In this episode, our host, Carla Alicea, spoke with multifamily consultant and keynote speaker, Maria Pietroforte, about effectively managing resident communication and using the Top 3 value drivers to enhance the resident experience. Maria provided expert tips through her multifamily experience to improve communication, sense of community, and perception of value to drive increased resident referrals and retention.

5. Is resident retention (increased renewal rates) a
priority for your community?
ⓘ Start presenting to display the poll results on this slide.

6. What would you consider the most valuable resource for
enhancing resident retention at your community?

7. What channels do you consistently use to
communicate with your residents (select all
that apply)?

8. How often do resident referrals contribute to
new leases at your community?

15. Over 70% of renters follow an apartment community or property
management company on social media.

16. The top reason a renter would or does use an apartment
community’s social networking page (i.e., a Facebook page) is for
news/updates about the apartment community from the
community staff.

17. Approximately 35% of apartment seekers rely on referrals from
friends and co-workers as a source of information when
searching for a new apartment.

18. Residents prefer the apartment community staff to
communicate with them via a resident portal or mobile
app.