1. The Digital Space
Sam (Intern)
6th February 2014

2. Introduction
Our Objective
- To provide an overview of the Digital Space in SEA.
- To identify and characterize the most important slice within this Digital Space.
© 2014 Egon Zehnder
2

3. Agenda
1
Defining Digital
2
Exploring the “Digital Space”
3
E-Commerce in South East Asia
4
E-Commerce Talent Pools
5
Candidate Snapshot
6
Potential Clients
7
Q&A
© 2014 Egon Zehnder
3

4. Defining Digital
“Digital space is often viewed as a model of physical space, where every
piece of digital information can and should be tied to a specific physical
location… The digital medium allows for the construction of parallel
digital spaces, for time travel and personal views.”
(Source: Swedish Institute of Computer Science)
- “Digital space” as a model for “Physical space”
- The existence of parallel “Digital spaces”
© 2014 Egon Zehnder
4

5. Exploring the “Digital Space”
The Digital Space
Digital Innovation
Big Data
Digital Engagement
Social Networking
Search Engines
E-Commerce
(Source: McKinsey & Company)
© 2014 Egon Zehnder
5

6. © 2014 Egon Zehnder
6

7. © 2014 Egon Zehnder
7

8. Exploring the “Digital Space”
The Digital Space
Digital Innovation
Big Data
Digital Engagement
Social Networking
Search Engines
E-Commerce
(Source: McKinsey & Company)
© 2014 Egon Zehnder
8

9. E-Commerce in South East Asia
Internet Penetration in SEA
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Singapore
Vietnam
Thailand
Indonesia
(Source: World Bank )
2004 2005 2006 2007 2008 2009 2010 2011 2012
© 2014 Egon Zehnder
9

10. E-Commerce in South East Asia
Million
Internet Users in SEA
100
90
80
70
60
30
Singapore
Vietnam
Thailand
Indonesia
20
(Source: Euromonitor)
50
40
10
0
2011
2016
Total: 118 million users in 2011 205 million users in 2016
© 2014 Egon Zehnder
10

11. E-Commerce in South East Asia
E-Commerce Revenue in SEA
2011
Singapore
Indonesia
Thailand
(Source: Euromonitor)
2016
0
100 200 300 400 500 600 700 800 900 1,000
USD Million
© 2014 Egon Zehnder
11

12. E-Commerce Talent Pools
B2B
B2C
C2C
Mixed
© 2014 Egon Zehnder
12

13. © 2014 Egon Zehnder
13

14. © 2014 Egon Zehnder
14

15. E-Commerce Talent Pools
B2B
B2C
C2C
Mixed
© 2014 Egon Zehnder
15

16. E-Commerce Talent Pools
Qoo10
Regional Offices: Singapore (Focus); Malaysia; Indonesia
ALEXA Ranking: 15 (Singapore)
Transactions Processed: USD $125 Million (Singapore; 2013)
Areas of Interest:
- Currently owned by Giosis Pte Ltd, a joint venture company formed with eBay and founder Ku
Young Bae.
- Reportedly transacted a total of USD $224 Million in SEA region (2012).
- Success has been attributed to its variety of payment options and frequency of discounts.
© 2014 Egon Zehnder
16

17. E-Commerce Talent Pools
Tokobagus
Regional Offices: Indonesia
ALEXA Ranking: 12
Transactions Handled: USD $24.6 Million (2010)
Areas of Interest:
- Won awards for their efforts in e-commerce: ranging from “Best Marketing Campaign” to
“Best Interface”.
- Up to 7000 new classifieds are published daily, with 10 million Indonesian visitors monthly.
© 2014 Egon Zehnder
17

18. E-Commerce Talent Pools
Lazada
Regional Offices: Vietnam (Focus); Indonesia ; Thailand; Philippines
ALEXA Ranking: 38 (Vietnam)
Transactions Handled: USD$20 million (Vietnam; 2012)
Areas of Interest:
- Significant efforts have been made towards providing valuable customer service.
- One of Vietnam’s first e-commerce companies to implement an app for mobile shopping.
© 2014 Egon Zehnder
18

