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5 Marketing Tools to Boost ROI
Whitney Johnson
President, BookBottles
@wnjohnson
PART 1
Why we’re having this conversation
TECHNOLOGICAL REVOLUION
Source: Contently Marketing
PART 2
Marketing keys to success
KEYS TO SUCCESS
1. Know Your Audience
2. Define Your Objectives & Goals
3. Be Consistent
4. Provide Expectations
5. Measure
PART 3
Putting it into action through tools
CRM/SEGMENTATION
1
CRM/SEGMENTATION
1
Email/Text Message Marketing
2
SOCIAL MEDIA
3
BUILD A PRESENCE
1. Create your pages
2. Invite people to like/follow you
3. Like and follow others
4. Consistently post relevant content
5. Listen/engage with your audience
Source: Hubspot Blog
Source: Hubspot Blog
4 QUICK TIPS
1. Use organic posts to engage
2. Use ads to boost awareness
3. Use custom audiences
4. Use strong CTAs
5. Use visuals
STREAMING
4
Published Feb 27, 2016
Published Feb 27, 2016
AFFILIATE LINKS
5
MARKETING TOOLS
1. CRM/Segmentation
2. Personalized Email/Text
3. Social Media
4. Live Streaming
5. Affiliate Links
Q & A
Thank You
Whitney Johnson
President, BookBottles
@wnjohnson

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