In this episode of "Ready, Set...Respond!," Carla J. Alicea was joined by Lia Nichole Smith, a National Speaker, Multifamily Influencer, and Thought Leader. They discussed data driven strategies for attracting future renters by using operational data to influence marketing techniques. Lia offered 5 initiatives for attracting the renters of 2025. Tune in to learn more about Marketing Beyond The Obvious!

6. From a marketing perspective, what makes your
community standout from the competition?
ⓘ Start presenting to display the poll results on this slide.

7. Are you currently leveraging operational data to
inform your marketing efforts?
ⓘ Start presenting to display the poll results on this slide.

15. According to a recent Brightlocal survey, the majority of
consumers value the words over the star rating in an online
review.
ⓘ Start presenting to display the poll results on this slide.

16. Renters in 2025 will actively seek out
paperless communities for a new home.
ⓘ Start presenting to display the poll results on this slide.

17. The majority of consumers would discontinue relationships with
companies that treat the environment, employees, or the
community in which they operate poorly.
ⓘ Start presenting to display the poll results on this slide.

18. Bold Predictions