19. E-Commerce Talent Pools
Tarad
Regional Offices: Thailand
ALEXA Ranking: 55
Transactions Handled: N.A.
Areas of Interest:
- Originally founded by Pawoot Pongvitayapanu and eventually acquired by Rakuten.
- Most recently made the foray into m-commerce through its partnership with Line.
© 2014 Egon Zehnder
19

20. Candidate Snapshot
Eric Huân Bui-Quang
Vietnam
Education
1) University of Western Ontario – Richard Ivey School of Business
2) McGill University
Previous Experience
1) Business Development Manager ; Head of Customer Service- Lazada.vn
2) Project Manager- Intelerad Medical Systems
3) Software Developer- Miranda Technologies
- Currently the Regional Head of Customer Service SEA- Lazada Group.
- In charge of the development of Customer Service strategies across the SEA region.
- Responsibilities also include the management of sales initiatives throughout SEA.
© 2014 Egon Zehnder
20

21. Candidate Snapshot
Pawoot (Pom) Pongvitayapanu
Thailand
Education
1) Chulalongkorn University
2) Rangsit University
Previous Experience
1) Assistant Mobile Portal & Commerce Manager- Hutchison CAT Wireless Multimedia
2) Business Development & Webmaster- Ad Venture (Shin Corporation Group)
- Currently the Managing Director and Founder- Tarard.
- Also the Founder and Director- Zocial.
- As well as President and Founder- Thai E-Commerce Association.
© 2014 Egon Zehnder
21

22. Candidate Snapshots
Insights
© 2014 Egon Zehnder
22

23. Potential Clients
Media
Communications
Technology
Venture Capital
© 2014 Egon Zehnder
23

24. © 2014 Egon Zehnder
24

25. © 2014 Egon Zehnder
25

26. Potential Clients
Media
Communications
Technology
Venture Capital
© 2014 Egon Zehnder
26

27. Potential Clients
SPH
C-Level Executive: Alan Chan (CEO)
POI: Low Huan Ping (Executive VP; Technology)
Revenue: SGD $1239.5 million (2013)
Areas of Interest:
- Acquired “SgCarMart” for SGD $60 Million and was lead investor for “Magzter’s” Series-B
round of funding for USD$10 Million (2013).
- Entered into a partnership with Carousell to develop online marketplace “SheShops” (2013)
- Established a SGD $100 Million tech fund exclusively for media related businesses (2013)
© 2014 Egon Zehnder
27

28. Potential Clients
Singtel
C-Level Executive: Allen Lew (CEO; Group Digital Life)
POI: Trevor Healey (CEO; Amobee Group Digital Life)
Revenue: SGD $18183 million (2013)
Areas of Interest:
- Acquired “HungryGoWhere” for SGD $9.4 million and “Amobee” for SGD $321 million (2012).
- Entered into partnerships with “Shopify” and “Tiny Trunk” to help promote various ecommerce marketplaces (2013).
- Recently developed their own mobile shopping app “Lyke” (2013).
© 2014 Egon Zehnder
28

29. Potential Clients
Vertex
C-Level Executive: Chua Kee Lock (CEO)
POI: Tay Choon Chong (CIO)
Revenue: SGD $83.8 Billion (Holding Corporation; Temasek Group 2013 )
Areas of Interest:
- Has made investments in e-commerce companies such as “Mayuki” and “Meilele”
- Has most recently participated in an investment round for “Reebonz” (2013)
© 2014 Egon Zehnder
29

30. Potential Clients
Intel Capital
C-Level Executive: Arvind Sodhani (President)
POI: Deepak Natarajan (Director; Singapore)
Revenue: USD $53.3 Billion (Holding Corporation; Intel Corporation 2012)
Areas of Interest:
- Has made investments in e-commerce companies such as “Healthcart” and “GoldSquare”.
- Has most recently participated in an investment round for “Reebonz” (2013)
© 2014 Egon Zehnder
30

31. Q&A
Questions?
© 2014 Egon Zehnder
31

32. Conclusion
Future Areas to Explore
- Establish relationships with key individuals operating within SEA’s e-commerce
sphere.
- Research alternative strands of e-commerce in SEA.
- Adopt an international perspective; looking beyond SEA’s e-commerce sphere.
© 2014 Egon Zehnder
32