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Samsung Mobile Content Strategy Sample

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When you understand your audience and business, content strategy comes easily. Keep it simple, concise, and friendly.

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Samsung Mobile Content Strategy Sample

  1. 1. Content Strategy for Samsung Mobile Making tech specs simple, concise, and friendly.
  2. 2. Shawn Roe Content Strategist UX Designer @kunostories Portfolio: vultor.com/portfolio
  3. 3. Samsung Telecommunications Korean company. One of 5 companies under Samsung Electronics. … which is under the Samsung Group
 - does construction, shipbuilding, fashion, insurance… everything. As of 2012, the largest manufacturer of devices running Google Android with a 46% market share.* * http://www.androidauthority.com/samsung-double-market-share-141585/
  4. 4. Samsung v Apple Make every possible phone for every possible market. Make the “best” possible phone (now in 2 sizes).
  5. 5. My Task Create online copy content to be as creative as possible. Make the ad copy more interesting and appealing. …for multiple, niche-targeted products.
  6. 6. But there’s a fine line between… creative crazy!&
  7. 7. Content Strategy Simple, Concise, and Friendly.
  8. 8. Copy Edit This Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you vividly record your special, fun moments that can’t completely be shown just with a photo by making your photos move. Creating Animated Selfie(GIF) on your Galaxy A5 is a breeze. Share your GIFs immediately via SNS and show off your awesome selfies to your friends.
  9. 9. Fewer words = Better. Concise
  10. 10. Use Adjectives & Adverbs Sparingly Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you vividly record your special, fun moments that can’t completely be shown just with a photo by making your photos move. Creating Animated Selfie (GIF) on your Galaxy A5 is a breeze. Share your GIFs immediately via SNS and show off your awesome selfies to your friends.
  11. 11. Already better. Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you record your moments that can’t be shown just with a photo by making your photos move. Creating Animated Selfie (GIF) on your Galaxy A5 is a breeze. Share your GIFs via SNS and show off your selfies to your friends.
  12. 12. K.I.S.S. = Keep it simple stupid. Simple
  13. 13. Check for Awkward Language Want to add fun to your selfies? The Galaxy A5’s Animated Selfie lets you record your moments that can’t be shown just with a photo by making your photos move. Creating Animated Selfie (GIF) on your Galaxy A5 is a breeze. Share your GIFs via SNS and show off your selfies to your friends.
  14. 14. Use the voice of your audience. Friendly
  15. 15. Content Strategy Who’s my audience? How will they use my product/service?
  16. 16. Gender Age Range Female Male 19 ~ 25 26 ~ 35 55% 45% 33% 27% Population Info • Prefer Simple yet Sophisticated Design • Always stay logged onto SNS • Love to share status or pictures through SNS • Often take ‘Selfie’ alone or with friends Target User Personality
  17. 17. Simple. Concise. Friendly. • record moments that can’t be shown just with a photo • make your photos move. • is a breeze • Share GIFs via SNS and show off to friends. = need more than 1 photo
 
 = animated = easy, automatic = sharable
  18. 18. Result Sometimes you need more than one photo to show what's going on. The Galaxy A5’s Animated Selfie lets you record those longer moments by snapping up to 20 continuous photos and automatically creating a sharable GIF instead of a movie.
  19. 19. Thank you. Content Strategist UX Designer @kunostories Portfolio: vultor.com/portfolio Shawn Roe

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