Digital advertising budgets keep increasing. Ad tech keeps getting smarter. But rising rates of adblockers point towards a consumer fatigue over the ever more invasive methods brands use to reach them. Everyone from brands, to consumers, needs a more effective marketing model: Blockchain technology has the power to put the internet back on its original path, without ads interrupting every step of the user experience.

2. WOMPROTOCOL.IO
The Future of
Marketing is Ad-free.
How to Market to Future Consumers

3. WOMPROTOCOL.IO
Bringing together GenZ marketing and blockchain
A social space for GenZ to
discover trends, create
recommendation videos
and be rewarded.
A blockchain-based Protocol
for brands, creators,
publishers, and social
networks to monetize word-of-
mouth.Launched in 2017 worldwide

4. WOMPROTOCOL.IO
Current marketing spend
Online marketing is getting more expensive and less effective

5. WOMPROTOCOL.IO
The Problem: Marketing is Screwed
70% of Millennials don’t
watch any TV ads
Online marketing is getting more expensive and less effective
Forget
about TV

6. WOMPROTOCOL.IO
The Problem: Marketing is Screwed
65% of consumers skip
over YouTube ads
Skip over
YouTube
Online marketing is getting more expensive and less effective

7. WOMPROTOCOL.IO
The Problem: Marketing is Screwed
43% of consumers think influencers
are inauthentic
Swipe past
Instagram
Online marketing is getting more expensive and less effective

8. WOMPROTOCOL.IO
Our Learnings: Building GenZ App YEAY
More interested in UGC than
brand marketing
Natural-born storytellers
Not sponsored - organically
creating authentic
recommendations

10. WOMPROTOCOL.IO
The Answer: Word-of-Mouth Marketing
92%
of consumers trust
recommendations
from people they
know
50%purchase decisions
are the result of
peer-to-peer
recommendations
It’s the oldest and most effective form of marketing:
It already
happens online
2.1
billion
times everyday

11. WOMPROTOCOL.IO
The Reality:
You are Trying to Reach a
Decentralized Generation
• GenZ trust each other over
brands.
• Their loyalty lies with one
another.
• What they want is transparency
and trust.

12. WOMPROTOCOL.IO
The Challenge: Leveraging
Authentic Word-of-Mouth
Limited control over brand identity and
quality content associated with your
brand.
As soon as your brand incentivises
word-of-mouth the authenticity
becomes compromised.

13. WOMPROTOCOL.IO
The Solution:
Decentralized Marketing
Through Blockchain
Why Blockchain?
1. It is a decentralized ledger technology that
can record interactions.
2. It enables these interactions to be tracked
and rewarded.
3. It establishes incentive mechanisms without
a central party.

14. WOMPROTOCOL.IO
🔥
🤩
😇 Trust
Honest
Desire
Product
Creativity
Effort
Blockchain Marketing in Action: WOM
Turn the oldest form of marketing Into the
next marketing channel

15. WOMPROTOCOL.IO

16. WOMPROTOCOL.IO
womprotocol.io
Key Takeaways
• Current marketing methods are outdated.
• Younger generations and turning away from
brands.
• Word of mouth has always been the most
effective marketing.
• Marketers need a way to leverage this existing
behavior to create a more effective marketing
channel.
• The key to decentralized marketing lies in
decentralized technology.

17. WOMPROTOCOL.IO
yeay.com
womprotocol.io