Slides from National eXtension Conference presentation on Pinterest.

2. By the
Numbers

4. BASIC CONCEPTS
Pinterest
Board
Pin
Pin
Board Pin1 account
350 boards 100,000 pins

7. Picture from a
website or
uploaded
User who
pinned and
their
comments
Possible
related
content
Shows
pins on
the
same
board
as
current
pin for
original
pinner
Pins
from
the
same
websit
e that
are
somew
here
on
Pintere
st

10. Simple ACCOUNT STATS
on Pinterest
Number
of
Boards
Numbe
r of
Pins
Numbe
r
Followe
rs

11. Simple BOARD STATS on
Pinterest
Simple PIN STATS on Pinterest
Followers on a Single
Board
Re-Pins and Likes
on a single Pin

12. On Pinterest
Boosts
1. Make sure your pin takes a
user DIRECTLY to the
website (not the parent or
top level page)
2. Images on your pages are
IMPORTANT, use Pinterest
to test
3. Use “ALT” tag on your
images as descriptors those
often auto-populate the text
description on a pin
4. Add a rich text description
with good information that
includes what the picture is
in relation to your message
5. Advertise your new pins on
your other Social Sites

13. Set Expectations
 What are you trying to do?
 Boost followers
 Boost repins
 Boost traffic to your
external site

14. Serious Players –
Digging into Pinterest

15. 3rd Party Analysis

18. •Pins: Images pinned from your site.
•Pinners: How many people are pinning images from your website.
•Repins: Which pins originating from your site are being repinned.
•Repinners: The number of visitors repinning your pins.
•Impressions: How often your pins are shown on Pinterest.
•Reach: How many unique visitors saw your pins.
•Clicks: How many times users click on your website.
•Visitors: How many visitors clicked through to your website from Pinterest.
•Most Recent Pins
•Most Repinned
•Most Clicked
Things to Track……
Photo: Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0) Chip Tracking Harry.jpg" by Setterman
http://www.flickr.com/photos/heartlandsetters/5307188566/in/photostream/

19. Google Analytics
Source: 4 Tools for Pinterest Analytics and Monitoring
http://www.wordstream.com/blog/ws/2012/05/07/pinterest-analytics-tools