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CRAIG ADLINGTON
Digital Strategist & Program Manager
Mobile: +61 423 815 475
Email: craig.adlington@gmail.com
Career digital and finance professional that enjoys working in cutting edge and creative environments that look at the strategic
implementation of digital solutions to drive fantastic outcomes for customers and business. I thrive in a motivated, productive
and successful team culture that encourages and prides itself on innovation, originality and leading the market. In my current role
at 1-Page I am responsible for driving the various teams to deliver SaaS based products and services to market.
Employment History
Key Achievements
Education
Bachelor of Business Studies- Finance and Economics
Massey University (1997-1999)
Palmerston North, New Zealand
‘A’ Bursary (University Entrance Certificate)
Palmerston North Boys High School (1993-1996)
Palmerston North, New Zealand
Project Management Certificate IV (2006)
Melbourne, VIC, Australia
Agile Passionate Product Owner
SoftEd (2012)
Design Thinker
Phuel Education (2012)
Negotiation Skills
Shepard Training (2011)
Agile Quick Start Inception &
Requirements
ANZ (2011)
TRAINING COURSESFORMAL QUALIFICATIONS
Senior Technical Program Manager
1-Page, Sydney, Australia
Digital Innovation & Bus Dev Manager
ANZ Digital, ANZ Bank, Melbourne, Australia
Mobile Development Manager
ANZ Digital, ANZ Bank, Melbourne, Australia
Mobile Channel Manager (Acting)
ANZ Digital, ANZ Bank, Melbourne, Australia
Digital Business Analyst
Group Innovation, ANZ Bank, Melbourne, Aus
Assistant Vice President Product Control
Prime Brokerage, Credit Suisse, London, UK
ABN AMRO, Equity Trust, Deutsche Bank
August 2012 – Project Owner on
the implementation of most popular
Australian financial application on
Android (ANZ goMoney 4.2/5 stars)
July 2012 – Product Owner on
infrastructure upgrade project ($10m)
of re-platforming ANZ mobile banking
in Australia
May 2011 – ANZ goMoney iOS
app awarded IDC Financial
Insights Innovation Award and
CANSTAR Innovation award
July 2011 – Awarded for
Recognition of Excellence
(ROE) at internal ANZ awards
Digital Strategy
Digital Product Design & Development
Stakeholder Management
Program Management
Vendor Development & Management
Relationship Management
Design Thinking
Agile Delivery
Team Leadership
Digital Product/Channel Management
Mobile Banking & Payments
Financial & Risk Analysis
SKILLS & KNOWLEDGE
2011 2012 2013
Feb 2011 – Aug 2013
2 year, 6 months
Sep 2010 – Jan 2011
5 months
Jan 2010 – Aug 2010
8 months
Jun 2008 – Dec 2008
7 months
Oct 2015 – Present
5 months
Oct 2001 – May 2008
Sep 2013 – Jul 2015
1 year, 11 months
September 2013 – Implemented
global mobile application governance,
strategy, CX guides and policies in
ANZ for digital product development
October 2013 – Hired and led a team
of Digital professionals in design
thinking and product development
Digital Innovation & Bus Dev Manager
ANZ Digital
ANZ Banking Group Ltd., Melbourne Australia
ANZ Digital is responsible for the Australia & New Zealand banks strategy, development and
operations of online and mobile channels.
The role reports to Head of Digital Strategy and Business Performance, and is accountable for
developing and delivering innovative concepts to address customer challenges and opportunities
in the digital world.
Key responsibilities include rapid prototype and development planning, driving partnerships/ven-
tures, business analysis and providing leadership and advice to ANZ Digital.
•	 Developed a strategy and process to fast track digital concepts for ANZ. The process Identifies
business problems through stakeholder workshops and customer feedback. Possible solutions
are generated internally (ANZ) and sourced externally (via Start-up communities). Concepts
are evolved through rapid prototyping and ideation sessions with customers to drive customer
insight in a bid to deliver to the business and begin development.
•	 100% take up rate with all concepts to date included within ANZ’s product road map, and
helping to address audience need and market opportunities.
•	 Concepts focused in the home loan, youth segment, social payments, customer notifications,
Internal social communities and Card & Merchant Fraud.
•	 Leading a core team of 4, and supplemented by further resources (SME’s) as each project
requires.
Mobile Development Manager
ANZ Digital
ANZ Banking Group Ltd., Melbourne Australia
This role reported to the Head of Mobile Applications and was accountable for all mobile banking
strategy, design and development, which exceeded 1.3 million customers in Australia.
