More Related Content Similar to Michigan Auctioneers Social Media Presentation (20) Michigan Auctioneers Social Media Presentation9. AUDIENCE
• Helps shape your product and placement
• Easily gathered through a variety of sources
* Facebook Insights
* Google Analytics
* Pinterest Analytics
• Start collecting demographics & psychographics
* Satisfaction Surveys - SurveyMonkey or FB plugins
11. STRATEGY
G.E.R.M. - shapes your price point for budget
Goals
Execution
Response
Measurement
- Set attainable goals for social media
- How do you want to do it?
- Plan your responses and timing
-Track feedback/analytics
13. STRATEGY
Implement, Test & Tweak
• Set a timeline to your campaigns
• Deadlines to revisit the overall strategy
• Make tweaks and implement it
17. CONTENT
Match Content To Medium Strengths’
•Videos great onYouTube, FB, Instagram
•Videos not great on Twitter or Pinterest
19. Last Words & Thoughts
• G.E.R.M. is good
•Work with the strengths of the medium
• Do what you are comfortable with
• Check out resources in packet