1.
5 Marketing Tools to Boost ROI
Whitney Johnson
President, BookBottles
@wnjohnson

2.
PART 1
Why we’re having this conversation

3.
TECHNOLOGICAL REVOLUION

4.
Source: Contently Marketing

5.
PART 2
Marketing keys to success

6.
KEYS TO SUCCESS
1. Know Your Audience
2. Define Your Objectives & Goals
3. Be Consistent
4. Provide Expectations
5. Measure

7.
PART 3
Putting it into action through tools

8.
CRM/SEGMENTATION
1

9.
CRM/SEGMENTATION
1

10.
Email/Text Message Marketing
2

11.
SOCIAL MEDIA
3

12.
BUILD A PRESENCE
1. Create your pages
2. Invite people to like/follow you
3. Like and follow others
4. Consistently post relevant content
5. Listen/engage with your audience

13.
Source: Hubspot Blog

14.
Source: Hubspot Blog

15.
4 QUICK TIPS
1. Use organic posts to engage
2. Use ads to boost awareness
3. Use custom audiences
4. Use strong CTAs
5. Use visuals

16.
STREAMING
4

17.
Published Feb 27, 2016

18.
Published Feb 27, 2016

19.
AFFILIATE LINKS
5

20.
MARKETING TOOLS
1. CRM/Segmentation
2. Personalized Email/Text
3. Social Media
4. Live Streaming
5. Affiliate Links

21.
Q & A

22.
Thank You
Whitney Johnson
President, BookBottles
@wnjohnson