An overview of my visit earlier this month.

1. MY EUROSHOP
2017
Sam Purchase
Communisis Sales Director

2. 2

3. 3
This month we saw the world’s largest
trade fair for retail investment
requirements, EuroShop 2017, draw to a
close in Düsseldorf, Germany. This year
the show comprised of over 2,368
exhibitors from 61 nations around the
globe.
This was the 3rd show I have attended
and first with Communisis as it is only
held every 3 years. As before the sheer
scale of the event was mind blowing.
Over 113,000 visitors came to the Rhine
to gather information on the range of
products, trends and concepts for
retailers and their partners on display.

4. 4
For the second year running we were also delighted
to host some of our clients and showcase our
knowledge and experience in utilising innovative
display solutions to drive product sales. This year our
attention was draw to the use of digital, lighting and
on shelf technology given the future of retail will lie
firmly in the hands of shoppers who roam across
multiple channels - be it at stores, on a Tablet or
Smartphone.
In order to maximise the visit we set a little challenge
for the client and ourselves. A Euroshop Scavenger
Hunt. 20 tasks were carefully designed to identify the
best suppliers; innovation and technology available
to ensure brands are keeping ahead of the
competition in store and online. The location of each
exhibit ensured we were able to meander
throughout the 18 halls effectively and utilize the time
to plan which suppliers would be best to re visit. The
competition was well received and everyone had
great fun.

5. 5
The most innovative solution that I believe
would work well in store for multiple clients
was the use of efficient electronic point-of-
purchase and in particular the revolutionary
Electronic Paper Displays (EPD).
The flashing attention grabbing EPD displays
are thin, light and run on small batteries,
which last around 2 years. The POS items
can be easily deployed in store and can be
updated to project current promotions.
The EPD units are said to increase brand
sales by around 66% against the use of
traditional printed signage.

6. For me the show was a great success and as always
there was too much to see in the time we had
available. A formal overview is currently being
compiled by our innovation team and can be
obtained on request.
For more information on how the exhibits we saw
would efficiently drive sales for your business please
contact me directly:
Sam Purchase
Sales Director
M: +44 (0) 7580972135
E: sam.purchase@communisis.com
W: www.communisis.com