Intro To Pinterest For Car Dealers

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Christine Rochelle, VP Operations of PCG Digital Marketing, explains the basics of Pinterest for car dealers and how to use it in your digital marketing mix.

Published in: Automotive, Business, Technology
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Intro To Pinterest For Car Dealers

  1. 1. Christine RochelleVP OperationsPCG Digital MarketingPinterest.com/pcgdigitalChristine@PCGmailer.comChristineRochelle.com
  2. 2. Goals• What exactly is Pinterest?• Pinterest for Business• Pinning Dos and Donts• How Pinterest = Traffic
  3. 3. What is Pinterest?= A virtual pinboard= 11.1 million visitorsstrong= 60% female users= Drives the most websitereferral traffic
  4. 4. Pinterest VocabularyPin – image or video you like on theInternet, or want to upload directly toPinterestBoard – categorized virtual bulletinboards that display pinsRe-pin – adding another users pin onyour boardLike & Comment – other ways toengage with pins without adding toboards
  5. 5. Pinterest is not about what you do at your business, but why you do it.
  6. 6. Set up your profile:1. Pick your business name2. Add your website and socialaccounts3. Include a short description
  7. 7. Create your boards:1. Describe your office culture in 6 words = 6 boards2. Include descriptions for each board3. Add the “pin it” button in your browsers toolbar and pin photos from yourwebsite4. Check your existing footprint: http://pinterest.com/source/yourwebsite.com/
  8. 8. Pinterest Images 101:1. Eye-catching, beautiful images2. Broad interest3. Tutorials & How Tos
  9. 9. Pin captions:1. Add a dollar sign ($25) forprice overlay2. Put the image into context3. Add keywords to get found
  10. 10. Find followers:Do a search for your townNJ, New Jersey, Eatontown, Eatontown NJ,Jersey Shore, JerseyClick on “People”Follow all boards
  11. 11. Follow others and engage with their pins.Dont be self-promotional. Pinterest is forfun and inspiration.Be careful of copyright laws.
  12. 12. Track results!Google Analytics will show referral traffic.Drill down to see most popular pins.Compare engagement with similar users.Track popular pins and interest.
  13. 13. Final ThoughtsPin compelling contentfrom your website, but pinwisely.Follow proper Pinterestetiquette.Engage with users with re-pins, likes, and comments.
  14. 14. www.youtube.com/user/CLRochell www.AutoCon2012.com
  15. 15. Christine RochelleVP OperationsPCG Digital MarketingPinterest.com/pcgdigitalChristine@PCGmailer.comChristineRochelle.com

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