Some of the widely believed half-truths about customers that are presumed during strategy formulation and regularly exposed during strategy execution.

1. http://flickr.com/photos/sovietuk/1878443254/
Half-Truths About Customers During Strategy Formulation
Exposed During Strategy Implementation

2. http://flickr.com/photos/81869139@N00/304804805/
Half-Truth 1 :Customers are in blind love with their brands.
Will move to another product category or product mix with the brand

3. Half-Truth 2 :Customers come as a marriage gift or dowry.
If a company acquires a brand they will acquire all the customer relationships

4. Half-Truth 3 :Customers love big size.
Customers of a small brand will feel priveleged to join the fold of a big brand

5. http://flickr.com/photos/mareen/752734261/
Half-Truth 4 :Customers love siblings , cousins etc.
Customers loyal to a brand, will be inclined to buy other company brands

6. Half-Truth 5 :Customers are bozos.
Build it, they will come

7. http://flickr.com/photos/fatty_cyp/1478981571/
Half-Truth 6 :Customers love a brand more,
more than the brand loves the customer.

8. http://flickr.com/photos/daisybaxter/2715626440/
Half-Truth 7 :Customers are sitting ducks.
They are just dying for someone to cross sell & up sell

9. Half-Truth 8 :Customer is a moron, she is not my wife

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