Globalization of Brands A. Introduction B. Objective of the Study C. The advantages from a worldwide image D. Branding globally (in Bangladesh): * Market Segmentation *Target Market * USP Positioning Strategies following in Bangladesh context.. *Significant IMC program for consumer in Bangladesh E. Findings F. Limitations G. Conclusion H. Reference

1. Welcome To Our
Presentation!
Nestle

2. Group Members
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NAME ID
MOHSENA BASAR NISHI 18-37939-2
MD.MOSTAFIZUR RAHMAN 18-37125-1
SAJUDH ABDULLAH 18-38556-2
FAHAD BIN MONIR 18-37530-1
MD. TANVIR AHMED SHOSHI 18-37451-1

3. Introduc
tion
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4. COMPANY
BACKGROUND
• Our history begins in 1866, with
the foundation of the Anglo-
Swiss Condensed Milk Company.
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5. Business Portfoilo & SBU Of Nestle:
•Nestle Waters:
•Dairys (milks)
•Cereal Partners Worldwide
(CPW)
•Nestle Health Science:
•Nestle Nespresso:
•Consumer segments
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6. Marketing mix for
Nestle:
Product
Price
Place
Promotion
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7. Business growth strategy:
1.Investing in high-growth
categories and regions
2.Fixing underperforming
businesses
3. Innovating products and business
models
4. Embracing digital opportunities
5. Managing their portfolio
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8. Strategic Alliances
Development:
Product and service alliance:
Polar Strategic Ventures
Promotional alliances:
Disney and nestle has formed promotional alliance
Logistics alliance:
Fresh & chilled food distribution between Nestlé & PepsiCo
Danone and Nestlé Waters
Pricing collaboration:
Swiss food group nestle (NESN.S) and European retailers
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9. LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT
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Brand Development Strategy
• Line extension

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11. Year
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Brand Development Strategy
• Multi-Brand

12. 12
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Brand Development Strategy
New Brand:
• plant-based burger
• incubator product with herbal drinks and soups

13. Compittior Analysis:
13
1.Mondelez
2. MARS
3. Kraft Foods
4. Unilever
5. Pepsico
6.Lindt

14. Thank You!
Group Nestle