Note: Include Name, Email address, Group Affiliations on all documents
  28. 28. Don’t forget to include Statistics and relevant links
  29. 29. Promotion: Get Linked from Sympathetic Group Sites
  30. 30. Use Google Groups to Promote your cause and provide a free forum for your group You can even post files!
  31. 31. Narrow your appeal just to those interested in your specific cause. * Home * About * The Greenway * Close the Gap * Events * Get Involved East River Greenway Initiative East River Greenway Initiative
  32. 32. Create an Online Petition from Change.Org that will be emailed to selected representatives every time someone signs it
  33. 33. 1. A Petition to Create a State Bank in California (like North Dakota has) – 573 Signatures! 2. A Georgist Petition to establish a Single Tax on Resource Intensive Industries – 133 Signatures to every member of Congress!
  34. 34. Measuring Success – It’s often hard to tell how much your campaign factored into current success, but it is all part of the pie. There’s no way to know when you will reach critical mass! 1. There are Gubernatorial Candidates supporting a State Bank in Florida, Oregon, California and Illinois. 2. New Mexico will move its money out of New York banks and back to New Mexico local banks. 3. Several state legislatures are considering the issue. 4. There is a ballot initiative to create a Land Value Tax in California (Sec. of State initiative #1413, A.G. File No. 09-0051) and abolish most other taxes on production. http://www.prospercalifornia.com/
  35. 35. Sometimes you just have to get out and meet people! From Transportation Alternatives Close-The-Gap Protest Ride, November 2009
  36. 36. And then suddenly, when you least expect it…things fall into place. Preliminary Design Committee announced for Closing the Greenway Gap

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