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Startup Stage - Advertising - Presentation by Carsten Frien, Co-Founder & CEO of at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

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  2. 2. GET YOUR TICKET TODAY! 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. TODAY’S MULTI-DEVICE REALITY: CONSUMERS MOVE SEAMLESSLY ACROSS DEVICES Screen Switching 90% of digital natives switch screens mid-activity Sources: Adobe, “Marketers, It’s Time To Get Personal,” Feb 2016; Accenture, ”The Seamless Consumer Retail Survey”. Omni-Channel Reality of consumers either buy in-store after browsing digitally, or vice-versa Device Proliferation 3.1 devices on average are used daily by a single consumer 78%
  4. 4. is a Cross-Device technology company that enables its clients to put the client/household at the center of its communication. identifies any connected device belonging to an individual or household. This logic enables’s clients to do: This new way of communication leads to: § Cost reduction through higher marketing efficiency § Revenue increase through more/higher value customers § Seamless communication across devices/channels CROSS DEVICE: § RE-TARGETING § STORY-TELLING § FREQUENCY CAPPING § CUSTOMER JOURNEY ANALYSIS VISION: TARGET PEOPLE, NOT DEVICES! § ATTRIBUTION MODELLING § AUDIENCE/SEGMENT- AMPLIFICATION § CONTENT DELIVERY OPTIMIZATION § DIGITAL SUBSCRIPTION MANAGEMENT
  5. 5. THE SIZE OF OUR DATABASE IS GROWING ON AVG. 127% MoM IN 2016 § Data is collected from campaigns, DSPs, SSPs, Dashboard and licensed data § The steep increase since June is driven by (i) number and (ii) size of new partners and (iii) amount of data from existing partners § Stable device: User device that has been actively recorded by the algorithm at least 2 times in the last 30 day window 0 50 100 150 200 250 300 Mar Apr May Jun Jul Aug Sep Oct # Stable devices by country (millions) DE AT CH GB IT ES NL FR Nordics Others Europe Others World 0 50 100 150 200 250 300 Mar Apr May Jun Jul Aug Sep Oct # Users by country (millions)
  6. 6. ROQ.AD WORKS WITH 50+ BLUE CHIP CUSTOMERS IN GERMANY, AUSTRIAAND SWITZERLAND What do our customers say about us? „ is a preferred partner of us by delivering extensive reach and engaged users.“ Nico Winkelhaus - Director Digital Marketing @ Payback „We are definitely going to use for more of our campaigns of our brand portfolio.“ Florian Walther - Online Marketing Manager @ Scout24
  7. 7. This confirms: § No storing of personally identifiable information (PII) § Analysis is 100% based on anonymous IDs § No storing of non-obfuscated user identifiers or IP addresses § Not possible to trace any information back to individual users § Opt-out through the website possible for consumers First business awarded General Data Protection Regulation (GDPR) ePrivacy compliancy seal for meeting strict EU privacy standards in 2016 a full two years ahead of enforcement. complies with European and German privacy laws, and was awarded the ePrivacy seal. For additional information or questions please contact our Data Protection Officer, Prof. Christoph Bauer, at «PRIVACY BY DESIGN» IS IN THE CORE OF OUR DNA
  8. 8. Carsten Frien Founder & CEO +49 176 642 450 26 TARGET PEOPLE, NOT DEVICES
  9. 9. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership