Cluster Manger/Area Head ICICI Bankltd

1. CURRICULUM VITAE
Name: Mr. SANTANU GOSWAMI
Contact No-: 0361,2330609(Res)
(Mobile)-09854058808.
E-Mail: santanu70in@yahoo.com
CAREER OBJECTIVES
Seeking long term association with a growing organization where I can contribute for the growth of the
organization and cherish the learning opportunities invariably associated with it.
EXPERIENCE
Total 20 years
PROFESIONAL EXPERIENCE
From 1st August 2014 till December 2015. Worked with The Industrial Co-operative Bank Ltd, as
Branch Banking Head..
The job involved
The Industrial Co-operative Bank Ltd is a 61 year old co-operative bank headquartered at Guwahati. The
Bank has branches spread across the city and is categorized as an Urban Co-operative Bank.
Work with other top-tier executives to oversee the operations of the bank. Establish new business
contacts, interact with clients, and recruit employees. Develop strategic marketing and sales plans to
boost profits and efficiency.Also coordinate the efforts of various departments, such as legal, finance,
marketing, and sales, to meet the organizational goals. Oversee other managers and department heads.
Worked with ICICI Bank Ltd from September 2003 To July 2014:
September 2003 to April 2006 : Branch Manager
Role :
Job Profile and Achievments from 2003 at ICICI Bank
Drive for S/B ,C/A,NRI account through the Branch Staff , BDE and also passing the Leads to the sales
Team.
Drive for FD ,Fee income(LI,GI,Gold,Forex,Mutual Fund,) ,
Drive for Asset products of ICICI Bank through the Asset Desk Managers .
Deposit mobilization from TASC customers and to maintain an excellent relation with them.
Drive for CASA.
Operational activities of branches with the Branch Operation managers reporting.
From September 2003 looked after entire operations/sales of the Standalone Branch Guwahati,(overall
incharge of the entire operations/sales of the branch and Extension counter branch where retail deposit
was 310 crores).Branch had a growth from 75 crs to 310 crs more than 300% on GL from the time I

2. joined in. Saving accounts base of 42,000 customers(The S/B account base increased from 7000 to
42000) Total staff reporting was 35.
Achieved 300% of target .. Audit rating outstanding ,.Operations excellence, Implementation of 5s .Went
abroad for the best Bank Assurance branch awards on Life Insurance ,Mutual Funds .Got the best branch
(Main and EC) Guwahati pan India on Life Insurance for the year 2005-06.The Branch was upgraded to A
category FY05-06 .Branch was Executive Directors club member during my tenure.
Achivments :
April 2006 to May 2008 : Senior Branch Manager
Role :
Achivments :
Was posted at Jamshedpur Branch as Senior Branch Manager,Biggest A+ category branch in East with
retail deposit of 530crs .The total customer base of Jamshedpur branch was 80,000 .Achievements- 5
star audit rating (91% branch got on Audit.) Best A+ category branch qualified for
switzerland/Europe/Egypt and other contests on Life Insurance Contest .
Branch also qualified for NO 1 position on the FD contest.
Branch has achieved 500% of target on Forex and Demat Desks 2006-07 .
Branch has achieved 200% target on Fee income .Deposit base of branch has increased by 120 crs
Branch qualified for the best A+ category branch in East on Deposits, Audit excellence ,Fee
income,Forex,Channel Migration FY06-07.
Posted to Guwahati ICICI Tower Branch at Guwahati Fancy Bazar as Senior Branch Manager from July
07 .
Branch GL was 80 crs on March 08 which started on July 07.Won the best branch with outstanding
performance PAN INDIA in the Millennium Contest for Fixed Deposit /SB account from August07 to
November07 .On September 07 went to Europe for Winning the Hall of Fame contest on Mutual Fancy
Bazar Branch.
Posted to Shillong branch as Chief Manager wef May08 to April 09.
May 2008 to June 2009 : Chief Manger
Role :
Posted to Shillong branch as Chief Manager wef May08 to April 09.Won all contest on Life Insurance
Achivements :
July2009 to March 2012 : Cluster Manager.
Role :
Achivements :
When posted as Cluster Manager Jorhat Circle with 12 branches reporting to me with main focus area
on CASA and Fee from the branches from April 09.It was the best Cluster in CASA and Fee in the region.
Was posted as AreaHead/Cluster Manager Shillong from May 2010.
April 2012 to July 2014 : Manager , Commercial Banking
Role :
Achivements :
Posted at Guwahati at Goverment banking department from April 2012 .
Job Profile- To bring synergy with branch banking vintage people where picked from retail to bring
synergy where I was the only person from retail background to bring the synergy.

