SlideShare a Scribd company logo
1 of 10
DIGITAL
MARKETING
https://nidmindia.com/
Search engine optimization (SEO)
• What is seo?
• Need of seo
• Search engine in market
• SEO tools
• SEO techniques and
strategy
• Conclusion
SEO stands for "search engine optimisation". It is the process of getting traffic
from the free , organic results on search results on search engines.
• It can help you build your brand
• SEO doesn’t require you to pay for ad space
• It helps your target audience find your site
• It improves user experience
• It boosts your credibility and authority
• It can help you stay ahead of your competitors
• Google
• Yahoo
• Bing
• Baidu
• Ask
• Yandex
• SemRush
• Ahrefs
• Google search console
• Google Analytics
• Google trends
• Ubersuggest
• Yoast
• Study Your Competitors’ Best Performing Pages
• Conduct a Competitor Keyword Gap Analysis
• Use Internal Links to Supercharge Page 2
Rankings
• Clean Up Toxic Links
• Earn Authority Backlinks with Digital PR
SEO TECHNIQUES
• Benchmark Your Current SEO Performance
• Set Your Goals and KPIs
• Analyze Your Competitors' SEO Strategies
• Audit Your Site's Existing Content
• Build Out Topic Clusters
• Improve Your On-Page SEO
• Find & Fix Technical SEO Issues
• Unique Content
• Link Friendly Formatting
• Avoid Black Hat SEO
• Content relevant keywords
• Market Awareness
• Unique HTML page title for every �landing page
THANK
YOU
OFFICE
+91 9611361147
https://nidmindia.com/
#No 23, Venkateshwara
Complex, 1st floor, 9th B and
C Main, Dr. Puneeth
Rajkumar Road, KEB Colony,
BTM 1st Stage, Bengaluru,
Karnataka 560029

More Related Content

Similar to SEo nidm ppt.pptx

SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
 
Seo (search engine optimization)
Seo (search engine optimization)Seo (search engine optimization)
Seo (search engine optimization)Riddhi Kasat
 
Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06hardik_surana
 
3. nakitech seo and web traffic
3. nakitech seo and web traffic3. nakitech seo and web traffic
3. nakitech seo and web trafficnakitech
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For ArchitectsJon Payne
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationJigyasaSingh20
 
Innovations of Digital Marketing in Engineering & Technology
Innovations of Digital Marketing in Engineering & TechnologyInnovations of Digital Marketing in Engineering & Technology
Innovations of Digital Marketing in Engineering & Technologyiicecollege
 
SEO (search engine optimization)
SEO (search engine optimization)SEO (search engine optimization)
SEO (search engine optimization)janvi1212
 
Seo Cyprus Presentation
Seo Cyprus PresentationSeo Cyprus Presentation
Seo Cyprus Presentationwebarscy
 
A Brief Introduction to SEO
A Brief Introduction to SEOA Brief Introduction to SEO
A Brief Introduction to SEOdavidwatsonseo
 
Digital marketing course content
Digital marketing course contentDigital marketing course content
Digital marketing course contentTrainme Softtech
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationRadha Yadlapalli
 

Similar to SEo nidm ppt.pptx (20)

Ultimate SEO Guide For Beginners
Ultimate SEO Guide For BeginnersUltimate SEO Guide For Beginners
Ultimate SEO Guide For Beginners
 
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
 
Seo (search engine optimization)
Seo (search engine optimization)Seo (search engine optimization)
Seo (search engine optimization)
 
Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06
 
3. nakitech seo and web traffic
3. nakitech seo and web traffic3. nakitech seo and web traffic
3. nakitech seo and web traffic
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For Architects
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Innovations of Digital Marketing in Engineering & Technology
Innovations of Digital Marketing in Engineering & TechnologyInnovations of Digital Marketing in Engineering & Technology
Innovations of Digital Marketing in Engineering & Technology
 
PDF.pdf
PDF.pdfPDF.pdf
PDF.pdf
 
SEO (search engine optimization)
SEO (search engine optimization)SEO (search engine optimization)
SEO (search engine optimization)
 
Seo Cyprus Presentation
Seo Cyprus PresentationSeo Cyprus Presentation
Seo Cyprus Presentation
 
Seo Cyprus
Seo CyprusSeo Cyprus
Seo Cyprus
 
SEO BOOK
SEO BOOKSEO BOOK
SEO BOOK
 
SEO 101 Seminar
SEO 101 SeminarSEO 101 Seminar
SEO 101 Seminar
 
SEO Classroom Training
SEO Classroom TrainingSEO Classroom Training
SEO Classroom Training
 
SEO 101
SEO 101SEO 101
SEO 101
 
160645 seo-template-16x9
160645 seo-template-16x9160645 seo-template-16x9
160645 seo-template-16x9
 
A Brief Introduction to SEO
A Brief Introduction to SEOA Brief Introduction to SEO
A Brief Introduction to SEO
 
Digital marketing course content
Digital marketing course contentDigital marketing course content
Digital marketing course content
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 

Recently uploaded

Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfUmakantAnnand
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 

Recently uploaded (20)

Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 

SEo nidm ppt.pptx

  • 2. • What is seo? • Need of seo • Search engine in market • SEO tools • SEO techniques and strategy • Conclusion
  • 3. SEO stands for "search engine optimisation". It is the process of getting traffic from the free , organic results on search results on search engines.
  • 4. • It can help you build your brand • SEO doesn’t require you to pay for ad space • It helps your target audience find your site • It improves user experience • It boosts your credibility and authority • It can help you stay ahead of your competitors
  • 5. • Google • Yahoo • Bing • Baidu • Ask • Yandex
  • 6. • SemRush • Ahrefs • Google search console • Google Analytics • Google trends • Ubersuggest • Yoast
  • 7. • Study Your Competitors’ Best Performing Pages • Conduct a Competitor Keyword Gap Analysis • Use Internal Links to Supercharge Page 2 Rankings • Clean Up Toxic Links • Earn Authority Backlinks with Digital PR SEO TECHNIQUES
  • 8. • Benchmark Your Current SEO Performance • Set Your Goals and KPIs • Analyze Your Competitors' SEO Strategies • Audit Your Site's Existing Content • Build Out Topic Clusters • Improve Your On-Page SEO • Find & Fix Technical SEO Issues
  • 9. • Unique Content • Link Friendly Formatting • Avoid Black Hat SEO • Content relevant keywords • Market Awareness • Unique HTML page title for every �landing page
  • 10. THANK YOU OFFICE +91 9611361147 https://nidmindia.com/ #No 23, Venkateshwara Complex, 1st floor, 9th B and C Main, Dr. Puneeth Rajkumar Road, KEB Colony, BTM 1st Stage, Bengaluru, Karnataka 560029