1. KEDIKE is an African love song by a talented
Nigerian musician Chidinma who does not only
send her message through her lyrics but also
through her music video which I will be
analysing using the key approaches to media
studies.
http://www.youtube.com/watch?v=4N2my7aSjlM
2. Chidinma(the musician)
The Director
The Casting Director
The Editor
The Costume Designer
The Make-up Artist
The Camera Crew
The Production Manager
The Cast
3. The main message the video sends out is that of a woman’s natural
beauty. The absence of artificial make-up and accessories in the looks of
the musician makes her viewers understand that a woman is still
beautiful without those and will still get what she wants.
The music video vastly portrays African tradition in different ways,
starting from its setting to their activities. Her lover does not come into
the house to visit her as this is wrong in African culture if the couple are
not married.
The natural setting of the video shows how natural her feelings are
towards her lover.
4.
As observed in the music video apart from her lover the
rest of the cast are all from the female gender, this gives
the impression that she’s gender biased.
She has a lover who is the only guy in the story which
leaves the rest of the cast that are women without partners.
This tells the viewers that she cares less about the feelings
of her friends but cares most about hers.
ETHICAL ISSUES CONCERNING THE MUSIC
VIDEO