3. Looked after the total branches to do Goverment business throughout North East .Every branch was
given a target to bring CASA from Government departments.Average CASA was 180 crs which was
garnered from various departments.Worked with ICICIBANK till july 2014
Summary
From September 2003,worked at ICICI BANK as Branch Manager Guwahati till April 2006 with extension
counter reporting to me.From April 2006 posted to Jamshedpur branch as Senior Branch Manager with
extension counter reporting.Transferd to Guwahati Fancy bazar branch on June 2007 . Posted at Shillong
branch from May 2008 as Chief Manager.Was posted as Cluster Manager Jorhat Circle with 12 branches
reporting since April 2009.Was posted as Cluster Manager Shillong Circle from May 2010.Was posted at
Guwahati at Goverment banking department from April 2012 till the last woking day at ICICI Bank ltd.
Job Profile and Achievments from 2003 at ICICI Bank
Drive for S/B ,C/A,NRI account through the Branch Staff , BDE and also passing the Leads to the sales
Team.
Drive for FD ,Fee income(LI,GI,Gold,Forex,Mutual Fund,) ,
Drive for Asset products of ICICI Bank through the Asset Desk Managers .
Deposit mobilization from TASC customers and to maintain an excellent relation with them.
Drive for CASA.
Operational activities of branches with the Branch Operation managers reporting.
From September 2003 looked after entire operations/sales of the Standalone Branch Guwahati,(overall
incharge of the entire operations/sales of the branch and Extension counter branch where retail deposit
was 310 crores).Branch had a growth from 75 crs to 310 crs more than 300% on GL from the time I
joined in. Saving accounts base of 42,000 customers(The S/B account base increased from 7000 to
42000) Total staff reporting was 35.
Achieved 300% of target .. Audit rating outstanding ,.Operations excellence, Implementation of 5s .Went
abroad for the best Bank Assurance branch awards on Life Insurance ,Mutual Funds .Got the best branch
(Main and EC) Guwahati pan India on Life Insurance for the year 2005-06.The Branch was upgraded to A
category FY05-06 .Branch was Executive Directors club member during my tenure.
Was posted at Jamshedpur Branch as Senior Branch Manager,Biggest A+ category branch in East with
retail deposit of 530crs .The total customer base of Jamshedpur branch was 80,000 .Achievements- 5
star audit rating (91% branch got on Audit.) Best A+ category branch to qualify for Switzerland on Life
Insurance Contest .
Branch also qualified for NO 1 position on the FD contest.
Branch has achieved 500% of target on Forex and Demat Desks 2006-07 .
Branch has achieved 200% target on Fee income .Deposit base of branch has increased by 120 crs
Branch qualified for the best A+ category branch in East on Deposits, Audit excellence ,Fee
income,Forex,Channel Migration FY06-07.
Posted to Guwahati ICICI Tower Branch at Guwahati Fancy Bazar as Senior Branch Manager from July
07 .
Branch GL was 80 crs on March 08 which started on July 07.Won the best branch with outstanding
performance PAN INDIA in the Millennium Contest for Fixed Deposit /SB account from August07 to
November07 .On September 07 went to Europe for Winning the Hall of Fame contest on Mutual Fancy
Bazar Branch.
Posted to Shillong branch as Chief Manager wef May08 to April 09.
When posted as Cluster Manager Jorhat Circle with 12 branches reporting to me with main focus area