• ANZ goMoney was the winner of the 2011 IDC Financial Insights Innovation Award and the
2011 CANSTAR Banking Innovation for its design using 4 digit PIN & Pay-2-Mobile functionality.
Winner of the Best Mobile Strategy Globally awarded by Retail Banker International (2012).
• Lead a team of 4 product owners who work with cross functional agile teams to lead product
development across various mobile initiatives including goMoney for Android and multiple iOS
releases.
• Management of key industry players in the mobile banking, payments and telecommunications
such as Apple, Google, Samsung, Microsoft, Nokia, VISA, Telstra, Optus, Vodafone, Firserv and
SAP.
• Rapid prototyping and ideation sessions, including 48 hour challenges, with smaller digital
agencies for CX, UI and UX creation.
• Implemented mobile application governance, vision, strategy, policy and roadmap for ANZ for
customer applications.
• Strong understanding in digital wallets & third party payments, responsive design & online
analytics.
Detailed Employment History
KEY LEARNINGS
KEY LEARNINGS
Product
Development
Relationship
Management
Investment
Prioritisation
Design
Thinking
Product
Strategy
Digital & Mobile
Technologies
Strategic
Planning
Agile
Delivery
September 2013 – July 2015
(1 years, 11 months)
Relationship
Management
February 2011 – August 2013
(2 years, 6 months)
Digital & Mobile
Technologies
Agile
Delivery
Product
Development
Senior Technical Program Manager
1-Page
Sydney, Australia
I am responsible for driving the various technical teams at 1-Page to deliver SaaS based prod-
ucts and services to the market. This role reports into the Head of Asia Pacific and to the CTO.
Key responsibilities include championing all project delivery across our Source and Hiring/Inno-
vation platforms, stakeholder management, driving and managing partner relationships, assist
product owners in agile development process and step in and play product owner where neces-
sary.
•	 Successfully launched technology products and services with geographically distributed teams
in multi‐vendor environments.
•	 I worked with the VP of Engineering to create structure, process and control around releases.
•	 Lead rapid ideation sessions every week where we look to quickly solve customer and
operational problems as well as explore strategic opportunities.
October 2015 – Present
(5 months)
KEY LEARNINGS
Product
Development
Relationship
Management
Agile
Delivery
Stakeholder
Engagement
Digital Business Analyst
Group Innovation & ANZ Online
ANZ Banking Group Ltd., Melbourne Australia
This roles key responsibility was constructing business cases for Group Innovation and ANZ
Online focusing on complex benefit models.
Key attributes for this role included detailed financial models, business analysis, stakeholder
engagement and formulation of online and mobile strategy.
Worked closely with both Group Innovation and ANZ Online on projects including ANZ Store,
iBank and iBegin. Constructed the benefits model for Online 2.0 program of work. Part of a
stackholder group that formulated the “winning online and mobile” strategy for ANZ group.
Assistant Vice President Product Control
Prime Brokerage
Credit Suisse- London, United Kingdom
This role involved managing of team of 5 whose responsibilities were the production of daily PnL’s
and risk analysis.
Key attributes were in depth analysis of market factors including LIBOR, Liquidity Premiums and
Cost of Funds.
Implemented a system to resolve Arranging and Prime Brokerage cash breaks in a more timely and
efficient manner. The output was a daily report which required sign off by all the relevant stakehold-
ers.
Automated the PnL process (by writing Macros) which enabled a more efficient report that easily
highlighted irregularities.
Golf Basketball Travelling Film Dining Out
Personal Interests
January 2010 – August 2010
(8 months)
June 2008 – December 2008
(7 months)
KEY LEARNINGS
KEY LEARNINGS
Stakeholder
Engagement
Financial
Management
Financial Mod-
elling
Market Factors
Stakeholder
Engagement
Fund Analyst
CDC Group- London, United Kingdom
November 2006 – June 2007
(6 months)
Project Accountant/Systems Analyst
Equity Trust- London, United Kingdom
April 2005 – October 2005
(7 months)
Business Analyst, Systems Accountant, Project Accountant
ABN AMRO BANK NV- London, United Kingdom
October 2001 – March 2005
(4 years, 5 months)
Business Area Controller- Structured Credit Trading
Deutsche Bank- London, United Kingdom
July 2007 – June 2008
(1 year)
Mobile Chanel Manager (Acting)
ANZ Online
ANZ Banking Group Ltd., Melbourne Australia
This role reported to the Head of Online banking and was accountable for the day to day opera-
tional management of the mobile channel for Australia- Text banking, iPhone Browser and newly
introduced goMoney services.
