Uses and gratification

1. Evaluation: How did my
contents page
attract/address the
audience?
Sarah Dick

3. Naomi Wolf
• Naomi Wolf wrote the novel, The Beauty Myth,
which refers to the way in which females are
portrayed through images set by the media. On
my contents page, I think I contradict Wolf’s
theory as the females that are used in the photo
are seen thin and pretty whereas Wolf’s thinks
all kinds of women should be shown on the front
cover to not discriminate against people.

4. Marjorie Ferguson and Trevor
Millum
• Marjorie Ferguson focuses on female facial
expressions whereas Trevor Millum focuses on
male expressions. The second image from the top
shows a male and female, the female is seen with
a smile on her face known as the super smile and
the male is seen with a serious and solemn face
reffered to as a practical or seductive facial
expression. The next image down shows a female
with a smile and her hands rested on her head
which has influence of Millums theory of carefree
but also the super smiler.

5. Marjorie Ferguson and Trevor
Millum
• The third and fourth image down shows a female
with a slight smile which Marjorie Ferguson would
classify it under a chocolate box inferring that there
is a slight smile with lips closed. The next image
shows a medium shot of a male looking into the
distance laughing which could be a mixture of a
comic and carefree expression. The image third
from the bottom is another super smile as you are
able to see her teeth. The two male images at the
bottom are shown to be catalogue and practical due
to the serious facial expressions of both models.