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NCB Show 2016 - 5 Marketing Tools to Boost ROI

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You can create great promotions without knocking dollars off the price of your food and drink items. But what tools are the best to use to get your promotions in front of your ideal guests? Join marketing maven Whitney Johnson as she discusses the best marketing tools to get your promotions in front of the right people at the right time in the right place.

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NCB Show 2016 - 5 Marketing Tools to Boost ROI

  1. 1. 5 Marketing Tools to Boost ROI Whitney Johnson President, BookBottles @wnjohnson
  2. 2. PART 1 Why we’re having this conversation
  3. 3. TECHNOLOGICAL REVOLUION
  4. 4. Source: Contently Marketing
  5. 5. PART 2 Marketing keys to success
  6. 6. KEYS TO SUCCESS 1. Know Your Audience 2. Define Your Objectives & Goals 3. Be Consistent 4. Provide Expectations 5. Measure
  7. 7. PART 3 Putting it into action through tools
  8. 8. CRM/SEGMENTATION 1
  9. 9. CRM/SEGMENTATION 1
  10. 10. Email/Text Message Marketing 2
  11. 11. SOCIAL MEDIA 3
  12. 12. BUILD A PRESENCE 1. Create your pages 2. Invite people to like/follow you 3. Like and follow others 4. Consistently post relevant content 5. Listen/engage with your audience
  13. 13. Source: Hubspot Blog
  14. 14. Source: Hubspot Blog
  15. 15. 4 QUICK TIPS 1. Use organic posts to engage 2. Use ads to boost awareness 3. Use custom audiences 4. Use strong CTAs 5. Use visuals
  16. 16. STREAMING 4
  17. 17. Published Feb 27, 2016
  18. 18. Published Feb 27, 2016
  19. 19. AFFILIATE LINKS 5
  20. 20. MARKETING TOOLS 1. CRM/Segmentation 2. Personalized Email/Text 3. Social Media 4. Live Streaming 5. Affiliate Links
  21. 21. Q & A
  22. 22. Thank You Whitney Johnson President, BookBottles @wnjohnson

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