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  1. 1. Beppe Grillo, One Year in the Life of an Italian Blogger Euroblog International Research Symposium, Gent, 16-17, March, 2007 Giovanni Navarria Centre for the Study of Democracy  University of Westminster, London
  2. 5. <ul><li>This blog is about information: “You and I, with our messages and comments, we make information, or at least we try. There is no difference between reality and information, reality is what one knows.” Instead media, Grillo argues, too often know a fact and say something else. </li></ul><ul><li>“ the most important battle is between Information and counter-information.” Which is to say: “between the chance of choosing freely and that of being hypnotised, induced to make a choice.” </li></ul>
  3. 7. Best Internet Site <ul><li>14 December 2005, voted best internet site in the category “News and Information” for the well renown WWW 2005 Prize . Organized by il Sole 24 Ore , the most read Italian financial daily newspaper. </li></ul><ul><li>Mention: “for the interactivity with the public, the ample documentation on the internet and the commitment to tackle topics of use to citizens” </li></ul>
  4. 8. Some numbers: <ul><li>Birth date: 26/01/2005 </li></ul><ul><li>170.000 unique visitors per day </li></ul><ul><li>N. 20 in the top 100 of a search engine tracking 70 million blogs worldwide: 6,748 blogs link to it. </li></ul><ul><li>According to a recent report on the American Blogosphere the average number of inbound links to a blog is about 13 </li></ul>
  5. 9. From May 2005 to April 2006 <ul><li>401 posts were published on the blog, that is to say a daily average of 1.18 post per day </li></ul><ul><li>Each post scored an average of 1,154.92 comments. </li></ul><ul><li>May 2005 : monthly average of 405.26 comments per post. </li></ul><ul><li>April 2006: 2,025.35 , (increase of up to 499.76% with respect to may 2005. ) </li></ul>
  6. 10. Average Comments per post per Month
  7. 11. Comments per Section <ul><li>The most commented section was Politics scoring for the whole year 111,171 comments. 24 per cent of the total amount of comments posted on the blog (TOTAL: 463,124). </li></ul><ul><li>On average politics scored 1,372.48 comments per posts. The second in the list is the general category named the Wailing Wall, 21.04 per cent, but with the highest average of comments per post, 1,476.08. </li></ul>
  8. 13. % Post per section (May 2005 - April 2006)
  9. 14. The overall number of comments per month grew in one year by 368.87 per cent. It jumped from 17,021 comments (May 2005), to 62,786 (April, 2006).
  10. 15. Election weeks: 1-15 April 2006 <ul><li>1-15, April: average number of comments per post was: 3,277.63. </li></ul><ul><li>The message posted by Grillo the day after the election, 11 April, “ C'è chi ” (There are those…) scored the highest number of comments for the whole year examined in this study: 4,198 . </li></ul><ul><li>The last words of the message can be interpreted as the motto of the blog and its community: “There are those who looked up at the ceiling from under the covers [of their bed] and decided never to give in.” </li></ul>
  11. 16. Comments per post 1-15 April 2006
  12. 17. Campaigns: <ul><li>Le Primarie dei Cittadini (Citizen Primaries). Average comments per section 4,114.50. </li></ul><ul><li>Parlamento Pulito (Clean up Parliament) The page cost 48,275 Euro (+ sales tax at 19.60%). </li></ul>
  13. 18. Citizen Primaries <ul><li>Up till now it's been our employees (Politicians) who've done Primaries . </li></ul><ul><li>Now's the time for the employers to do Primaries. </li></ul><ul><li>From today I'll be publishing proposals about important issues like Energy , Transport , Electoral Regulations and I'll be assisted by recognised experts in the field, so that I can receive your comments . </li></ul><ul><li>The posts will be visible on the right hand strip under the title: &quot; Citizen Primaries &quot; together with your comments right up to the time of the elections . I’m also inviting representatives of the Political Parties to send their views on the different points dealt with, to this Blog for publication. </li></ul><ul><li>(NEGATIVE POINT: THE TOPICS HAVE BEEN CHOSEN BY HIM AND HIS EXPERTS, NO REAL ACCOUNTABILITY) </li></ul>
  14. 19. Citizens Primaries - Percentage Comments per Category
  15. 20. Clean up parliament <ul><li>We’re published on the International Herald Tribune for the Clean Up Parliament campaign. </li></ul><ul><li>Not one of the international publications that I contacted wanted to publish the list of names and in some cases they didn’t even want to discuss the matter. </li></ul><ul><li>The International Herald Tribune has accepted to publish the page without the names of the 23 Italian parliamentarians but with the Internet address of the page containing their names with a description of their offences. </li></ul><ul><li>Unfortunately, the truth cannot squeeze into the conventional media, but it has to go through the Internet and this blog of ours is an example. </li></ul><ul><li>Today, thanks to you, this page will be read all over the world . </li></ul><ul><li>Keep at it! Beppe Grillo . </li></ul>
  16. 22. Conclusion 1 <ul><li> is a blog with an average of 1686.48 comments per post (first fourth months of 2006 = +316.15% if compared with May 2005 . </li></ul><ul><li>170 thousands hits per day. </li></ul><ul><li>The website is a strong player of the Italian political public sphere. (Politics is by far the most commented section) It is a place where people can gather and discuss topics too often neglected by main stream media. </li></ul>
  17. 23. Conclusion 2 <ul><li>Interesting use of every media available media: print, video, text, meetup </li></ul><ul><li>This week Grillo has announced that he will start a publishing house and the first book would be about his blog and the battle of the blog. </li></ul><ul><li>It’s a blog that centres around the charismatic persona of Grillo (this is a weakness). </li></ul><ul><li>Lack of process of accountability, this could lead to populism. </li></ul>
  18. 24. Grillo the comedian <ul><li>&quot;People continuously write to me on my blog to tell me that I am the only person who can say certain things,&quot; said Beppe Grillo, one of Italy's most popular and controversial performers. &quot;But really I am only a comedian, I shouldn't have this weight.&quot; </li></ul>
  19. 25. <ul><li>http:// =gQ6wMhgT5RE&mode= related&search =] </li></ul>