Using Facebook For Your Business

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Using Facebook For Your Business

  1. 1. Facebook For Your Business Corey Lark, Director of Digital Communications @CoreyLark @OpenChannelsPR #OCGfacebook
  2. 2. FACEBOOK?
  3. 3. QUICK STATS• 845 million active monthly users• One out of every 11 Internet visits• One out of every five page views• 50% of people follow brands in social media
  4. 4. SMALL BUSINESSES• Why small businesses leverage social media? • Inexpensive • Connecting with customers • Visibility / awareness • Self-promotion
  5. 5. CREATE YOUR PAGE• Must have personal Facebook profile• Create a Page – bottom of your Home page
  6. 6. CREATE YOUR PAGE• Don’t worry, you are able to change this later• Next, it will walk you through step-by-step
  7. 7. WHAT’S NEXT?
  8. 8. 1. DEFINE YOUR GOALS• Collaborate with client and/or team to determine and agree upon goals • Revenue • Growth • Exposure/Awareness • Traffic • Impressions• Set SMART goals • Specific, Measurable, Attainable, Realistic, Timely
  9. 9. 2. ESTABLISH YOUR VOICE• Personality characteristics• What would he or she say?• What can people expect from him/her?• Who does he or she remind us of?
  10. 10. 3. DEVELOP STRATEGY• Timeline• Roles• Listen• Look and Feel• Content• Content Calendar
  11. 11. 4. LAUNCH EFFORTS• Best times to post (when you eat)• Original content• Short Facebook posts• Call to action• Mix it up – photos, videos
  12. 12. 5. MAINTAIN/MANAGE• ENGAGE • Participate in two-way dialogue with your community/followers• Provide relevant content• Add value to your community
  13. 13. 6. MONITOR, MEASURE, REPORT• Monitor/Measure • Likes • Comments • Click-thrus • Shares • Impressions • Demographics• Capture/communicate success stories
  14. 14. 7. REVIEW, REFINE, REVISIT • What worked well? What didn’t? • What helped contribute to success (title, keywords, links, etc.)? • Measure results vs. objectives • Why did we succeed or fall short? • Adjust strategies and measures • Test new ideas
  15. 15. 8. REPEAT• Learn from it• Keep going!
  16. 16. TIMELINE FOR BRANDS
  17. 17. TIMELINE FOR BRANDS1. Update your cover photo to reflect your brands goals • 851 pixels wide by 315 pixels tall • Aviary Photo Editor app on Facebook
  18. 18. TIMELINE FOR BRANDS2. Don’t forget about the profile pic! • 160 x 160 pixels
  19. 19. TIMELINE FOR BRANDS3. Personalize the Views and Apps section • No more default landing pages • ShortStack, Offerpop
  20. 20. TIMELINE FOR BRANDS4. Pin and Highlight key content
  21. 21. TIMELINE FOR BRANDS4. Integrate apps that drive Timeline engagement
  22. 22. TIMELINE FOR BRANDS5. Make creative use of Timeline milestones • Help fans connect with and participate in your company/brands historySource: MarketingProfshttp://www.marketingprofs.com/articles/2012/7908/six-ways-brands-are-optimizing-facebook-timelines?adref=nlt051512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=content&utm_content=article
  23. 23. twitter.com/openchannelspr twitter.com/coreylark facebook.com/openchannelsgroupwww.openchannelsgroup.com

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