2. 2009 2 MarktKompas is a Dutch company founded to support companies in analysing and visualising their data. Based on generated insights MarktKompas advises her client in marketapproach, organises campaigns and continously monitors a project’s status using Omniscope. One of our clients asked us to help them with target group selection in specific areas in the Netherlands in a B-to-B channel. These must be prospects in high traffic areas, where the average income level is low to middle and where mainly young people live (20-35 yrs). After basic market analysis comes the point where MarktKompas introduces Omniscope to show the client how it can be used and how to get value out of it! The next pages will show you how. MarktKompas connects various data sources and aggregates it to customer level. Results are shown in an Omniscope Venn diagram, in which together with our client the final campaign selection has been made.
3. 2009 3 Add first criteria to target channel area where young people live Area where young people live
4. 2009 4 Add second criteria to target channel public transportation area Area where young people live Area with public transportation station
5. 2009 5 Add third criteria to target channel Area with lower income classes Area where young people live Lower income classes Area with public transportation station
6. 2009 6 Add fourth criteria to target channel Area with cultural event Area where young people live Lower income classes Area with cultural event Area with public transportation station
7. 2009 7 Add fifth criteria to target channel High café/bar density area Area where young people live High Café/Bar densitity Area with public transportation station Area with cultural event Lower income classes
8. 2009 8 Select the target group with your client and … Area where young people live High Café/Bar densitity Area with public transportation station Area with cultural event Lower income classes
