From live production to social media, from pr to influencer relationships

1. FROM SPORTS EVENTS TO ENTERTAINING FESTIVAL
Joseph VILLEFLAYOUX
CMO Hurricane Group

2. 2

3. 15-25
69% OF
AUDIENCE
BETWEEN 15 &
25
1 M
SPECATORS EACH YEAR
80%
REVENUES FROM
PARTNERSHIPS

4. THE URBAN SPORTS AT THE DAWN OF 2020
OLYMPICS
DISCPLINES IN
2020
INVOLVMENT OF
INTERNATIONAL
FEDERATIONS
STRONG VALUES
FOR THE YOUTH

5. 5
ATHLETES
PARTNERS
SPECTATORS
PROVIDERS
MEDIA
EMPLOYEES
FEDERATIONS
CLUBS & ASSOCIATIONS
RESIDENTS
…
IDENTIFY YOUR S TAKE HOL DE R S

6. ENTERTAINING
FESTIVAL
USER EXPERIENCE
1 - GET THE FREE E-
TICKET
2 - ENTER THE
GREATEST EVENT
3 - DARE
WHAT
YOU
NEVER
DARED
4 - OR TRY IT
VIRTUALLY
5 - ASSIST THE
BEST LEVEL OF
COMPETITION
6 - THEN VOTE
FOR YOUR
FAVORITE RIDER
8 - SHARE IT ALL ON THE
BRANDED SMART SOCIAL
INTERACTIVE WALL ON SNS,
LIVE SYNCHRONISATION
9 - DON’T FORGET TO HAVE
A BEER AND EAT, IT’S A
FESTIVAL !
7 - MEET HIM/HER
FOR REAL

7. 7
FROM A QUANTITATIVE APPROACH TO A QUALITATIVE OPERATION
DATA
BETTER REPORTS
MARKET TRENDS
IDENTIFICATION
IMPROVING MEDIA
COVERAGE
MERCHANDISING GROWTH
COMMERCIAL
OPERATIONS
BETTER AUDIENCE
UNDERSTANDING
DELIVERING CAMPAIGN TO
RIGHTS CONSUMERS

8. 8
REPLACE AUDIENCE BY ENGAGEMENT THE NEW MEDIA ECOSYSTEM
RIGHTS HOLDERS
EVENT ORGANISERS
AUDIENCE
ATHLETESOTT SOCIAL
MEDIA
CREDIBILITY
+ BUSINESS
MODEL
AMBUSH
MARKETING
COMPETITORS
LIVE

9. 9
GET TO GRIPS OF VALUES AND STORYTELLING :
THE PREEMINENCE OF CONTENTS
GENE RATE “BRAND LOVE”
RECIPE =
CONGRUENCE + STORYTELLING + EMOTIONS
#ForTheBrave

10. 10
LEGAL BOUNDARIES TO REDEFINE
CONTENT
MARKETING
RIGHTS
SPONSORS
MEDIA
RIGHTS
MEDIA
AFFILIATION
/ VISIBILITY
BROADCASTING
DIGITAL’S TEMPORARY LIMITS?
DIGITAL’S GEOGRAPHIC BOUNDARIES?
TERRITORIES / PERIOD / USE MODES

11. 11
QUESTIONS?

12. 12
THANK YOU