Key attributes were stakeholder management with internal business and technology. Issue resolu-
tion for customers.
KEY LEARNINGS
Product
Management
Governance
Management
July 2010 – January 2011
(6 months)

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Craig Adlington CV 2016 Feb

  • 1. CRAIG ADLINGTON Digital Strategist & Program Manager Mobile: +61 423 815 475 Email: craig.adlington@gmail.com Career digital and finance professional that enjoys working in cutting edge and creative environments that look at the strategic implementation of digital solutions to drive fantastic outcomes for customers and business. I thrive in a motivated, productive and successful team culture that encourages and prides itself on innovation, originality and leading the market. In my current role at 1-Page I am responsible for driving the various teams to deliver SaaS based products and services to market. Employment History Key Achievements Education Bachelor of Business Studies- Finance and Economics Massey University (1997-1999) Palmerston North, New Zealand ‘A’ Bursary (University Entrance Certificate) Palmerston North Boys High School (1993-1996) Palmerston North, New Zealand Project Management Certificate IV (2006) Melbourne, VIC, Australia Agile Passionate Product Owner SoftEd (2012) Design Thinker Phuel Education (2012) Negotiation Skills Shepard Training (2011) Agile Quick Start Inception & Requirements ANZ (2011) TRAINING COURSESFORMAL QUALIFICATIONS Senior Technical Program Manager 1-Page, Sydney, Australia Digital Innovation & Bus Dev Manager ANZ Digital, ANZ Bank, Melbourne, Australia Mobile Development Manager ANZ Digital, ANZ Bank, Melbourne, Australia Mobile Channel Manager (Acting) ANZ Digital, ANZ Bank, Melbourne, Australia Digital Business Analyst Group Innovation, ANZ Bank, Melbourne, Aus Assistant Vice President Product Control Prime Brokerage, Credit Suisse, London, UK ABN AMRO, Equity Trust, Deutsche Bank August 2012 – Project Owner on the implementation of most popular Australian financial application on Android (ANZ goMoney 4.2/5 stars) July 2012 – Product Owner on infrastructure upgrade project ($10m) of re-platforming ANZ mobile banking in Australia May 2011 – ANZ goMoney iOS app awarded IDC Financial Insights Innovation Award and CANSTAR Innovation award July 2011 – Awarded for Recognition of Excellence (ROE) at internal ANZ awards Digital Strategy Digital Product Design & Development Stakeholder Management Program Management Vendor Development & Management Relationship Management Design Thinking Agile Delivery Team Leadership Digital Product/Channel Management Mobile Banking & Payments Financial & Risk Analysis SKILLS & KNOWLEDGE 2011 2012 2013 Feb 2011 – Aug 2013 2 year, 6 months Sep 2010 – Jan 2011 5 months Jan 2010 – Aug 2010 8 months Jun 2008 – Dec 2008 7 months Oct 2015 – Present 5 months Oct 2001 – May 2008 Sep 2013 – Jul 2015 1 year, 11 months September 2013 – Implemented global mobile application governance, strategy, CX guides and policies in ANZ for digital product development October 2013 – Hired and led a team of Digital professionals in design thinking and product development
  • 2. Digital Innovation & Bus Dev Manager ANZ Digital ANZ Banking Group Ltd., Melbourne Australia ANZ Digital is responsible for the Australia & New Zealand banks strategy, development and operations of online and mobile channels. The role reports to Head of Digital Strategy and Business Performance, and is accountable for developing and delivering innovative concepts to address customer challenges and opportunities in the digital world. Key responsibilities include rapid prototype and development planning, driving partnerships/ven- tures, business analysis and providing leadership and advice to ANZ Digital. • Developed a strategy and process to fast track digital concepts for ANZ. The process Identifies business problems through stakeholder workshops and customer feedback. Possible solutions are generated internally (ANZ) and sourced externally (via Start-up communities). Concepts are evolved through rapid prototyping and ideation sessions with customers to drive customer insight in a bid to deliver to the business and begin development. • 100% take up rate with all concepts to date included within ANZ’s product road map, and helping to address audience need and market opportunities. • Concepts focused in the home loan, youth segment, social payments, customer notifications, Internal social communities and Card & Merchant Fraud. • Leading a core team of 4, and supplemented by further resources (SME’s) as each project requires. Mobile Development Manager ANZ Digital ANZ Banking Group Ltd., Melbourne Australia This role reported to the Head of Mobile Applications and was accountable for all mobile banking strategy, design and development, which exceeded 1.3 million customers in Australia. • ANZ goMoney was the winner of the 2011 IDC Financial Insights