Founded in 1905, and is headquartered in Switzerland. It was founded as a result of merger between two companies namely Anglo-Swiss Milk Company and Henri Nestle Company. Operates in more than 86 countries across the globe. It has its manufacturing and operational facility in almost all the countries worldwide. Need for a centrally coordinated (or) common marketing approach with emerging market forces worldwide. Need for reduction of costs through economies of scale through greater central coordination of marketing function. The Standardization Debate In 1950s, instant potato line in France was launched. Center standardized Nescafe packaging but French and German managers declined in 1970s Center proposed Maggi liquid food enhancer bottle which was declined by West German manager. Standard Maggi logo “Talking bubble” was developed which was first developed by West Germany.