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Marketing fact vs Marketing fantasy

  1. HubSpot.com/FreeUnicorns MARKETING FACT vs. fantasy marketing
  2. fanta sy —noun
  3. fanta sy —noun An idea with no basis in reality.
  4. FACT —noun —noun A thing that is indisputably the case.
  5. Unicorns live in a fantasy world.
  6. MARKETING EXECS CAN’T AFFORD TO.
  7. LET‟S SEPARATE MARKETING FACT
  8. LET‟S SEPARATE MARKETING FACT from fantas marketing
  9. fanta marketing sy B2B companies don‟t need to waste their time on
  10. MARKETING FACT 39% of B2B companies using Twitter have acquired new customers from it.
  11. MARKETING FACT 41% of B2B companies using Facebook have acquired new customers from it. 39% of B2B companies using Twitter have acquired new customers from it.
  12. fantmarketing asy You can rely on email to be the workhorse of your online marketing efforts. 12
  13. MARKETING FACT Your email database expires at a rate of 25% per year
  14. MARKETING Gmail Priority Inbox & other tools are pushing your automated FACT emails to the bottom of the inbox. Your email database expires at a rate of 25% per year
  15. Television ads continue to be one of the most effective forms of advertising. fanta marketing 15
  16. MARKETING FACT 86% of people skip TV ads.
  17. MARKETING FACT TiVo, DVRs, Hulu, YouTube, & thousands of cable & satellite networks have fragmented TV audiences. 86% of people skip TV ads.
  18. fanta marketing sy Most companies are increasing their investments in traditional, outbo und marketing programs. 18
  19. MARKETING FACT 54% of companies increased their investments in social media & blogs in 2011.
  20. MARKETING FACT 54% of companies Leads generated via inbound marketing tactics like blogging 62% & social media cost increased their investments in social media & blogs in 2011. less.
  21. fanta marketing sy People like to receive telemarketing calls. 21
  22. MARKETING FACT 200m Americans are on the FTC‟s Do Not Call list.
  23. fantasy marketing Tradeshows are a great, cost-effective way to generate a ton of new leads and customers. 23
  24. MARKETING FACT Tradeshows are one of the most costly ways to generate leads & customers.
  25. fantasy marketing If you give your content away for free, prospects will never buy your full- fledged offering. 25
  26. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. MARKETING FACT
  27. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. Sharing free, relevant MARKETING content online FACT helps search engines —& prospects— find you.
  28. fantas marketing y Online advertising is not effective for local businesses. 28
  29. 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. MARKETING FACT
  30. fantas marketing y Blogging is overrated & not particularly effective for marketing. 30
  31. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t.
  32. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t. They also get 70%more leads
  33. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t. 57% They also get 70%more of companies leads have acquired a customer through their blog.
  34. fantasy marketing Optimizing your website & email for mobile phones is not that important. 34
  35. 35% of Americans own a smartphone. MARKETING FACT
  36. By YE2011, that figure will rise to 50% 35% of Americans own a smartphone. MARKETING FACT
  37. By YE2011, that figure will rise to 50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. MARKETING FACT
  38. By YE2011, that figure will rise to 50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. The majority of MARKETING them say it‟s their primary FACT communication tool.
  39. fantasy marketing Optimizing for mobile devices isn‟t worth the effort. 39
  40. MARKETING FACT 74% of smartphone users have made a purchase from their smartphone.
  41. MARKETING FACT 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
  42. 40% MARKETING of US smartphone owners compare prices on their mobile device while in- store, shopping for an FACT item. 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
  43. fantas marketing y Nobody reads blogs. 43
  44. MARKETING FACT 65% of daily internet users read blogs.
  45. 46%of daily internet users read >1 blog/day. MARKETING FACT 65% of daily internet users read blogs.
  46. 46% of daily internet users read >1 blog/day. MARKETING FACT 65% of daily internet users read blogs. 36% of daily internet users read 5-10 blogs/day.
  47. fantas marketing y Blogging has no impact on a company‟s Twitter reach.
  48. fantas marketing y Email is still one of the most effective ways of communicating with prospects. 48
  49. Blogging can MARKETING increase your Twitter reach 75% by FACT
  50. MARKETING FACT Email usage is declining by as much as 59% across all age groups
  51. MARKETING FACT US internet users 3X more spend minutes on blogs & social networks than on email Email usage is declining by as much as 59% across all age groups
  52. fantasmarketing y Blogging occasionally has the same impact on traffic & lead-gen as blogging constantly.
  53. MARKETING FACT Businesses who blog at least twenty times per month generate 5X more traffic than those who only blog a few times per month.
  54. MARKETING They also 4X generate FACT more leads Businesses who blog at least twenty times per month generate 5X more traffic
  55. Blogs are nice, but hardly a must-have for businesses. 55
  56. MARKETING FACT 2/3 of marketers say their company blog is “critical” or “important” to their business.