Innovation Award and the 2011 CANSTAR Banking Innovation for its design using 4 digit PIN & Pay-2-Mobile functionality. Winner of the Best Mobile Strategy Globally awarded by Retail Banker International (2012). • Lead a team of 4 product owners who work with cross functional agile teams to lead product development across various mobile initiatives including goMoney for Android and multiple iOS releases. • Management of key industry players in the mobile banking, payments and telecommunications such as Apple, Google, Samsung, Microsoft, Nokia, VISA, Telstra, Optus, Vodafone, Firserv and SAP. • Rapid prototyping and ideation sessions, including 48 hour challenges, with smaller digital agencies for CX, UI and UX creation. • Implemented mobile application governance, vision, strategy, policy and roadmap for ANZ for customer applications. • Strong understanding in digital wallets & third party payments, responsive design & online analytics. Detailed Employment History KEY LEARNINGS KEY LEARNINGS Product Development Relationship Management Investment Prioritisation Design Thinking Product Strategy Digital & Mobile Technologies Strategic Planning Agile Delivery September 2013 – July 2015 (1 years, 11 months) Relationship Management February 2011 – August 2013 (2 years, 6 months) Digital & Mobile Technologies Agile Delivery Product Development Senior Technical Program Manager 1-Page Sydney, Australia I am responsible for driving the various technical teams at 1-Page to deliver SaaS based prod- ucts and services to the market. This role reports into the Head of Asia Pacific and to the CTO. Key responsibilities include championing all project delivery across our Source and Hiring/Inno- vation platforms, stakeholder management, driving and managing partner relationships, assist product owners in agile development process and step in and play product owner where neces- sary. • Successfully launched technology products and services with geographically distributed teams in multi‐vendor environments. • I worked with the VP of Engineering to create structure, process and control around releases. • Lead rapid ideation sessions every week where we look to quickly solve customer and operational problems as well as explore strategic opportunities. October 2015 – Present (5 months) KEY LEARNINGS Product Development Relationship Management Agile Delivery Stakeholder Engagement
  • 3. Digital Business Analyst Group Innovation & ANZ Online ANZ Banking Group Ltd., Melbourne Australia This roles key responsibility was constructing business cases for Group Innovation and ANZ Online focusing on complex benefit models. Key attributes for this role included detailed financial models, business analysis, stakeholder engagement and formulation of online and mobile strategy. Worked closely with both Group Innovation and ANZ Online on projects including ANZ Store, iBank and iBegin. Constructed the benefits model for Online 2.0 program of work. Part of a stackholder group that formulated the “winning online and mobile” strategy for ANZ group. Assistant Vice President Product Control Prime Brokerage Credit Suisse- London, United Kingdom This role involved managing of team of 5 whose responsibilities were the production of daily PnL’s and risk analysis. Key attributes were in depth analysis of market factors including LIBOR, Liquidity Premiums and Cost of Funds. Implemented a system to resolve Arranging and Prime Brokerage cash breaks in a more timely and efficient manner. The output was a daily report which required sign off by all the relevant stakehold- ers. Automated the PnL process (by writing Macros) which enabled a more efficient report that easily highlighted irregularities. Golf Basketball Travelling Film Dining Out Personal Interests January 2010 – August 2010 (8 months) June 2008 – December 2008 (7 months) KEY LEARNINGS KEY LEARNINGS Stakeholder Engagement Financial Management Financial Mod- elling Market Factors Stakeholder Engagement Fund Analyst CDC Group- London, United Kingdom November 2006 – June 2007 (6 months) Project Accountant/Systems Analyst Equity Trust- London, United Kingdom April 2005 – October 2005 (7 months) Business Analyst, Systems Accountant, Project Accountant ABN AMRO BANK NV- London, United Kingdom October 2001 – March 2005 (4 years, 5 months) Business Area Controller- Structured Credit Trading Deutsche Bank- London, United Kingdom July 2007 – June 2008 (1 year) Mobile Chanel Manager (Acting) ANZ Online ANZ Banking Group Ltd., Melbourne Australia This role reported to the Head of Online banking and was accountable for the day to day opera- tional management of the mobile channel for Australia- Text banking, iPhone Browser and newly introduced goMoney services. Key attributes were stakeholder management with internal business and technology. Issue resolu- tion for customers. KEY LEARNINGS Product Management Governance Management July 2010 – January 2011 (6 months)