Do you really have time for social media? The answer is yes! We'll show you how to incorporate a social media schedule into your already hectic day.

1. I Don’t have
time for
Social Media!

2. PRESENTERS
Lia Nichole Smith
VP of Education and Performance
Jennifer Carter
Director of Client Performance

3. GUEST SPEAKER
Amanda Mackling
Community Manager

4. THANKS TO OUR SPONSOR!

5. SOCIAL MEDIA PART 1 - RECAP
The Resident Disconnect
1. Low importance for prospects
2. Social media - primarily resident facing
3. The goal isn’t engagement

6. SIMPLIFY
How often to post
Link to accounts
When to post
Schedule

7. HOW OFTEN TO POST

8. HOW OFTEN TO POST
1 – 2 Times
Per Day
1+ Per Day, including
instastories

9. HOW TO LINK ACCOUNTS

10. WHEN TO POST
2017 Social Media Study
Days most active
MON TUE WED THU FRI SAT SUN
56.07% 49.19% 51.57% 51.57% 64.67% 68.79% 65.44%
Days residents are most active

11. WHEN TO POST
Times most active
Before 8am 8am - 12pm 12pm - 4pm 4pm - 8pm After 8pm
19.18% 24.99% 41.04% 22.11% 74.93%
When residents are most active

12. WHEN TO POST
9pm is the
highest

13. FREE SCHEDULERS
Buffer
Later
Hootsuite
(Free Up to 30 posts,
per month)

14. WHAT TO POST
How important are these type of posts to you?
1 Community improvement announcements 3.81
2 Resident referral incentive 3.80
3 Community events 3.63
4 Local businesses/promotions/discounts 3.51
5 Local events 3.47
6 Rent Reminders 3.04
7 Current news 2.98
8 Community contests 2.97
9 Community Photos/Videos (i.e.: events, amenities, etc.) 2.85
10 Lifestyle Tips (recipes, how-to's, etc.) 2.53
11 Advertisements of vacant apartments 2.51

15. GUEST SPEAKER
Amanda Mackling
Community Manager

16. VILLAS AT HOUSTON LEVEE

17. WHAT TO POST
How important are these type of posts to you?
1 Community improvement announcements 3.81
2 Resident referral incentive 3.80
3 Community events 3.63
4 Local businesses/promotions/discounts 3.51
5 Local events 3.47

18. VILLAS AT HOUSTON LEVEE

19. VILLAS AT HOUSTON LEVEE

20. VILLAS AT HOUSTON LEVEE

21. VILLAS AT HOUSTON LEVEE

22. RESOURCES – apartmenttherapy.com

23. RESOURCES – buzzfeed.com/quizzes

24. RESOURCES – thrillist.com

25. KEY TAKE-AWAYS
Link accounts to maximize
social media exposure

26. KEY TAKE-AWAYS
Curate diverse content
targeting residents

27. KEY TAKE-AWAYS
Plan posts in advance and
take advantage of free
schedulers

28. CONNECT WITH US
SatisFacts
SatisFactsEducation

29. UPCOMING SESSIONS
Part Three
June 21st
90 Day
Social Media Plan
It is time to jump start
engagement and gain new
followers!