  57. fantasmarketing y Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales. 57
  58. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it.
  59. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it. 62% of B2C companies using Facebook have acquired a customer from it.
  60. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it. 51% 62% of B2C companies of Facebook fans are more likely to buy the brands they „like.‟ using Facebook have acquired a customer from it.
  61. fantasy marketing Social networks are only for youngsters. 61
  62. MARKETING FACT 40% of Facebook‟s active users are over the age of 35.
  63. MARKETING FACT 40% of Facebook‟s active users are over the age of 35. 52% of 55-64 year old internet users have joined a social network.
  64. MARKETING FACT 93% 40% of Facebook‟s active users are of US adult internet over the age of users are on Facebook. 35. 52% of 55-64 year old internet users have joined a social network.
  65. fanta marketing sy Websites with numerous landing pages confuse people. 65
  66. MARKETING Businesses with 31 to 40 landing 7X FACT pages get more leads than those with only 1 to 5 landing Pages
  67. MARKETING Businesses with 31 to 40 landing 7X FACT pages get more leads than those with only 1 to 5 landing Pages Businesses with >40 landing 12X pages get more leads
  68. marketing fantasy Web traffic is the most important measure of online marketing success. 68
  69. MARKETING FACT Traffic is nice, but if those visitors are leaving immediately, who cares? Conversion matters.
  70. fantasy marketing Lead-nurturing email campaigns should be automated based on each lead‟s activity on your company website. 70
  71. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing.
  72. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.*
  73. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.* *not actually a fact.
  74. fantasy marketing Marketing automation software is all you need to generate boatloads of quality sales leads. 74
  75. MARKETING FACT Marketing automation can help streamline the process of communicating with & nurturing leads—but it doesn’t do jack squat to help generate them.
  76. fantasy marketing Inbound Marketing focuses exclusively on top of the funnel objectives like attracting prospects & leads. 76
  77. MARKETING FACT Inbound Marketing does help attract prospects & leads—but it also helps convert those leads into paying customers by providing them with a relevant, customized experience designed to benefit them, not interrupt them.
  78. fantasy marketing All marketing software is created equal. Every brand claims to increase traffic, leads, & revenue, but none back those claims with real data. 78
  79. MARKETING FACT HubSpot‟s all-in-one Inbound Marketing software 6.5 has generated over million leads
  80. MARKETING FACT 864 and million HubSpot‟s page views all-in-one Inbound for 5000+ Marketing software customers 6.5 has generated over million leads
  81. MARKETING FACT 864 and million HubSpot‟s page views all-in-one Inbound For 5000+ Marketing software customers 6.5 has generated over HubSpot customers million 4X average leads more traffic
  82. MARKETING FACT and 25X 864 and more leads million HubSpot‟s page views all-in-one Inbound For 5000+ Marketing software customers 6.5 has generated over HubSpot customers million 4X average leads more traffic
  83. fantasmarketing Social media may be helping big brands with big bucks extend their reach & influence online, but it doesn‟t do squat for small businesses. 83
  84. MARKETING FACT 57% of small businesses say social media is beneficial to their business.
  85. fantasy marketing Twitter is an annoying, pointless waste of time, with no real business value.
  86. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT
  87. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT Companies with 1000+ Twitter 6X followers get more traffic
  88. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT Companies with 1000+ Twitter 6X followers get 42% of companies that use Twitter for more traffic marketing have acquired a customer through it
  89. marketing fantasy Saying “please retweet” in a tweet only annoys people. 89
  90. Actually, saying "Please Retweet" in a tweet leads to more tweets. MARKETING FACT
  91. There is no single “all-in- one” marketing software product that meets the needs of today‟s business. 91
  92. MARKETING FACT HubSpot’s all-in-one inbound marketing software includes: • Multi-channel analytics to measure true ROI • A/B testing & landing page tools to increase conversion • Blogging, SEO & social media tools to help you get found online • Behavior-driven communications to nurture leads
  93. MARKETING FACT More than 5,000 companies use HubSpot to make marketing that people LOVE
  94. “ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. Marcus Sheridan Owner, River Pools & Spas HubSpot Customer
  95. “ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. This year, we will spend about $18k in order to achieve roughly $5 million Marcus Sheridan Owner, River Pools & Spas in sales.” HubSpot Customer
  96. “ HubSpot changed my life. It saved my business.” Read Marcus‟ story: Marcus Sheridan Owner, River Pools & Spas HubSpot Customer http://bit.ly/q6kFgB
  97. Don’t let unicorns fool you.
  98. STICK WITH THE FACTS.

Editor's Notes

  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
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