4. on CASA and Fee from the branches from April 09.It was the best Cluster in CASA and Fee in the region.
Was posted as AreaHead/Cluster Manager Shillong from May 2010.
Posted at Guwahati at Goverment banking department from April 2012 .
Job Profile- To bring synergy with branch banking vintage people where picked from retail to bring
synergy where I was the only person from retail background to bring the synergy.
Looked after the total branches to do Goverment business throughout North East .Every branch was
given a target to bring CASA from Government departments.Average CASA was 180 crs which was
garnered from various Government departments.Worked with ICICIBANK till july 2014
Worked with AVIVA LIFE INSURANCE as Branch Manager Guwahati from December 2002 started the
Branch at Guwahati.
The Job Involved
To act as a profit center head for the branch & report to the Regional Manager
Was responsible for Recruiting / Training / Motivating a team of Sales Managers who in turn managed a
team of Insurance Advisors.
Ensure that business objectives (Targets) are met both in terms of income generation as well as number
of policies.
Feedback on products / processes to help effect qualitative changes leading to process improvements /
faster turnaround times / increased sales.
Ensure regular agent interface to keep abreast of performance, recognize training needs / sales support
required & take proactive action which involved -
Monitoring a large team of Advisors to achieve there business targets across the whole product range.
To ensure continuous recruiting of advisors.
Motivating the Advisors as to them achieving there targets is the key focus.
Managing the Administration and operations of the Branch.
Started the Branch at Guwahati.
Worked with Enbee Advantage Services ltd .( A part of Nava Bharat Group of News Papers) as a Branch
Manager North East operations since January 1999 to December 2002 .
The Job Involves
Independent charge of North East to market Enbee Advantage Cards through a team of Territory
Managers, sales Executives and franchises.
Develop the trade members through close monitoring, regular coaching and motivating them so as to
use them as an effective marketing tools.
Identifying new market segment and developing marketing strategies to tap the segment every month.
Training ,Recruiting , Managing top of line sales force.
Monitoring customer service operations with strong focus on customer satisfaction and implementing
customer retention strategies.
Event marketing and organizing events for the card members.
Training and motivation of executives and franchises.
Monthly Review of TM, Executives performance.
Develop long term and annual marketing strategy and plans with a clear projected sales and revenue
forcast.

5. Opened the branch for North East and looked after the initial Recruitment of Manpower and brand
positioning .
Marketing of Surya oil (Soya and Mustard Oil) ensuring in shop visibility and distribution.( which is an
additional responsibility.)
.Experience Gained-Experience in selling intangible/conceptual product/services to target clients
Accomplishments-Selected as Best Branch Manager for Two consecutive years out of 24 branches of
Enbee throughout India.
Worked with Money craft Plantations Ltd. as Divisional Manager (sales), North East from May 1995 to
January 1999.
The Job Involved
Marketing of financial service through a team of dedicated sales executives and agents.(Hard core sale
of Financial Product)
Recruiting, training and motivating a team of agents through out North-east.
Planning & conducting feasibility studies and implementing various schemes.
Regular scanning of the brands dynamic external and internal environment and developing competitive
strategies.
Marketing of Sun Craft (Sunflower oil), & controlling the channels of distribution
Coordinating with advertising/events agencies to ensure effective communication of the brand
positioning.
Worked with Sterling Holiday Resorts (India) Ltd as sales Executive from July 1994 to April 1995 at
Guwahati branch.
The Job Involved.
Marketing of time-share to individuals and corporate clients.
Worked with Blow Plast Ltd. (Moderna Division) as sales officer from September 1993 to July 1994 in
Guwahati branch.
The Job Involved
Handling Dealer Network.
Appointment of dealers in various places of North-East
Worked with Modi GBC LTD as sales Executive from February 1992 to September 1993 in Guwahati
branch.
The Job Involved
Handling dealer network and institutional sales of lamination and binding machines.
Organizing demonstration of products to Key customers.

6. Worked with Modi Xerox Ltd as Float from December 1990 to June 1991 in Guwahati branch.
The Job Involved
Direct marketing of Xerox machines.
Professional Qualification
LLB from Gauhati University
PGDMM from IGNOU.
AMFI Certified
Academic qualifications
HSLC from Donbosco School Guwahati with 1st Division and Letter.Year 1984.Secondry education board
Assam.
HS (Science) from Arya vidyapeeth College
BACHELOR of Arts from Arya vidyapeeth College with Economics ( Major) and Statistics
EXTRA CURRICULAR ACTIVITIES
Dramatics : Participated in many dramas at School and College level.
Debating : Actively involved in debates and extempore competitions at School and
College level.
SKILLS-
Excellent management, Team Building
Networking,Negotiation&influencing,Innovation,Planning,Presentation, Convincing ability and Team
Building
PROFESSIONAL TRANING
Attended Various professional trainings conducted by ICICI Bank and where training is a continuous
process.
Attended seminar and Workshop Blue print for Success by Internationally famous educator and
Motivator Shiv Khera at Delhi.
Went to Mauritius to participated at Made In India Show organised by CII on July 1997.
Attended a Legal Training Course organized by Law Research Institute ,Eastern Region.

7. PERSONAL DETAILS
Fathers Name & Address: Dr. P.K.Goswami, MS, FICS
Suniti Villa 4th Bye Lane
Mathura Dwarka Path,
Dispur, Guwahati-781006
Assam.
Wife- Doctor (Eye Specialist)
I hereby do certify that the aforesaid details are correct to the best of my knowledge and belief. And
further details required will be provided on request.
(SANTANU GOSWAMI)