1. CRAIG ADLINGTON
Digital Strategist & Project Manager
Mobile: +61 423 815 475
Email: craig.adlington@gmail.com
Digital and finance professional that enjoys working in cutting edge and creative environments that look to solve customer
problems and create new digital solutions to drive fantastic outcomes for customers and business. I thrive in a motivated,
productive and successful team culture that encourages and prides itself on innovation, originality and leading the market. In my
current role at ANZ I am responsible for creating and delivering new concepts within the Digital world. The projects I have worked
on have been recognised with external Innovation awards.
Employment History
Key Achievements (last 4 years)
Education
Bachelor of Business Studies- Finance and Economics
Massey University (1997-1999)
Palmerston North, New Zealand
‘A’ Bursary (University Entrance Certificate)
Palmerston North Boys High School (1993-1996)
Palmerston North, New Zealand
Project Management Certificate IV (2011)
Melbourne, VIC, Australia
Agile Passionate Product Owner
SoftEd (2012)
Design Thinker
Phuel Education (2012)
Negotiation Skills
Shepard Training (2011)
Agile Quick Start Inception &
Requirements
ANZ (2011)
TRAINING COURSESFORMAL QUALIFICATIONS
Digital Innovation & Bus Dev Manager
ANZ Digital, ANZ Bank, Melbourne, Australia
Mobile Development Manager
ANZ Digital, ANZ Bank, Melbourne, Australia
Mobile Channel Manager (Acting)
ANZ Digital, ANZ Bank, Melbourne, Australia
Digital Business Analyst
Group Innovation, ANZ Bank, Melbourne, Aus
Assistant Vice President Product Control
Prime Brokerage, Credit Suisse, London, UK
Business Area Controller
Structured Credit Trading, Deutsche Bank,
London, UK
ABN AMRO, Equity Trust, CDC Group
Augst 2012 – Project Owner on the
implementation of most popular
Australian financial application on
Android (ANZ goMoney 4.2/5 stars)
July 2012 – Product Owner on
infrastructure upgrade project ($10m)
of re-platforming ANZ mobile banking
in Australia
May 2011 – ANZ goMoney iOS
app awarded IDC Financial
Insights Innovation Award and
CANSTAR Innovation award
July 2011 – Awarded for
Recognition of Excellence
(ROE) at internal ANZ awards
Digital Strategy
Digital Product Design & Development
Stakeholder Management
FinTech Industry
Vendor Development & Managment
Relationship Management
Design Thinking
Agile Delivery
Team Leadership
Digital Product/Channel Management
Mobile Banking & Payments
Financial & Risk Analysis
SKILLS & KNOWLEDGE
2011 2012 2013
Feb 2011 – Aug 2013
2 year, 6 months
Sep 2010 – Jan 2011
5 months
Jan 2010 – Aug 2010
8 months
Jun 2008 – Dec 2008
7 months
Jul 2007 – Jun 2008
1 year
Oct 2001 – Feb 2007
Sep 2013 – Present
1 year, 5 months
September 2013 – Implemented
global mobile application governance,
strategy, CX guides and policies in
ANZ for digital product development
October 2013 – Hired and led a team
of Digital professionals in design
thinking and product development

2. Digital Innovation & Bus Dev Manager
ANZ Digital
ANZ Banking Group Ltd., Melbourne Australia
ANZ Digital is responsible for the Australia & New Zealand banks strategy, development and
operations of online and mobile channels.
The role reports to Head of Digital Strategy, and is accountable for developing and delivering
innovative concepts to address customer challenges and opportunities in the digital world.
Key responsibilities include identifying and solving customer problems, finding better ways for
the business to engage customers, senior stakeholder management, driving partnerships/ven-
tures with start-ups, concept implementation guidance and providing leadership and advice to
ANZ Digital.
• Developed a strategy and framework to fast track digital concepts for ANZ. The process
Identifies customer and business problems through stakeholder workshops and customer
feedback. Possible solutions are generated internally (ANZ) and sourced externally (via Start-
up communities). Concepts are evolved through ideation sessions with customers and rapid
prototyping to drive customer insight in a bid to deliver outcomes to customers.
• Concepts focused in the home loan, youth segment, social payments, online appointment
booking and notifications through the online calendar, social communities, card & merchant
Fraud and location based notifications.
• Leading a core team of 4, and supplemented by further resources (SME’s) as each project
requires.
