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1 of 9
May 2015
May 2015
 Kaufland is highlighting its results from different market research (Best Buy Award and
Trusted Brand), as it was named most trusted food retailer and best value for money in
the Romanian market of services and products
 Started a new loyalty campaign with Delimano products
 Inviting the customers to find instore the blue price labels which had prices reduced
with 12% from 26 May, the equivalent of VAT reduction from 24% to 9% for food articles.
May 2015
 Open Your Heart social campaign,
which invites customers to donate
any amount to humanitarian
associations which Cora supports. All
donations, along with a significant
contribution from Cora will be
directed to them.
May 2015
 Supporting in advance the VAT reduction for tens of thousands of
products, starting with 28 May
May 2015
 In its newsletter, Auchan is announcing early
reductions for over 1000 food private labels,
out of which 400 Romanian made, starting
with 21 May.
May 2015
 A new loyalty campaign focused on auto
products, offers the customers the chance
to win the big prize DACIA LOGAN.
May 2015
 Mega Image is keeping a fast pace in terms of new communications, this
May starting a new wave of “EU SUNT MEGA.”, which was also marked in
their printed leaflet.
 Announcement of instore placements of new articles on top shelves.
May 2015
 In May Emag organized a custom contest, in order to celebrate 10
million orders. For this event it was encouraging customers to shop in
order to win a BMW Z4.
May 2015
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
Ana Grigore
Account Manager
ana.grigore@hiper-com.com
+40 (0) 741 098 023
We remain at your disposal for further information or a live demo
Follow us on social networks for more Markets Intelligence

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What's new in retailers May 2015 RO

  • 2. May 2015  Kaufland is highlighting its results from different market research (Best Buy Award and Trusted Brand), as it was named most trusted food retailer and best value for money in the Romanian market of services and products  Started a new loyalty campaign with Delimano products  Inviting the customers to find instore the blue price labels which had prices reduced with 12% from 26 May, the equivalent of VAT reduction from 24% to 9% for food articles.
  • 3. May 2015  Open Your Heart social campaign, which invites customers to donate any amount to humanitarian associations which Cora supports. All donations, along with a significant contribution from Cora will be directed to them.
  • 4. May 2015  Supporting in advance the VAT reduction for tens of thousands of products, starting with 28 May
  • 5. May 2015  In its newsletter, Auchan is announcing early reductions for over 1000 food private labels, out of which 400 Romanian made, starting with 21 May.
  • 6. May 2015  A new loyalty campaign focused on auto products, offers the customers the chance to win the big prize DACIA LOGAN.
  • 7. May 2015  Mega Image is keeping a fast pace in terms of new communications, this May starting a new wave of “EU SUNT MEGA.”, which was also marked in their printed leaflet.  Announcement of instore placements of new articles on top shelves.
  • 8. May 2015  In May Emag organized a custom contest, in order to celebrate 10 million orders. For this event it was encouraging customers to shop in order to win a BMW Z4.
  • 9. May 2015 Thank you for your attention Florentina Vasile Leaflet Monitor Director Romania florentina.vasile@hiper-com.com +40 (0) 743 216 282 Ana Grigore Account Manager ana.grigore@hiper-com.com +40 (0) 741 098 023 We remain at your disposal for further information or a live demo Follow us on social networks for more Markets Intelligence