Presentation from Laura Ansaharju, VP, Transformation, People & Culture, Finnair held in Salesforce Dreamforce to You event in Helsinki on Nov 23rd, 2017.

1. Changing the way
we work
Työ muuttuu – Miten toimintaympäristö mukautuu?
Laura Ansaharju
Transformation, People & Culture
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

2. CONSIST OF
82 JUHAS
78 SARIS
76 MIKAS
WHICH ARE THE THREE
MOST POPULAR
NAMES AT FINNAIR
THOUSANDS OF
US WORK AS
CABIN CREW
BUT ALSO AS…
CHEFS DATA
SCIENTISTS
DOCTORS
WOMEN HAVE THE
POWER, AS 54 %
OF US ARE
FEMALE
AS OUR AVERAGE
AGE IS
YEARS43
AND WE ARE MIDDLE AGED
100 000
NIGHTS
PER
YEAR
IN HOTELS AROUND THE WORLD
ALTOGETHER, OUR STAFF
SLEEPS ALMOSTLITTLE TRIBE OF
MIRACLE MAKERS
800 000
LITERS OF
BLUEBERRY JUICE
IS SERVED ON
BOARD EACH YEAR
THEY ENSURE THAT OUR
AIRPLANES ARE IN THE
AIR OVER
HOURS 200 000
AND THAT IN THE AIR
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

3. FOUR STRATEGIC FOCUS AREAS
3
• Growth
• Customer experience
• People experience
• Transformation
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

4. 4
Forbes Jun 2017
Three top disruptors changing the way we work
MILLENNIALS
• 50% of the workforce
by 2020 and thus
giving us the
opportunity to re-
shape traditional work
environments.
DIGITAL
WORKFORCE
• We are no longer
competing with our
neighbors for jobs,
but the whole world.
TECHNOLOGY
• The desire to get more
done and simplify our
lives has lead to
automation, AI, and a
slew of apps that are
changing how we live
and work.
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

5. Where do we want to be and how to benefit from the
change around us?
How to build value for our shareholders and customers?
Where to use digital for more efficiency and improve
employee experience?
How to serve customers and sell more in the digital world?
What skills and culture we need to deliver the case?
What technology do we need to deliver the case?
VISION AND STRATEGY
PEOPLE, SKILLS AND CULTURE
BUSINESS MODELS
TECHNOLOGY
SERVICES & PRODUCTS
We decided to go for a full stack to embrace the
transformation
ORGANIZATION & PROCESSES
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

6. @Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

7. 2020
Highly
adaptive and
intelligent
organization
2019
Disruption on
ways of
working
2018
Strengthening
culture;
empower
mindset
shifting and
change in
behaviors
2017
Invest in
capabilities and
build
transformation
capability
2016
Enhance
awareness
Taking people experience to a new level
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

8. New ways of working enabling our transformation
8
Highly adaptive and intelligent organization with experimentation culture in place
Building our capability to change
Future Work journey launched Ensuring transformation support
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

9. DO WE HAVE A WORKING
ENVIRONMENT WHERE PEOPLE
WANT TO BRING THEIR LIVES TO?
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

10. 10
@Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

11. SUCCESS IN DIGITALIZATION NEEDS JUST
AN OPEN-MINDED WELCOME
Listen to your customers
Put your data to work
Look for new revenue streams
Focus on people
Open up for new partners
Remove obstacles
Experiment and learn
Trust
Lead by example
11 @Finnair @Lansaharju
#feelfinnair #digitalfinnair #hotthack

12. THANK YOU!
@Finnair @Lansaharju
#feelfinnair #digitalfinnair