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Seo vs Sem
- 1. 1 Sayli Joshi – 65 | Kavish Kamdar – 74 Ruchit Kothari – 84 | Ruchi Yadav – 94 Palak Lata – 113 | Salman Ahmed – 103
- 3. SEO • Earning traffic through unpaid or free listings • Powerful way to drive evergreen traffic 3 SEM • Buying traffic through paid search listings • Highly cost-effective way to drive conversions Kavish
- 4. 4Kavish
- 5. SEO 5Ruchit
- 6. 6 ACTIVITIES TO OPTIMISE SEARCH RESULTS Ruchit CRAWLING The process of fetching all the web pages linked to a website This task is performed by software, called a crawler or a spider INDEXING The process of creating an index for all the fetched web pages and from where it can be retrieved later Indexing is identifying the words and expressions that best describe the page and assigning that page to particular keywords
- 7. 7 ACTIVITIES TO OPTIMISE SEARCH RESULTS Ruchit PROCESSING After receiving a search request, the search engine compares the search string in the search request with the database indexed pages RETRIEVING RESULTS At last, the best- matched results will be retrieved, which is nothing but simply displaying them in the browser
- 8. Improve Search Engine Ranking 8 Brand Awareness Better Conversion Rate Engage with Your Customers 1 2 3 4 Ruchit How does SEO help Your Business?
- 10. 10 Key Words Ruchi • There are many ways to determine which keywords to optimize • Finalization is done after analysis of : Information your target audience is looking for Keywords your competitors have chosen Keywords that best describes your site
- 11. 11 Meta Tags Ruchi • Summarizes information of a page for search engine crawlers • Not directly visible to humans visiting your website • Most popular are: Meta keywords Description tag
- 12. 12 Content Ruchi • Offers useful information presented in an engaging format to human readers • Boosts search engine rankings • Attracts plenty of links from other websites
- 13. 13Ruchi Tips to design Content • The upper left corner of the page is the most valuable real estate on the page • Bold text makes people and machines notice, but use those tags judiciously. • Include synonyms and relevant terms to let search engines recognize the purpose of your site
- 14. 14Ruchi Uniform Resource Locator URL Static Dynamic
- 15. White Hat SEO- • Legitimate practices adhering to the guidelines practices such as publishing quality content and relevant keywords Black Hat SEO- • Illegitimate practices that include finding loopholes and weaknesses in Google’s algorithms • Techniques used include spam links, stuffed keywords, poor content quality 15Palak TYPES OF SEO TECHNIQUES
- 16. Gray Hat SEO- A combination of white hat and black hat SEO practices Includes practices and techniques that are ill defined by Google Practices used are cloaking, purchasing old domains and buying followers 16Palak TYPES OF SEO TECHNIQUES
- 17. Activities done away from the website to increase the ranking of a page Helps in improving the ranking, page rank and deals with promotion of the published content Also includes interactive techniques commenting, sharing, liking, star rating 17 OFF PAGE SEO Palak
- 20. 20Palak
- 21. 98% of searchers choose a business that is on page 1 of the results they get. Source: BrightLocal FACT Kavish
- 22. SEM Search engine marketing The practice of marketing a business using paid advertisements that appear on search engine results pages or SERPs. Search engine marketing is the process of gaining traffic and visibility from search engines through paid efforts. Keywords are the foundation of search engine marketing. Kavish SEM leverages the power of search engines like Google to reach potential customers at the perfect time and place.
- 24. Organic SEO03 • Organic SEO is a search engine optimization process that results in your website content gaining increased visibility in unpaid, non-local results. • There is no charge for clicks through to your site. Local SEO02 • Local SEO is a type of search engine optimization (SEO) that focuses on getting your business listing to show up in Google map results. • There is no charge for clicks. Pay-Per-Click (PPC)01 • Google AdWords or Pay-Per-Click is Google’s form of online advertising. • Advertisers bid on “trigger” words and phrases which prompt their ads to display in sponsored search results. • Advertisers pay a fee every time someone clicks on one of their ads. Sayli
- 25. HOW TO USE SEM 25Salman Create your search strategy Optimize your website Generate a list of keywords
- 26. 26Salman Generate inbound links Implement additional internet campaigns Start testing paid search HOW TO USE SEM
- 27. •Direct Response Marketing •Search Intent •Online visibility •Precise targeting •Trackable and measurable 5 reasons why SEM is crucial in modern day advertising 27Sayli