Il marketing ai tempi dei social. Il merkato d'influenza e il caso FitTea

1. Influencer
Marketing
&
Caso Fittea

2. Federica Trevisan

3. A person or group that has the
ability to influence the
behavior or opinions of others.
Influencer

5. «I nostri tè hanno un sapore
delizioso e sono
particolarmente efficaci,
aiutandoti in uno stile di vita
più sano»
Fittea.it

7. nutritionyoucanuse.com
Fit Tea is a brand of tea
that has become
popular lately, partly
due to considerable
support and promotion
from celebrities.

10. 411 posts
224 users
Keyhole.co
May 25
-
Jun 1

11. Tag cloud

12. Location

14. Score= positive/(positive+negative)

15. 80% female
20% male

16. Grazie!

17. • http://behindthequest.com/instagram-created-a-monster/
• http://www.tpi.it/mondo/australia/lato-oscuro-instagram-
raccontato-da-influencer
• http://nutritionyoucanuse.com/does-fit-tea-work-a-detailed-
look-at-the-evidence
• http://www.huffingtonpost.com/entry/how-fit-tea-is-winning-
big-with-influencer-marketing_us_58ebd4f1e4b0ea028d568bbe
• http://keyhole.co
• https://www.fittea.it/
• https://www.fittea.com/
• http://dictionary.cambridge.org/it/dizionario/inglese/influencer