Mobile Development Manager
ANZ Digital
ANZ Banking Group Ltd., Melbourne Australia
This role reported to the Head of Mobile Applications and was accountable for all mobile banking
strategy, design and development, which exceeded 1.3 million customers in Australia.
• ANZ goMoney was the winner of the 2011 IDC Financial Insights Innovation Award and the
2011 CANSTAR Banking Innovation for its design using 4 digit PIN & Pay-2-Mobile functionality.
Winner of the Best Mobile Strategy Globally awarded by Retail Banker International (2012).
• Lead a team of 4 product owners who work with cross functional agile teams to lead product
development across various mobile initiatives including goMoney for Android and multiple iOS
releases.
• Management of key industry players in the mobile banking, payments and telecommunications
such as Apple, Google, Samsung, Microsoft, Nokia, VISA, Telstra, Optus, Vodafone, Firserv and
SAP.
• Rapid prototyping and ideation sessions, including 48 hour challenges, with smaller digital
agencies for CX, UI and UX creation.
• Implemented mobile application governance, vision, strategy, policy and roadmap for ANZ for
customer applications.
• Strong understanding in digital wallets & third party payments, responsive design & online
analytics.
Mobile Chanel Manager (Acting)
ANZ Online
ANZ Banking Group Ltd., Melbourne Australia
This role reported to the Head of Online banking and was accountable for the day to day opera-
tional management of the mobile channel for Australia- Text banking, iPhone Browser and newly
introduced goMoney services.
Key attributes were stakeholder management with internal business and technology. Issue resolu-
tion for customers.
Detailed Employment History
KEY LEARNINGS
KEY LEARNINGS
KEY LEARNINGS
Product
Development
Relationship
Management
Investment
Prioritisation
Design
Thinking
Product
Strategy
Digital & Mobile
Technologies
Product
Management
Strategic
Planning
Governance
Management
Agile
Delivery
September 2013 – Present
(1 year, 5 months)
July 2010 – January 2011
(6 months)
Relationship
Management
February 2011 – August 2013
(2 years, 6 months)
Digital & Mobile
Technologies
Agile
Delivery
Product
Development

3. Digital Business Analyst
Group Innovation & ANZ Online
ANZ Banking Group Ltd., Melbourne Australia
This roles key responsibility was constructing business cases for Group Innovation and ANZ
Online focusing on complex benefit models.
Key attributes for this role included detailed financial models, business analysis, stakeholder
engagement and formulation of online and mobile strategy.
Worked closely with both Group Innovation and ANZ Online on projects including ANZ Store,
iBank and iBegin. Constructed the benefits model for Online 2.0 program of work. Part of a
stackholder group that formulated the “winning online and mobile” strategy for ANZ group.
Assistant Vice President Product Control
Prime Brokerage
Credit Suisse- London, United Kingdom
This role involved managing of team of 5 whose responsibilities were the production of daily PnL’s
and risk analysis.
Key attributes were in depth analysis of market factors including LIBOR, Liquidity Premiums and
Cost of Funds.
Implemented a system to resolve Arranging and Prime Brokerage cash breaks in a more timely and
efficient manner. The output was a daily report which required sign off by all the relevant stakehold-
ers.
Automated the PnL process (by writing Macros) which enabled a more efficient report that easily
highlighted irregularities.
Business Area Controller
Structured Credit Trading
Deutsche Bank- London, United Kingdom
This roles key responsibility was the construction of daily PnL’s for the Structured Credit desk
and Daily Risk review.
Key attributes of this role were trade analysis (Resolving cash breaks, booking issues etc), ana-
lysing market factors and stackholder communication (Daily liaison with traders to provide daily
P&L explanations).
Modelled complex negative basis trades which enabled DB to release over $300M US to the
PnL.
Golf Basketball Travelling Film Dining Out
Personal Interests
January 2010 – August 2010
(8 months)
June 2008 – December 2008
(7 months)
July 2007 – June 2008
(1 year)
KEY LEARNINGS
KEY LEARNINGS
KEY LEARNINGS
Stakeholder
Engagement
PnL’s
Financial
Management
Financial Mod-
elling
Market Factors
Risk Analysis
Stakeholder
Engagement
Fund Analyst
CDC Group- London, United Kingdom
November 2006 – June 2007
(6 months)
Project Accountant/Systems Analyst
Equity Trust- London, United Kingdom
April 2005 – October 2005
(7 months)
Business Analyst, Systems Accountant, Project Accountant
ABN AMRO BANK NV- London, United Kingdom
October 2001 – March 2005
(4 years, 5 months)